Associate, Brand Strategy and Activation

Humana; United States; On-site; USD 71,000 - 98,000; Full time

Job summary

Humana is seeking an Associate, Brand Strategy & Activation to shape how Humana's brands come to life across the enterprise. You will translate customer, market, and competitive insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives.

Reporting into the Associate Director of Brand Strategy, you will collaborate with cross-functional teams to ensure brand priorities are reflected in campaigns, touchpoints, and enablement resources,

Qualifications

• 3+ years of experience in brand strategy, brand management, marketing, communications, or related field.
• Experience supporting integrated marketing campaigns or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.

Responsibilities

• Support development and activation of brand strategy by synthesizing insights into actionable recommendations.
• Support activation planning and execution, including project coordination and stakeholder alignment.
• Partner with cross-functional teams to translate brand strategies into campaigns, communications, and experiences.
• Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, and training materials.
• Support brand governance by guiding consistent brand positioning, messaging, and tone of voice.
• Leverage consumer, market, and competitive insights to inform brand recommendations and activation opportunities.
• Monitor brand health and activation performance, synthesize findings into recommendations.

Skills

Brand strategy

Brand management

Marketing

Communications

Cross-functional collaboration

Project management

Stakeholder management

Analytical thinking

Education

Bachelor's degree

Degree in Marketing/Communications/Business

Job description

Become a part of our caring community The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives. Working closely with cross-functional teams, the Associate supports strategic planning, brand governance, activation, and enablement efforts that strengthen brand awareness, differentiation, and customer engagement.

Become a part of our caring community The Associate, Brand Strategy & Activation supports the development, activation, and adoption of Humana's brand strategy across the enterprise. This role translates customer, market, competitive, and business insights into actionable recommendations, helping ensure brand priorities are consistently reflected across campaigns, communications, customer experiences, and business initiatives. Working closely with cross-functional teams, the Associate supports strategic planning, brand governance, activation, and enablement efforts that strengthen brand awareness, differentiation, and customer engagement.

As the Associate, Brand Strategy & Activation, you will help shape how Humana's insurance brands come to life across the enterprise. This role, reporting into the Associate Director of Brand Strategy, supports the management, activation, and adoption of brand strategy by translating customer, market, competitive, and business insights into meaningful brand experiences across marketing, communications, customer journeys, and business initiatives.

You will partner with cross-functional stakeholders to ensure brand priorities are consistently applied across touchpoints while supporting strategic planning, activation, governance, and enablement efforts. This role is ideal for an emerging brand strategist who is passionate about understanding customers, solving business challenges, and helping teams bring a brand to life in meaningful ways.

Role Responsibilities

• Support the development and activation of brand strategy by synthesizing customer, market, competitive, and business insights into actionable recommendations.
• Support activation planning and execution, including project coordination, stakeholder alignment, and implementation.
• Partner with cross-functional teams to ensure brand strategies are effectively translated into campaigns, communications, experiences, and other customer touchpoints.
• Help identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
• Develop and maintain brand enablement resources such as playbooks, toolkits, guidelines, templates, and training materials.
• Support brand strategy governance efforts by providing guidance and recommendations that promote consistent application of brand positioning, messaging, and tone of voice.
• Leverage consumer, market, and competitive insights to inform brand recommendations and activation opportunities.
• Assist in monitoring brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities. Help synthesize findings and key learnings into clear, actionable recommendations for stakeholders.

Required Qualifications

Use your skills to make an impact

• Bachelor's degree
• 3+ years of experience in brand strategy, brand management, marketing, communications, or a related field.
• Experience supporting integrated marketing campaigns or brand activation initiatives.
• Understanding of brand positioning, messaging frameworks, and brand management principles.
• Strong project management, communication, and collaboration skills.
• Strong written, verbal, presentation, and relationship-building skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Preferred Qualifications

• Degree in Marketing, Communications, Business, or related field.
• Experience in healthcare, insurance, agency, financial services, consumer packaged goods, or another regulated industry.
• Experience developing briefs, activation plans, training materials, or brand guidance resources.
• Experience leveraging consumer and market insights to support strategic decision-making.
• Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
• Experience working with creative agencies or external partners.

Additional Information

Occasional travel to Humana’s offices for training or meetings may be required.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $71,100 - $97,800 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description Of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 09-14-2026

About Us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.