Associate Brand Manager

Spectrum Brands Holdings; Sacramento (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Spectrum Brands Holdings is seeking an Associate Brand Manager to joins its Home & Personal Care team in the Americas. You will work on brand marketing campaigns, production of creative assets, and global brand positioning with cross-functional teams. A hands-on, organized, commercially-minded candidate will thrive.

You will collaborate with regional teams and central marketing to deliver centralized marketing materials, translations, and compelling consumer messaging across channels.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years in Brand Marketing or Marketing Communications.
• CPG or home appliances experience preferred.

Responsibilities

• Develop global and Americas marketing plans to grow brands.
• Own Brand Guidelines and act as Brand Guardian.
• Collaborate with internal teams and external agencies to produce materials (ads, videos, photography).
• Manage video and asset translations for campaigns.
• Coordinate with Global Brand Marketing to ensure full integration of campaigns.
• Analyze competitor communications and provide insights.
• Liaise with regional teams and support on branding needs.
• Support NPD positioning and marketing claims with Sell-in stories.

Skills

Brand marketing

Campaign management

Content production

Creative briefing

Agency liaison

Data analysis

presentation skills

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

MS Office

Job description

Full job description Division Information Spectrum Brands' Home & Personal Care (HPC) Appliances business participates on a global basis in small electric appliances, shave/groom appliances and beauty appliances. Our well- known brands include George Foreman®, Black+Decker®, Farberware®, Breadman®, Juiceman®, Russell Hobbs® and Remington®. Our products appeal to consumer trends for healthy eating, stay-at-home cooking, creating today's new hair style and much more. We distinguish our product offerings from the competition by employing forward thinking, innovative technologies matched with a strong understanding of consumer needs to bring to market high quality, superior products that delight the end user.

Job Summary Spectrum Brands is looking to recruit a creative, super-organized and commercially-minded Associate Brand Manager to be part of the team in Fairfield NJ that manages and develops our PowerXL brand globally, and the BLACK+DECKER home appliance brand in the Americas. You will work within a team of Brand Managers, primarily responsible for the production of branded creative assets (e.g. photography and video) to support our annual brand marketing and product launch plans. You will be involved in managing our brand identities, brand positioning, development and implementation of campaigns. You will work collaboratively with our regional and local marketing teams around the world and the Global Central Marketing team. If you are passionate about Brand Management and Marketing Communications, an excellent communicator, and want a hands‑on role working in a fast‑paced business, we would like to hear from you.

Primary Duties & Responsibilities

• Support the Senior Brand Manager and Brand Manager to develop strategic and tactical global and Americas marketing plans to drive long term sales and profit growth for the brands
• Own the Brand Guidelines, acting as a Brand Guardian and champion within the business
• Work with the Senior Brand Manager, Brand Manager, Internal Creative & Content teams and external creative agencies to develop and deliver centralized marketing materials for the brands:
  • Advertising campaigns
  • Branded video content, including engaging videos for social media, ‘How to’ videos and product technology animations
  • Product and lifestyle photography
  • Management of model usage rights
  • Product copy with clear consumer messages
  • Catalogue/Trade/ Sales support aids
  • PR tool kits
• Manage video and asset translations
• Work closely within the central Brand & Product Marketing team and other Global Central marketing functions to ensure all campaigns are fully integrated
• Analyze competitor communication activity each quarter and provide summary, insights and recommendations
• Build close relationships with regional and local country marketing teams, providing guidance and support on all aspects of the brand as required
• Work closely with Product Marketing Managers on development of NPD positioning, product propositions and marketing claims to build strong sell in stories for the trade

Education and Experience Profile

• Educated to Bachelor's degree level (or beyond) in Marketing or related discipline
• At least 2-4 years Brand Marketing or Marketing Communications experience, preferable in CPG or Home appliances

Required Skills

• Experience in development and delivery of marketing campaign materials, such as:
  • Photography and video content
  • Digital materials such as banners or social media posts
  • Written materials, e.g. press releases or website copy
• A keen eye for accuracy and attention to detail.
• Very organized and able to multi-task
• Positive and proactive with can-do attitude
• Outstanding written and verbal communication skills
• Good working knowledge of Microsoft Word, Excel and PowerPoint
• Creative thinker
• Analytical, commercial and results-focused
• Good written & spoken presentation skills
• Experience in briefing and working with marketing agencies and/or creative suppliers such as graphic designers
• Global marketing experience

Work Environment

Working conditions are normal for an office environment.