Associate Brand Manager

Tangle Teezer Ltd; Norwalk (CT); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

BIC World is seeking an Associate Brand Manager in Norwalk, CT. Join a brand-focused team, working hybrid with cross-functional partners to translate brand strategy into executed plans and measurable results.

You will support brand initiatives, analyze performance, and collaborate on go-to-market activities across channels, with emphasis on in-store and shopper marketing."

Qualifications

• Bachelor’s degree required; MBA a plus.
• 1–3 years of experience in CP G marketing or related roles.
• Strong analytical skills with experience using syndicated data (IRI, Nielsen Scantrack, panel data) preferred.
• Strong communication, collaboration, and presentation skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Responsibilities

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market share objectives.
• Track brand performance versus plan, identify risks and opportunities, and support corrective actions to improve results.
• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.
• Support development and execution of integrated marketing and promotional programs across channels.
• Assist in creative development and campaign execution with a primary focus on in-store and shopper marketing touchpoints.

Skills

Analytical skills

Communication

Collaboration

Presentation skills

Project management

Microsoft Office

Education

Bachelor’s degree

MBA

Tools

Syndicated data (IRI)

Job description

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Associate Brand Manager

Norwalk, US

BIC

Hybrid

Description:

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Associate Brand Manager is akey contributor to brand growth and execution, supporting delivery of commercialobjectivesacross brands, channels, and customers. This role is designed forhigh-potential talentwith strong analytical capability, business curiosity, and a desire to build ageneral manager skillset over time.

The ABMpartners closely with Brand Managers and cross-functional teams to translate brand strategy into disciplined execution. Success in this role requires alearning mindset, strong attention to detail, analytical rigor, and the ability to turn data into action.

WhatYou’llDo

Brand & Business Support

• Support execution of annual brand plans, marketing initiatives, and go-to-market programs aligned to revenue, profit, and market shareobjectives.

• Track brand performance versus plan,identifyrisks and opportunities, and supportcourse-correction actionsto improve results.

• Contribute to brand growth strategies through consumer insights, competitive analysis, and financial input.

Marketing Execution & Activation

• Support development and execution of integrated marketing and promotional programs across channels.

• Assistin creative development and campaign execution with a primary focus on in-store and shopper marketingtouchpoints.Managespecific initiatives or workstreams (e.g., promotions, campaigns, launches) with increasing ownership and accountability.

Go-To-Market & Customer Support

• Partner with Sales and Category teams to supportcustomer-facing materials, including presentations, category selling stories, and activation toolkits.

• Support customer-specific programs, ensuring alignment with brand strategy and customer needs.

• Gain exposure to customer meetings, sell-in processes, and joint business planning asappropriate.

Global Team Collaboration

• Collaboratewith global and cross-functional teams to support alignment on brand strategies and existing roadmappriorities.Supportlocal adaptation processes, ensuring global assets and plans areoptimizedfor regional market needs.

• Coordinate timelines, inputs, and approvals across global and regional stakeholders.

Analytics & Performance Management

• Analyzesyndicated data (IRI, NielsenScantrack, panel data)and internal performance metrics to track performance andidentifytrends.

• Organize, analyze, and synthesize data intoclear insights and actionable recommendations.

• Support ROI analysis and post-event evaluation of marketing and promotional investments.

Operational Excellence

• Support day-to-day brand operations, including budget tracking, invoicing, SKU setup and maintenance, and coordination of custom items.

• Manage timelines and cross-functional communication to ensure on-time, high-quality execution.

Learning & Development Expectations

• Demonstrates strong business curiosity and a desire to develop ageneralmanagermindset.

• Learnsto balance speed and rigor, making thoughtful recommendations supported by data.

• Takesownership of workstreams and followsthrough withaccountability.

• Seeks feedback, learns from outcomes, and continuously improves execution quality.

Qualifications & Experience

• Bachelor’s degreerequired;MBAa plus.

• 1–3 years of experience inCPG marketing, brand management, analytics, or commercial roles.

• Strong analytical skills with experience usingsyndicated data(IRI, NielsenScantrack, panel data) preferred.

• Ability to effectivelyorganize, analyze, and present datawith clear takeaways and solutions.

• Strong communication, collaboration, and presentation skills.

• Highly organized with strong project management capabilities.

• Proficiencyin Microsoft Office (Excel, PowerPoint, Word).

#LI-Hybrid

#LI-Hybrid

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.