Associate Brand Manager, Holiday Inn Express

InterContinental Hotels Group; Atlanta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

InterContinental Hotels Group is seeking an Associate Brand Manager to support brand design, guest experience, and cross-functional projects across Essentials and Suites brands. You will work with brand teams, corporate partners, agencies, and vendors to ensure seamless execution at hotel and brand levels.

You will assist in developing marketing initiatives, managing projects, compiling data dashboards, and preparing executive-ready reports to inform decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a relevant field of work or an equivalent combination of education and work experience.
• 2 to 5 years progressive work-related experience in a corporate marketing environment and/or Hotel Operations with demonstrated proficiency in one or more functions related to position, including multiple project management.
• Demonstrated ability to communicate supportive program details (presentation, analysis) to present a persuasive argument or to effectively negotiate a position.
• Demonstrated ability to implement and track multiple projects at one time.
• Demonstrated organizational skills and follow-through in tracking ongoing processes
• Advanced proficiency in Microsoft Excel required, including spreadsheet-based reporting, tracking, basic data analysis, and presentation of findings; proficiency in Word and PowerPoint also required.

Responsibilities

• Assist the department head, directors and managers in the development of marketing initiatives, including the development of program specifications and collateral for the brand and hotels.
• Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timetables, action steps and status updates.
• Follow up, as appropriate, to ensure timely execution to meet established deadlines.
• Research, compile, and analyze moderately complex data, including building and maintaining Excel-based trackers, dashboards, spreadsheets, or databases to organize information, identify trends, support management reporting, and inform brand or program-related decisions.
• Prepare departmental reports, executive-ready presentations, and data summaries by gathering, analyzing, and synthesizing information from multiple sources; may create spreadsheet graphics, dashboards, or reporting tools to support decision-making.
• Manage coordination of upkeep and enhancements to branded space and additional brand experience prototypes including model rooms and operations and marketing tests in hotels.
• Monitor departmental budgets, including vendor billing, estimates, invoice coding, PO/invoice tracking, variance identification, and end-of-month reconciliation; report discrepancies or budgetary issues to Manager or VP.

Skills

Project management

Data analysis

Excel

PowerPoint

Budgeting

Communication

Presentation skills

Organizational skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Microsoft Excel

PowerPoint

Word

Job description

As an Associate Brand Manager on one of IHG’s Essentials and Suites brands, you’ll support your dedicated brand team on the delivery of strategic brand design, guest experience, reporting, and cross-functional execution projects. This is a collaborative, fast-paced and cross-functional role that works with other brand teams, corporate partners, agencies and vendors and is responsible for seamless execution across multiple touchpoints. Your efforts will directly influence initiatives at the hotel level while also shaping the future of the brand.

Your day to day

• Assist the department head, directors and managers in the development of marketing initiatives, including the development of program specifications and collateral for the brand and hotels.
• Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timetables, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines.
• Research, compile, and analyze moderately complex data, including building and maintaining Excel-based trackers, dashboards, spreadsheets, or databases to organize information, identify trends, support management reporting, and inform brand or program-related decisions.
• Prepare departmental reports, executive-ready presentations, and data summaries by gathering, analyzing, and synthesizing information from multiple sources; may create spreadsheet graphics, dashboards, or reporting tools to support decision-making.
• Manage coordination of upkeep and enhancements to branded space and additional brand experience prototypes including model rooms and operations and marketing tests in hotels.
• Monitor departmental budgets, including vendor billing, estimates, invoice coding, PO/invoice tracking, variance identification, and end-of-month reconciliation; report discrepancies or budgetary issues to Manager or VP.

What we need from you

• Bachelor’s degree in Marketing, Business, or a relevant field of work or an equivalent combination of education and work experience.
• 2 to 5 years progressive work-related experience in a corporate marketing environment and/or Hotel Operations with demonstrated proficiency in one or more functions related to position, including multiple project management.
• Demonstrated ability to communicate supportive program details (presentation, analysis) to present a persuasive argument or to effectively negotiate a position.
• Demonstrated ability to implement and track multiple projects at one time.
• Demonstrated organizational skills and follow-through in tracking ongoing processes
• Advanced proficiency in Microsoft Excel required, including spreadsheet-based reporting, tracking, basic data analysis, and presentation of findings; proficiency in Word and PowerPoint also required.

Location - Our hybrid work structure is an expectation of three (3) days a week in office.This expectation may be adjusted to evolve with the changing needs of the business.