Associate Brand Manager

Rémy Cointreau; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Rémy Cointreau USA is seeking an Assistant Brand Manager to lead the US brand marketing programs for Cointreau. You will plan and execute ATL/BTL initiatives, manage the annual budget, and analyze performance with cross-functional teams to drive brand equity and sales.

The role requires 2–4 years in brand marketing, strong analytics, and budget experience, with collaboration across Marketing, Sales, Finance, and agencies to ensure cohesive brand execution in a fast-paced premium spirits

Qualifications

• 2–4 years of brand marketing experience.
• Analytics and a data-driven mindset.
• Experience managing and tracking brand budgets with finance.
• Strong interpersonal skills and ability to build relationships with stakeholders.
• Excellent organizational skills and attention to detail.
• Proficiency in Microsoft Office Suite (PowerPoint, Excel).

Responsibilities

• Develop and implement brand marketing plans and programs to grow Cointreau in the US.
• Lead ATL/BTL creative development and media planning for the brand.
• Own annual brand budget, tracking, and reconciliation for marketing activities.
• Collaborate with Commercial Marketing, Sales, Finance, and external agencies to ensure programs align with brand strategy.

Skills

Brand marketing

Analytics

Budgeting

Stakeholder management

Organizational skills

MS Office

Education

Bachelor's degree

Tools

PowerPoint

Excel

MS Office Suite

Job description

Drive your brand marketing career on an exciting brand within the premium spirits industry. As a leader in cocktail culture and multi-award winning brand, Cointreau continues to experience strong momentum in The U.S; it is the #1 liqueur mentioned on menus nationwide and is driving growth across the industry. Beloved by tastemakers and cocktail enthusiasts everywhere, Cointreau has partnered with celebrities including Aubrey Plaza, Dan Levy, Jessica Alba and more.

Cointreau is the iconic orange liqueur at the heart of more than 500 of the world’s most celebrated cocktails, including The Original Margarita and The Cosmopolitan. To ensure continued growth and success, Cointreau is looking for a high-performing Assistant Brand Manager to join this dynamic & innovative team and to be responsible for building the commercial marketing program for the brand.

Cointreau is part of Rémy Cointreau, a French spirits group with a portfolio of exceptional brands, such as The House of Rémy Martin, Cointreau, Mount Gay Rum, and many others. Each of these brands embodies unique expertise and heritage, but all share the same love of terroir and a culture of excellence.

To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram and Twitter via @cointreau_us and on Facebook via @cointreauus.

Job Responsibilities

The Assistant Brand Manager will play a key role in building the Cointreau brand in the US; developing and implementing brand marketing plans and programs, driving both brand equity and commercial performance. This role is responsible for the planning and execution of through-the-line marketing programs, including above and below-the-line (ATL/BTL) creative development & media planning. This role will also be responsible for managing the annual brand budget and involvement in monthly brand/category business analytics/reviews. The position will work directly with Commercial Marketing, Sales, Finance, and external agencies to ensure programs are in line with overall brand strategy.

Core Responsibilities

Responsible for the design and implementation ATL and BTL programs & Social Media:

• Partner with the Senior Brand Director and Senior Brand Manager to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Lead the planning and execution of social media calendar across organic & paid social platforms, including brand content creation and influencer partnerships.
• Assist with quarterly media plan deliverables, including upload and rollout of ATL creative assets and media tracking & optimization.
• Develop quarterly program decks to be shared across brand marketing, trade marketing, and sales team, leading the development of key visuals & point-of-sale POS/tools for Off and On-Premise channels.

Responsible for Advertising & Promotional budget (A&P) management and performance analysis:

• Full ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P, including monthly reconciliation and portal uploads.
• Report on monthly business/category performance and competitive analysis.

Work cross-functionally and establish key relationships both internally and externally:

• Internal: US Brand Marketing, Global Brand Team, US Commercial Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.

Job Qualifications

Minimum Qualifications

• 2-4 years' experience in brand marketing.
• Business analytics skills and data-driven mindset.
• Experience managing and tracking brand budgets and collaborating with finance departments.
• Interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies and vendors.
• Organizational skills and sharp attention to detail.
• Proficiency in Microsoft Office Suite – PowerPoint, Excel, etc.

Education / Professional Qualifications

• Bachelor's degree in Degree in Business Administration, Marketing, Communication and Media, or equivalent.

Explore our Benefits HERE

An Equal Opportunity Employer

Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.