Associate Brand Manager: Growth & Digital Marketing

Henkel Corporation; Stamford (CT); On-site; USD 60,000 - 90,000; Full time

Job summary

Henkel Corporation in Stamford, CT is seeking a marketing professional to support development and execution of consumer-facing programs for Laundry brands. You will collaborate with cross-functional teams to extend product lines, run promotions, and update packaging.

You will monitor brand performance using Circana and Nielsen data and report significant changes to management. You will also stay informed on the competitive landscape and assist with brand strategy, business reviews, and customer

Responsibilities

• Support the development and execution of marketing programs for our Laundry brands to help drive consumer awareness, education and conversion.
• Collaborate with cross-functional team to help develop and execute new product line extensions, promotional programs, packaging updates and associated business plans.
• Continuously monitor the performance of assigned brands using sales reports and research data. Apprise management of significant changes.
• Ensure current knowledge of the competitive environment via outside sources.
• Assist with business development for assigned brands which includes business reviews, customer line reviews and overall strategy for the brand.

Job description

Henkel Corporation in Stamford, CT is seeking a marketing professional to support development and execution of consumer-facing programs for Laundry brands. You will collaborate with cross-functional teams to extend product lines, run promotions, and update packaging.

You will monitor brand performance using Circana and Nielsen data and report significant changes to management. You will also stay informed on the competitive landscape and assist with brand strategy, business reviews, and customer