Associate Brand Manager, Holiday Inn Express

IHG Hotels & Resorts; Atlanta (GA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

IHG Hotels & Resorts seeks an Associate Brand Manager to support its Essentials and Suites brands with strategic brand design, guest experience, reporting, and cross-functional execution. The role collaborates with brand teams, corporate partners, agencies, and vendors to ensure seamless execution across multiple touchpoints.

You will assist with marketing initiatives, program specs, and collateral, while managing budgets, dashboards, and executive-ready presentations.

Qualifications

• Bachelor’s degree in Marketing or related field; equivalent experience considered.
• 2–5 years in corporate marketing or hotel operations with project management experience.
• Ability to communicate program details and negotiate positions effectively.
• Ability to manage multiple projects concurrently and track ongoing processes.
• Strong organizational skills and follow-through on processes.
• Advanced proficiency in Excel for reporting, tracking, and data analysis; Word/PowerPoint proficiency.

Responsibilities

• Assist department head and managers in developing marketing initiatives and collateral.
• Manage special projects with internal/external resources and communicate timelines and status.
• Build and maintain Excel trackers, dashboards, and data to inform decisions.
• Prepare department reports and executive-ready presentations from multiple sources.
• Coordinate upkeep of branded spaces and brand experience prototypes in hotels.
• Monitor budgets, vendor billing, and invoice tracking; report discrepancies.

Skills

Project management

Communication

Analytical thinking

Microsoft Excel

Education

Bachelor’s degree in Marketing

Tools

Excel

PowerPoint

Word

Job description

As an Associate Brand Manager on one of IHG’s Essentials and Suites brands, you’ll support your dedicated brand team on the delivery of strategic brand design, guest experience, reporting, and cross-functional execution projects. This is a collaborative, fast-paced and cross-functional role that works with other brand teams, corporate partners, agencies and vendors and is responsible for seamless execution across multiple touchpoints. Your efforts will directly influence initiatives at the hotel level while also shaping the future of the brand.

Your day to day

• Assist the department head, directors and managers in the development of marketing initiatives, including the development of program specifications and collateral for the brand and hotels.
• Complete and/or manage assigned special projects. Work with internal and external resources to establish and/or communicate project timetables, action steps and status updates. Follow up, as appropriate, to ensure timely execution to meet established deadlines.
• Research, compile, and analyze moderately complex data, including building and maintaining Excel-based trackers, dashboards, spreadsheets, or databases to organize information, identify trends, support management reporting, and inform brand or program-related decisions.
• Prepare departmental reports, executive-ready presentations, and data summaries by gathering, analyzing, and synthesizing information from multiple sources; may create spreadsheet graphics, dashboards, or reporting tools to support decision-making.
• Manage coordination of upkeep and enhancements to branded space and additional brand experience prototypes including model rooms and operations and marketing tests in hotels.
• Monitor departmental budgets, including vendor billing, estimates, invoice coding, PO/invoice tracking, variance identification, and end-of-month reconciliation; report discrepancies or budgetary issues to Manager or VP.

What We Need From You

• Bachelor’s degree in Marketing, Business, or a relevant field of work or an equivalent combination of education and work experience.
• 2 to 5 years progressive work-related experience in a corporate marketing environment and/or Hotel Operations with demonstrated proficiency in one or more functions related to position, including multiple project management.
• Demonstrated ability to communicate supportive program details (presentation, analysis) to present a persuasive argument or to effectively negotiate a position.
• Demonstrated ability to implement and track multiple projects at one time.
• Demonstrated organizational skills and follow-through in tracking ongoing processes
• Advanced proficiency in Microsoft Excel required, including spreadsheet-based reporting, tracking, basic data analysis, and presentation of findings; proficiency in Word and PowerPoint also required.

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

Important information

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
• If you require reasonable accommodation during the application process, please click here.
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
• If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
• For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.