Associate Brand Manager, Paper Mate

Newell Brands; Atlanta (GA); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Newell Brands in the United States (Paper Mate) is seeking an Associate Brand Manager to drive year-over-year results and prepare for the next planning cycle. The role emphasizes base business management, in-year optimization, and supporting new product launches within a dynamic team.

You will partner with global brand marketing, Sales, Manufacturing, Sourcing, and other functions to deliver profitable growth and compelling consumer communications.

Qualifications

• 2+ years of experience in brand management, marketing, or related roles.
• Desire to act as a business owner with a results-driven mindset.
• Strong understanding of marketing principles and data interpretation.

Responsibilities

• Build annual brand marketing and business plan.
• Deliver monthly brand reports with commentary.
• Develop and manage forecasting models.
• Analyze brand performance and growth opportunities.
• Support activation of local advertising campaigns from global assets.
• Collaborate with sales, manufacturing, and other functions to drive profitability.

Skills

Brand management

Marketing principles

Analytical mindset

Creative thinking

Communication skills

Organizational skills

Tools

Microsoft Excel

PowerPoint

Word

Job description

Career Opportunities: Associate Brand Manager, Paper Mate (17072)

Requisition ID17072-Posted -United States-Hybrid-Full-Time-Marketing

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary:

The Associate Brand Manager position on Paper Matewill focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.

• Partner closely with global brand marketing team
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Paper Mate.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation.

Key Responsibilities:

• Help build annual brand marketing and business plan
• Deliver monthly brand reports on time and with satisfactory commentary
• Build and manage a forecasting model
• Help the team deliver demand forecasts within the acceptable error range
• Uncover growth opportunities through analytics
• Supports activation of local advertising campaigns adapted from global creative assets
• Supports PR and brand communication plans
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Connect and understand multiple data sources and utilize them to drive business improvement recommendations
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
• Develops an understanding of the underlying drivers and interaction of each metric.
• Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Analyzes velocity of current products and identifies distribution loss threats
• Analyzes competitors to determine areas of weakness to attack for market share gain
• Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
• Executes shipper and display programs
• Owns simplification of shipper and displays in brand portfolio
• Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
• Writes briefs for social media content
• Partners with center teams to execute social media plans and content
• Reviews analytics and optimizes future creative and posting strategies per learning
• Review media spending reports and actualize versus budget

Required Experience/Qualifications:

• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.