Associate Athletic Director, Fan Experience, Game Presentation, & Campus Partnership (R0007755)

National Association of Collegiate Directors of Athletics; Winston-Salem (NC); On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking an Associate Athletic Director for Fan Experience to enhance the game day atmosphere. This dynamic role involves directing in-game productions, managing fan engagement initiatives, and collaborating with various university departments to create memorable experiences for students and fans alike. The ideal candidate will have a strong background in college athletics or professional sports marketing, with a passion for elevating the fan experience. Join a vibrant team committed to making each event unforgettable and fostering a spirited community around athletics.

Qualifications

• 5+ years of experience in college athletics or professional sports marketing.
• Strong background in game presentation production and fan engagement.

Responsibilities

• Direct in-game productions for assigned sports, primarily football.
• Manage game script production and student engagement initiatives.
• Supervise Fan Experience staff and coordinate promotional activations.

Skills

Game Presentation

Fan Engagement

Promotional Planning

Event Coordination

Marketing Strategies

Education

Bachelor’s Degree

Job description

Job Description Summary:

The Associate Athletic Director for Fan Experience, Game Presentation, & Campus Partnership will direct in-game productions for assigned Wake Forest Athletic sports, notably serving as the primary game director for football. Responsibilities include video board and public address game script production, student engagement initiatives, fan experience strategies, and single-game promotional plans. The position also liaises with corporate partners, concessions, and university departments to enhance the fan experience at home and select away/postseason events and supervises Fan Experience staff.

Essential Functions:

• Manage all game script production and direct all in-game production for assigned sports (serve as primary game director for football).
• Partner with Campus Life and other key university units to plan all student attendance and experience initiatives including student fan zone tailgates, student promotions, basketball lottery system, Wake the Demons pep rally, etc.
• Plan and execute all on-site fan activations (i.e. fan zones, tailgates, etc.).
• Develop, in partnership with sales staff, single game promotional plans including game themes, giveaways, ticket promotions, etc.
• Liaison to Wake Forest Sports Properties for corporate partner engagement activities including sponsored in-game elements and fan activations, giveaways, etc.
• Liaison to Proof of the Pudding for planning and execution of fan concessions promotions.
• Supervise Fan Experience staff and direct activities including on-campus promotional activations.
• Partner with Deacon Club and University Advancement, Admissions, OPCD, Parent’s Council, SPS, etc. on activation planning and coordination for key road, neutral and postseason fan engagement opportunities including pre-game pep rallies and fan gathering events, on-site branding, etc.
• Serve as primary liaison to Spirit of the Old Gold and Black bands.
• Coordinate Spirit Squads (Cheer, Dance, Mascots) engagement in event and fan promotions.

Required Education, Knowledge, Skills, Abilities:

• Bachelor’s Degree
• 5+ years of full-time experience in college athletics or professional sports marketing, promotions and/or game presentation production
  

Preferred Education, Knowledge, Skills, Abilities:

• Power 4 experience

Accountabilities:

• Associate Director, Fan Experience & Sales