Associate AD, Revenue Marketing & BI (Data-Driven Growth)

umd; College Park (MD); On-site; USD 115,000 - 138,000; Full time

Job summary

The University of Maryland, College Park seeks an Associate Athletic Director for Revenue Marketing & Business Intelligence to lead data-driven marketing strategies that grow revenue, attendance, and donor databases.

You will design targeted campaigns across ticketing, premium seating, and donor programs, coordinating inventory, pricing, analytics, and creative execution with partners across the athletics department.

Qualifications

• Eight (8) years of experience in an athletics or higher education setting.
• Three (3) years of supervisory experience.
• Knowledge of intercollegiate athletics administrative structure.
• Strong oral and written communication skills.
• Proficiency in Microsoft Office and Google Suite.
• Ability to multitask and manage large-scale projects.

Responsibilities

• Drive data-informed marketing strategies that convert fan and donor engagement into increased revenue and attendance.
• Design multi-channel campaigns for ticketing, premium seating, and donor programs.
• Align pricing, inventory, audience analytics, and creative execution across stakeholders.
• Partner with the Legends sales team to maximize revenue opportunities.

Skills

Oral communication

Written communication

Multitasking

Prioritization

Cross-functional collaboration

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation tools

Digital advertising platforms

Business intelligence/analytics tools

Ticketing systems

Microsoft Office

Google Suite

Job description

The University of Maryland, College Park seeks an Associate Athletic Director for Revenue Marketing & Business Intelligence to lead data-driven marketing strategies that grow revenue, attendance, and donor databases.

You will design targeted campaigns across ticketing, premium seating, and donor programs, coordinating inventory, pricing, analytics, and creative execution with partners across the athletics department.