Associate Brand Manager, Fresh Business

Bonduelle; Philadelphia (Philadelphia County); On-site; USD 70,000 - 95,000; Full time

Job summary

Bonduelle Americas seeks an Associate Brand Manager, Fresh to drive the US fresh products portfolio—salads and ready-to-eat meals. You’ll support brand strategy, the innovation pipeline, and Fresh brand P&L, coordinating with Sales, Brand, Digital Activation, Shopper, and Product Development to turn plans into on-time execution.

This role suits an analytical, hands-on marketer early in their career who is passionate about better-for-you eating and growth into a Brand Manager role.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 2–4 years of CPG brand management or MBA with a brand internship.
• Strong analytical skills with syndicated data (Circana and/or NielsenIQ).
• Proven project management: multitask across several projects and deadlines.
• Clear written and verbal communication, able to tell a data-driven story.
• Advanced Excel and PowerPoint proficiency.

Responsibilities

• Support Fresh brand and portfolio strategy, including segments and product performance analysis.
• Prepare SKU performance analysis for PMR and support rationalization.
• Lead packaging/label projects from brief to shelf with cross-functional teams.
• Coordinate with Sales, Digital Activation, Shopper Marketing and Operations.

Skills

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in Marketing or Business

MBA (preferred)

Tools

Excel

PowerPoint

Job description

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

As Associate Brand Manager, Fresh Business, you will help build Bonduelle’s fresh products in the US: the salads and ready-to-eat meals consumers find in the produce and deli aisles. You will support the brand and portfolio strategy, the innovation pipeline, and the Fresh brand P&L, and turn plans into on-time execution across the portfolio. You will work with partners in Sales, Brand, Digital Activation, Shopper, and Product Development across our matrix, and help prepare the plans and results shared with the Executive Leadership Team.

This role suits an analytical, hands-on marketer early in their brand management career who is passionate about better food and wants to grow into a Brand Manager role.

Key Responsibilities:

Fresh Brand & Portfolio Strategy

• Support development of the three-year brand and portfolio strategy, including analysis of segments, channels, occasions, and product performance.
• Help maintain product positioning and architecture across the Fresh portfolio, keeping packaging and communications consistent.
• Prepare SKU performance analysis for the PMR process and support rationalization recommendations.
• Bring our plant-rich, B Corp story to life in packaging, sell-in materials, and consumer communications.

Business Analysis & P&L Support

• Track Fresh brand performance weekly and monthly, including volume, revenue, share, and margin, using syndicated (Circana/NielsenIQ), retailer POS, and internal data; flag issues and recommend actions.
• Support the brand input to the annual operating plan and track marketing spend against budget.
• Provide analysis for pricing, promotion, and price-pack architecture work with Revenue Growth Management and Finance.
• Prepare materials for business reviews with leadership.
• Participate in the demand forecast process (DMR), providing brand inputs on promotions, launches, and seasonality to Supply Chain and Sales.
• Support margin improvement and cost-savings projects with Procurement and Product Development, tracking timelines and savings.
• Partner with Consumer and Category Insights on category, competitor, and consumer analysis, and share learnings with the team.
• Support the Fresh innovation pipeline with Innovation & Culinary Creations, managing project timelines and stage-gate materials for line extensions, new platforms, and packaging innovations.
• Lead packaging and label projects from brief to shelf, coordinating design agencies, Regulatory, Quality, Procurement, and Operations.
• Conduct post-launch and post-mortem analyses to capture learnings for future initiatives.

Cross-Functional & Commercial Partnership

• Support Sales with sell-in materials, selling stories, and data for retailer meetings and joint business plans.
• Work with Shopper Marketing and Digital Activation on promotions, retail media, and digital shelf content.
• Coordinate with Operations and Supply Chain on launch and packaging changeover timing.
• Work with Regulatory and Quality to ensure on-pack claims, labeling, and nutrition panels are accurate and compliant.

Growth & Development

• Build brand management skills through hands-on ownership and mentoring from senior brand leaders.
• Be a culture champion, contributing to a collaborative, innovative, problem-solving team.

Minimum Qualifications:

Required

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of CPG brand management or marketing experience, or an MBA with a brand management internship.
• Strong analytical skills, with hands-on experience in syndicated data (Circana and/or NielsenIQ).
• Proven project management skills: you keep multiple projects, partners, and deadlines moving at once.
• Clear written and verbal communication, including turning data into a short, persuasive story.
• Advanced Excel and PowerPoint.

Preferred

• MBA.
• Experience in fresh, produce, or perishables.
• Exposure to pricing and promotion analysis, demand forecasting, or packaging development.
• Passion for plant-forward, flexitarian, or better-for-you eating.

What Success Looks Like

In the first year, you will own a reliable performance tracking rhythm for the Fresh portfolio, deliver at least one packaging project, and support a new item launch from stage-gate through post-launch read. Sales and cross-functional partners will see you as a dependable go-to for brand execution.