Assoc Mgr, Marketing - Brand

Ghirardelli Chocolate Company; United States; Presencial; USD 108.000 - 125.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bonus potential

Descripción de la vacante

Ghirardelli is seeking an Associate Brand Manager to support the development and execution of plans for the assigned brand as part of the long-term marketing strategy. You will collaborate cross-functionally to drive profitable, equity-building brand growth and help deliver revenue and profit targets.

Responsibilities include portfolio management, new product development support, and go-to-market activities, with a focus on delivering annual marketing plans and customer-specific programs.

Formación

• MBA degree preferred and 2–5 years Brand Management experience.
• Experience in a leading Consumer Packaged Goods company is desirable.
• Strong knowledge of the marketing mix to drive growth in high-growth environments.
• Ability to manage multiple projects simultaneously in a fast-paced setting.
• Excellent written communication and solid presentation skills.
• Proficiency in Excel and PowerPoint for analysis and reporting.

Responsabilidades

• Support the development and execution of annual marketing plans.
• Collaborate cross-functionally to drive equity-building brand growth.
• Manage product portfolio budgets; support go-to-market for innovations.
• Deliver clear revenue and profit targets and customer-specific programs.

Conocimientos

Analytical thinking

Cross-functional collaboration

Marketing analytics

Strong communication

Excel & PowerPoint

Educación

MBA degree

Herramientas

Microsoft Excel

PowerPoint

Descripción del empleo

WHO WE ARE

At Ghirardelli, we honor tradition and drive innovation, aiming to be the top choice for premium chocolate. Our commitment to Making Life A Bite Better inspires both our products and the way we do business. We support personal and professional growth, recognizing that each employee’s contribution directly impacts Ghirardelli’s growth and success. Join our dynamic team and help shape Ghirardelli's future.

Job Summary

This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth. Support the delivery of business revenue and profit targets Support the long-term development of the brand Complete special projects and other duties as assigned or as necessary.

ESSENTIAL FUNCTIONS

Portfolio Management

• Responsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
• Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
• Work with the cross functional team in the new product development process.
• Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.

Business Analysis

• Conduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.
• Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.

Marketing Strategy & Execution

• Support the development and execution of annual marketing plans
• Execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
• Manage the product portfolio budget, including processing and tracking of invoices
• Support the delivery of clear and inspiring annual marketing plans to sales organization.
• Collaborate with customer marketing and sales to define and deliver customer specific programs.
• Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution

Minimum Education and Experience Required

• MBA Degree preferred +2-5 years Brand Management experience
• Experience working in a leading Consumer Packaged Goods company
• Good foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.
• Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
• Excellent written communication skills and solid presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

Physical, Mental and Environmental Requirements

• Required to regularly sit
• Must be able to work seated or standing for at least 8 hours
• Must be able to concentrate for extended periods of time paying close attention to detail
• Works in a normal office environment
• Required to travel up to 10% of the time

SALARY RANGE

$108,000 - $125,000

Reports to

Brand Manager / Senior Brand Manager

Work Location

San Leandro, CA

Benefits

To learn more about our benefits visit Corporate Careers | Ghirardelli, and select "Learn More" under Corporate, Manufacturing or Restaurant & Retail. Ghirardelli's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.

Equal Opportunity Statement

Ghirardelli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Where permitted by law, applicants for this position may be required to undergo job‑related background and drug screening. Qualified applicants with criminal histories will be considered for employment in a manner consistent with relevant state and local fair chance laws, including the California Fair Chance Act and the New York City Fair Chance Act, where applicable.

Lindt & Sprüngli Group Overview

Looking to grow your career in a dynamic, international setting? Join the Lindt & Sprüngli Group! Together, we thrive to achieve our bold ambitions, powered by our purpose and unique culture of community and mutual support – rooted in a proud tradition, yet always evolving to stay ahead and set new standards. Across our diverse local teams, we think globally and act locally – empowering people to grow, take ownership and shape a sustainable future together. We are a responsible "employer of choice" who provides an inspiring people experience. Together, we build trust, drive innovation, and grow – as individuals and as a business. Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025. Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.