Associate Athletic Director, Fan Experience, Game Presentation, & Campus Partnership

Wake Forest University; North Carolina; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking university as an Associate Athletic Director focused on enhancing fan experience and game presentation. This exciting role involves directing in-game productions, engaging with students, and collaborating with corporate partners to create unforgettable experiences at athletic events. You will lead initiatives that foster community spirit and enhance attendance, ensuring every game is a memorable event for all fans. If you have a passion for sports and a knack for event management, this is your chance to make a significant impact in a vibrant collegiate environment.

Qualifications

• 5+ years in college athletics or professional sports marketing.
• Experience in game presentation and event management.

Responsibilities

• Manage game script production and direct in-game activities.
• Plan student attendance initiatives and fan activations.
• Supervise Fan Experience staff and coordinate events.

Skills

Game Presentation

Event Management

Marketing Promotions

Student Engagement

Education

Bachelor's Degree

Job description

Associate Athletic Director, Fan Experience, Game Presentation, & Campus Partnership page is loaded

Associate Athletic Director, Fan Experience, Game Presentation, & Campus Partnership

Apply locations Winston Salem, NC time type Full time posted on Posted 2 Days Ago job requisition id R0007755

External Applicants:

Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.

Cover Letter and Supporting Documents:

• Navigate to the "My Experience" application page.

• Locate the "Resume/CV" document upload section at the bottom of the page.

• Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.

Important Note: The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.

Current Employees:

Apply from your existing Workday account in the Jobs Hub. Do not apply from this website.

A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.

Job Description Summary

The Associate Athletic Director for Fan Experience, Game Presentation, & Campus Partnership will direct in-game productions for assigned Wake Forest Athletic sports, notably serving as the primary game director for football. Responsibilities include video board and public address game script production, student engagement initiatives, fan experience strategies, and single-game promotional plans. The position also liaises with corporate partners, concessions, and university departments to enhance the fan experience at home and select away/postseason events and supervises Fan Experience staff.

Job Description

Essential Functions:

• Manage all game script production and direct all in-game production for assigned sports (serve as primary game director for football).
• Partner with Campus Life and other key university units to plan all student attendance and experience initiatives including student fan zone tailgates, student promotions, basketball lottery system, Wake the Demons pep rally, etc.
• Plan and execute all on-site fan activations (i.e. fan zones, tailgates, etc.).
• Develop, in partnership with sales staff, single game promotional plans including game themes, giveaways, ticket promotions, etc.
• Liaison to Wake Forest Sports Properties for corporate partner engagement activities including sponsored in-game elements and fan activations, giveaways, etc.
• Liaison to Proof of the Pudding for planning and execution of fan concessions promotions.
• Supervise Fan Experience staff and direct activities including on-campus promotional activations.
• Partner with Deacon Club and University Advancement, Admissions, OPCD, Parent’s Council, SPS, etc. on activation planning and coordination for key road, neutral and postseason fan engagement opportunities including pre-game pep rallies and fan gathering events, on-site branding, etc.
• Serve as primary liaison to Spirit of the Old Gold and Black bands.
• Coordinate Spirit Squads (Cheer, Dance, Mascots) engagement in event and fan promotions.

Other Functions:

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s Degree
• 5+ years of full-time experience in college athletics or professional sports marketing, promotions and/or game presentation production

Preferred Education, Knowledge, Skills, Abilities:

• Power 4 experience

Accountabilities:

• Associate Director, Fan Experience & Sales

Note:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.

Additional Job Description

Time Type Requirement

Full time

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact [e-mail] or [phone].

Similar Jobs (1)

Associate Athletic Director, Sales & Fanbase Growth

locations Winston Salem, NC time type Full time posted on Posted 3 Days Ago