Associate Consultant

Publicis Media; New York (NY); On-site; USD 54,910 - 83,145; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Tuition reimbursement

Job summary

A global analytics company is seeking an Associate Consultant in New York. You will utilize analytical and creative skills to address business and marketing questions. The role requires collaboration with experienced consultants and involves developing econometric models, machine learning implementations, and evaluating marketing budgets. Ideal for recent graduates with a quantitative background. Benefits include medical coverage and flexible time off.

Qualifications

• Recent graduate with two or less years of experience in data science, consulting, or marketing analytics.
• Strong verbal and written skills with an interest in presentations.
• Deadline-driven, organized, and capable of multi-tasking.

Responsibilities

• Develop econometric models to estimate marketing-driven sales and ROI.
• Implement machine learning to forecast consumer response.
• Evaluate media budgets and marketing mix strategies.

Skills

Analytical skills

Creative thinking

Interpersonal skills

Leadership skills

Education

Bachelor's degree

Master's degree in quantitative discipline

Tools

R

Python

SQL

Tableau

MS Excel

Job description

Join to apply for the Associate Consultant (Analytics Modeling Analyst) role at Publicis Media

Join to apply for the Associate Consultant (Analytics Modeling Analyst) role at Publicis Media

Company Description

(m)PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.

Company Description

(m)PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.

Overview

Who you'll work with

Imagine a role that challenges and grows your critical thinking, problem-solving, and analytical creativity. You will tackle intriguing business and marketing problems alongside warm, supportive, and bright colleagues. The team at (m)PHASIZE consists of brand analytics and marketing effectiveness consultants with an average of ten years of experience in identifying marketing budgeting and positioning that help clients outperform their competition.

Responsibilities

This is a hybrid role requiring 3 days a week in office.

What you'll do

Skills

As an Associate Consultant, you'll combine analytical, business management, creative thinking, interpersonal, and leadership skills, developing each over time. Be in the thick of the actions to business and marketing questions like:

• How much should I invest in marketing to meet business goals?
• What brands, products, and seasons were most profitable, and why?
• What marketing levers do I increase or decrease to enhance overall profitability?
• What competitive, cultural, economic, perceptional, and social factors influence sales gain or loss?
• What marketing budget, mix, and positioning help meet business goals?
  
  

To address these critical questions, you will become adept in:

• Mathematical modeling
• Creating econometric models to estimate marketing-driven sales and return on investment (ROI)
• Implementing machine learning (ML) to forecast consumer response and future ROIs
• Diagnosing mathematical integrity and actionable business implications from model results
• Business and marketing insights
• Identifying brand, category, and competitive information that explains clients' sales
• Evaluating media budget, media mix, and media buys to address sales from media
• Assessing target customers and audience to shape future brand and media strategies
• Business communication and project management
• Interviewing clients' teams and marketing partners
• Training of effective and succinct presentation abilities
• Timely tracking of data and information gathering and delivery of modeling projects
  
  

Qualifications

• Recent graduate with two or less years of experience in data science, consulting, or marketing analytics
• A team player who is also an independent thinker; recognition that value comes from a collective effort
• Strong analytical skills with curiosity and a willingness to think the impossible
• Deadline-driven, organized, and capable of multi-tasking
• Strong verbal and written skills with an interest in presentations
  
  

Preferred Background

• Coursework in econometrics, machine learning, multivariate analysis, and/or time series analysis
• Proficiency or familiarity with open-source modeling languages, such as R or Python
• Proficiency or familiarity with data and spreadsheet tools like MS Excel/PPT, SQL, and/or Tableau
• Any prior interest or knowledge in marketing science topics and advertising/media data
• A bachelor's degree is required; a master's degree in quantitative discipline is a plus
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $54,910 - $83,145 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2025

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Advertising Services

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