Associate Brand Manager - Cupcake

Yoder Ainlay Ulmer & Buckingham, LLP; Livermore (CA); On-site; USD 98,000 - 148,000; Full time

Job summary

An established industry player is seeking a dynamic Associate Brand Manager to oversee innovative marketing strategies for a beloved wine brand. This role involves managing digital initiatives, enhancing brand visibility, and driving strategic business planning. The ideal candidate will possess a strong background in consumer packaged goods marketing and thrive in a collaborative environment. With a focus on creativity and results, this position offers a hybrid work model and opportunities for professional growth within a company committed to sustainability and excellence in the wine industry.

Qualifications

• 5+ years of marketing experience or an MBA.
• Strong grounding in CPG marketing best practices.

Responsibilities

• Manage digital experiences including influencer marketing.
• Lead new product processes with cross-functional teams.

Skills

CPG Marketing Best Practices

Project Management

Data Analysis

Creative Brand Marketing

Communication Skills

Education

Bachelor's Degree

MBA

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

An industry leader, The Wine Group is one of the world’s foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com .

JOB SUMMARY

The Associate Brand Manager, Cupcake reports to the Senior Brand Manager, Cupcake and is based at our Livermore, CA location. The Associate Brand Manager will be primarily responsible for management of digital experiences including, but not limited to, influencer marketing and “under-the-cap” QR code initiatives, and support of quarterly business reporting and P&L management (COGS reduction, SKU rationalization, pricing, etc.) projects. This person will have a strong grounding in CPG marketing best practices. They will be a creative and results-driven innovator with strong competencies in strategy, commercialization, execution, and project management. This role is eligible for a hybrid work week (minimum 1x/week in Livermore office), and occasional travel as needed.

ESSENTIAL FUNCTIONS

• Creative Brand Marketer: Will direct graphic designers and vendors toward consumer needs. Intuitively “gets” brands and consumer motivations.
• Strategic Business Planning:Understands the construct and business drivers of a brand’s P&L. Executes marketing plans against business priorities toachieve competitiveness and profitability. Readily applies analytical tools and methods to participate in the development of brand strategy.
• Leverages Insights and Analytics: Leverages appropriate tools and resources to unlock data. An analytics power user who transforms data into actionable insights and can craft a cohesive and compelling business plan. Leverages consumer, category, and market trends to develop brand plans and effectively gain key stakeholder and leadership alignment. Participates in development of KPIs and reports on performance metrics in clear, concise manner.
• Building Brands:Applies knowledge and insights regarding consumer target across all brand activities. Understands and articulates nuances of brand positioning. Drives clarity in defining brand hierarchy and visual identity. Evaluates creative elements and provides constructive feedback to optimize visual identity where needed.
• Delivering Remarkable Innovation: Understands how to create a strong, cohesive concept via aligning product, packaging, and consumer idea. Has a deep comprehension of consumer insights and competitive landscape to identify and evaluate strategic opportunities for whitespace innovation. Delivers mind-opening marketing ideas and integratedmarketing programs which increase consumer engagement, brand affinity and brand growth.
• Effective Project Manager: Leads new product process with cross-functional teams to commercialize new products, develop sales tools, and execute marketing tactics. Can juggle multiples projects at varying complexities and strives for flawless execution.
• Clear Communicator: Has the ability to clearly communicate messages verbally and in writing. Can confidently present brand plans and strategy to gain leadership alignment and/or key customer buy in.
• Culture Ambassador: Embodies a ‘can-do’ attitude and strives for continuous improvement. Excels in a fast-paced environment and embraces change. Assumes positive intent and thrives in a culture of collaboration.

QUALIFICATIONS

• Bachelor’s degree required; MBA preferred but not required.
• 5+ years marketing experience, or MBA.
• Innovation experience preferred but not required.
• Strong grounding in CPG marketing best practices across the 4 Ps.
• Prior knowledge and/or experience with wine, spirits, or consumer packaged goods.
• Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers).

PHYSICAL DEMANDS

• Position operates in a professional office environment.
• Position includes travel to various industry and/or company events, up to 10% of the time.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift up to 40 lbs. (a case of wine).

COMPENSATION

• Hiring Salary Range Posted: $98,400 - $147,700.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities; education; and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law .

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NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.