Associate Brand Manager, Home Cleaning - Equity

S.C. Johnson & Son, Inc. in; Racine (WI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Bonuses & incentives

401(k) matching

Remote-friendly/hybrid schedule

Relocation eligibility

Job summary

SC Johnson seeks an Associate Brand Manager for Home Cleaning Equity to shape the next generation of Mr Muscle, Windex and Drano across international markets. You will anchor brand foundations, connect strategy to innovation, and work with markets and agencies to translate insights into growth.

You will collaborate across regions to develop globally portable assets, engage diverse cultures, and drive tangible brand outcomes with strong ownership and impact.

Qualifications

• Bachelor's degree with 5+ years of relevant experience (or 3+ years with advanced degree).
• Strong ability to distill consumer insights into meaningful brand strategies.
• Experience on creative development, brand equity, innovation or integrated marketing programs.
• Global experience/exposure is ideal; FMCG/CPG background preferred.

Responsibilities

• Shape and activate international brand equity and strategy for Mr Muscle, Windex and Drano.
• Build brand foundations to enable adjacencies and growth opportunities.
• Translate foundations into innovation strategies and roadmaps with Marketing Innovation.
• Expand reach to younger audiences while staying locally relevant.
• Collaborate with markets/agencies to create globally portable assets.
• Lead across markets, cultures, and time zones with ownership and impact.

Skills

Brand strategy

Creative development

Brand equity

Innovation

Integrated marketing

Global experience

Education

Bachelor's degree

Advanced degree

Job description

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more. The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

ABOUT THE ROLE

The Associate Brand Manager, Home Cleaning - Equity will help shape the next generation of Mr Muscle, Windex and Drano across international markets. These are iconic brands with strong equities and enormous potential to connect with the next generation of consumers. We are looking for someone passionate about brand building, exploration and reinvention. This role sits at the intersection of brand strategy, equity and innovation. You will help build strong brand foundations that can travel globally while remaining relevant to consumers locally. You will partner closely with markets, agencies and the Marketing Innovation team to identify where our brands can stretch next into new adjacencies, categories and consumer needs. Our business spans diverse consumers and cultures…We are looking for someone with genuine curiosity and passion for working across regions: someone energized by the challenge of building global brands with strong regional character and local relevance. This role has a high degree of ambiguity and empowerment - we are seeking new ideas, new ways of working and someone who wants to help create a winning and lasting brand legacy.

KEY RESPONSIBILITIES

• Help shape and activate the international brand equity and strategy for Mr Muscle, Windex and Drano.
• Build strong brand foundations that enable our brands to stretch into new adjacencies and consumer needs, defining where each brand has the right to play and how its equity can unlock growth.
• Work hand-in-hand with the Marketing Innovation team to translate brand foundations into innovation strategies and roadmaps.
• Bring our brands to new and younger audiences, finding relevant ways to connect through culture.
• Partner with markets and agencies to develop assets that can travel globally while remaining locally relevant.
• Build strong relationships across Asia, Europe and Latin America, embracing different cultures, consumer behaviors and ways of communicating to make our global brands stronger.
• Champion the consumer, translating insights and cultural understanding into growth.
• Work across markets to identify what is working, learn fast, scale winners and improve our brands.
• Lead and influence across different markets, cultures and time zones.
• Operate with a high degree of ownership and empowerment, challenging established ways of working and making things happen.

WHERE YOU EXCEL

• You start with and champion the consumer through all elements of what you do.
• You are passionate about creating brands with lasting foundations.
• Respecting what made them successful while modernizing and adapting them for the future.
• You are curious about the world and energized by cultural differences. How consumers behave, how communication changes across markets and how global ideas become locally relevant.
• You are excited by modern brand building and willing to explore new ways of connecting content and commerce.
• You can connect brand strategy with growth opportunities, seeing how a strong equity can unlock new adjacencies, categories and consumer needs.
• You can motivate and inspire others with your vision, collaborative approach and culture of respect.
• You have a strong drive for results and a high sense of ownership, while remaining open to learning and different points of view.
• You create space for good dialogue and open sharing of ideas, helping teams navigate toward more impactful outcomes.

REQUIRED EXPERIENCE YOU’LL BRING

Bachelor's degree and minimum 5+ years of relevant experience, or 3+ years and an advanced degree.

PREFERRED EXPERIENCES AND SKILLS

Demonstrated experience distilling consumer insights into meaningful and differentiated brand strategies. Experience working on creative development, brand equity, innovation or integrated marketing programs. Prior experience executing complex projects, adapting precedent and developing new solutions. Global experience / exposure is ideal, but not required. Curiosity and enthusiasm for working across Asia, Europe and Latin America are important. Prior FMCG / CPG experience preferred.

JOB REQUIREMENTS

• Full-time Travel may be required
• Must be flexible for calls/meetings across global time zones
• Remote work is available once a week for eligible employees
• This position is eligible for domestic relocation

BENEFITS AND PERKS

• SC Johnson’s total compensation packages are at or above industry levels.
• In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
• As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

INCLUSION & DIVERSITY

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive. We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

EQUAL OPPORTUNITY EMPLOYER

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to [e-mail]. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.

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