Associate, Brand Strategy and Innovation

Macy's, Inc.; New York (NY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

401k

Health insurance

Dental insurance

Vision insurance

Paid time off

Job summary

Macy’s Private Brands Portfolio Team in New York seeks an Associate to monitor and analyze brand health across a segment of Macy’s Private Brands, informing decisions and actions.

You will partner with the Director on research for brand lifecycle, support training and content, and help build governance, dashboards, and cross-functional tools to drive growth and customer love.

Qualifications

• 4-5 years of professional experience in Retail, Brand Management, Design, Marketing, Merchandising, Strategy, or related field.
• Experience with dashboards, data visualization and storytelling.
• Strong research and analytical capabilities.
• Excellent written and verbal communication skills.

Responsibilities

• Establish customer and brand insights through quantitative and qualitative research.
• Monitor, analyze, and report consumer, competitive and category activities to identify growth opportunities.
• Collaborate with merchant and finance teams to measure brand sales impact and ROI.
• Build governance and train teams on brand lifecycle processes and tools.
• Support ongoing brand analysis and develop key reporting processes.

Skills

Brand management

Data analysis

Market research

Cross-functional collaboration

Tools

Excel

PowerPoint

Word

Canva

Job description

About

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration.

About

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration.

Macy’s Private Brand Portfolio Team

Macy’s Private Brands team creates the unique identities and differentiation for all private brands within the portfolio driving customer love and loyalty.

We are an entrepreneurial group within Macy’s uniquely positioned to define and shape the future of Macy’s private brands. We are experienced brand builders with backgrounds in management, retail, e-commerce, design, marketing, operations, and strategy. We are passionate about delivering brands with high quality, great price and trusted style our customers expect and are excited about.

Are you passionate about building brands that will stand the test of time? Are you customer and retail trend obsessed, highly organized, and do you deeply understand the value brands offer? Join the Macy’s Private brands team and create connections that surprise and delight our customers at every turn.

Job Overview

The Associate, Private Brands Portfolio Management is responsible for monitoring, analyzing, and assessing brand health and performance within a segment of Macy’s Private Brands portfolio to inform decision making and action.

You will partner with the Director, Private Brands Portfolio Management on all research needed to manage brands lifecycle inclusive of new brand builds, category expansion within a brand, and exiting brands. You will play a critical role in supporting internal team awareness and adherence to the established private brand guidebooks and guardrails through training and content development.

Essential Functions

• Establish customer and brand love through quantitative and qualitative research and learning
• Partner with customer insights to monitor, analyze, and report consumer, competitive, category, customer, and channel activities to uncover actionable insights that lead to white space or growth opportunities for the brands
• Work with merchant and finance teams to measure and analyze brand sales impact and profitability/ROI
• Create strong governance and adherence of brand lifecycle management through integrated model touchpoints and cross functional trainings – support work through building presentations and managing timelines
• Partner with the Director, Private Brands Portfolio Management to support ongoing brand analysis and develop key processes and tools
• Build, maintain, and aid in the reporting of brand health trackers and education of cross functional teams

Competencies

Experience

• 4-5 years of professional experience in Retail, Brand Management, Design, Marketing, Merchandising, Strategy, or other function that closely touches brand identity or the customer experience
• Dashboard creation, data visualization and storytelling

Leadership

• Strong business acumen with exceptional communication skills
• Effective cross functional collaborator with proven ability to work against aggressive timelines and meet deadlines
• Experience managing up when needed and providing operational excellence for Director and broader team

Other Skills

• Comfortable reading, assessing and organizing market share data and opportunities
• Relentless customer focus; shares team mindset that no ask for our customer is too big or too small
• Strong research skills
• Excellent written and verbal communication skills
• Thrives managing multiple workstreams and can prioritize based on business needs
• Ability to make decisions independently and work under general direction
• Strong proficiency in Excel, Word, and Power Point
• Beneficial if comfortable working in Canva
• Entrepreneurial spirit; constantly holding self and team members to high standard and comfortable iterating and evolving
• Ability to work a flexible schedule based on department and Company needs
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.