Associate Account Director, Paid Media

gupta; Philadelphia (Philadelphia County); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Pet insurance

Flexible Savings Accounts

401(k) with Safe Harbor

Paid time off

Paid family leave

Commuting stipend

Wellness stipend

Professional development

Job summary

Gupta Media is seeking an Associate Account Director to lead media strategy and execution for diverse clients in a fast-paced agency setting. You will drive ROI-focused campaigns, mentor junior staff, and play a role in new business pitches while partnering with platform partners to optimize performance.

The ideal candidate combines strategic thinking with hands-on management, strong presentation skills, and a passion for media trends.

Qualifications

• 5+ years in digital media with 3+ years in paid social.
• Experience with Meta Ads and Google Ads required; others preferred.
• Proven track record building large paid media accounts.
• Strong analytical skills using data to drive improvements.
• Experience managing and mentoring staff.
• Bachelor's Degree

Responsibilities

• Conceive, deliver, and measure advertising campaigns across industries.
• Serve as senior project team member and mentor media staff.
• Collaborate with platform partners and participate in new business pitches.

Skills

Paid social

Media analytics

Campaign management

Mentoring staff

Presentation skills

Agency experience

Strategic thinking

Education

Bachelor's Degree

Tools

Meta Ads

Google Ads

Snap Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

The Role:

An Associate Account Director is at the heart of our Media organization, which is at the heart of our Agency. We are looking for individuals who are passionate about media, marketing, and driving growth for our clients' business.

In this role, you will be working to conceive, deliver and measure the impact of advertising campaigns across a variety of industries. In many instances, you will be the most senior part of a project team. Although we're an ad agency, our work product combines strategic consulting, media planning and buying, creativity and advanced analytics.

Beyond the client-facing aspects, the Associate Account Director is part of our media management organization. The Associate Account Director is jointly responsible for managing and mentoring our media staff, working with platform partners and participating in new business pitches.

About the Agency:

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our work initially focused on the entertainment industry, specifically live events and recorded music (SXSW, Sony Music, Universal Music, and Disney Music Group are all clients). We have grown to include global brands (Amazon, Sophia Learning), major sports franchises (X Games, Florida Panthers, Washington Commanders, Cleveland Cavaliers, Women's Tennis Association), as well as public sector institutions (City of Boston, Massachusetts Office of Travel and Tourism).

The ideal candidate will have:

• Experience managing ROI-focused digital media campaigns;
• Deep interest in how macro trends (legislation, technology) influence the digital media landscape;
• Broad understanding of other forms of marketing (PR, social, email, SMS);
• The ability to create clarity around complex topics;
• Great presence and presentation skills;
• A sense of culture & trends;
• Comfortable with "hands-on" management of tasks, and proven ability to manage multiple, competing priorities simultaneously. Agency life moves fast, and our clients have high expectations;
• High threshold for working in an ambiguous, fast paced start-up like environment - figuring it out and adapting as you go;
• Drive to innovate.

Qualifications:

• 5+ years of experience with at least 3 years in paid social, including campaign creation, optimization and analysis, preferably in an agency environment;
• Experience with Meta Ads & Google Ads are required and experience with Snap Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager preferred;
• Track record of building and growing large paid media accounts;
• Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
• Experience managing and mentoring staff;
• Bachelor's Degree

Work Environment

Gupta Media is an office-first organization.

Our Commitment

At Gupta Media, we work hard every day to be better at all that we do - and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

Compensation

At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $105,000 - $125,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

• health, dental, vision, and pet insurance
• Flexible and Dependent Care Savings Accounts
• a 401(k) with up to 5% Safe Harbor contributions
• paid time off
• paid family leave
• commuting and wellness stipends
• opportunities for professional development and career growth

Candidates must be authorized to work in the US for at least 3 years.