Assoc Mgr, Marketing - Brand

Ghirardelli Chocolate Company; San Leandro (CA); On-site; USD 108,000 - 125,000; Full time

Job summary

Ghirardelli is seeking an Associate Brand Manager to support the development and execution of plans for the assigned brand as part of the long-term marketing strategy. The role will collaborate cross-functionally to drive profitable, equity-building brand growth.

The position involves managing an assigned portfolio including new product development, SKU rationalization, mix strategies and profit optimization, while supporting a 3 Year Innovation Pipeline and go-to-market processes for product

Qualifications

• MBA Degree preferred +2-5 years Brand Management experience.
• Experience in a leading Consumer Packaged Goods company.
• Knowledge of marketing mix elements to drive business in high growth environments.
• Ability to manage multiple projects in a fast-paced setting with independence and resilience.
• Strong analytical skills using data to make sound recommendations and to analyze large data sets.

Responsibilities

• Support the delivery of business revenue and profit targets.
• Support the long-term development of the brand.
• Complete special projects and other duties as assigned.
• Manage an assigned portfolio including new product development, SKU rationalization, mix strategies and profit optimization.
• Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring formats, packaging, recipes and adjacencies.
• Work with cross-functional teams in the new product development process.
• Support the go-to-market process for product innovations, including marketing plans, selling tools, and forecasting volume and growth.

Skills

MBA/Advanced degree

Brand Management

Market analysis

Excel

PowerPoint

Education

MBA Degree preferred

Tools

Excel

PowerPoint

Job description

At Ghirardelli, we honor tradition and drive innovation, aiming to be the top choice for premium chocolate. Our commitment to Making Life A Bite Better inspires both our products and the way we do business. We support personal and professional growth, recognizing that each employee’s contribution directly impacts Ghirardelli’s growth and success. Join our dynamic team and help shape Ghirardelli's future.

JOB SUMMARY

This position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.

• Support the delivery of business revenue and profit targets
• Support the long-term development of the brand
• Complete special projects and other duties as assigned or as necessary.
• Responsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.
• Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.
• Work with the cross functional team in the new product development process.
• Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.

Business Analysis

• Conduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.
• Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.
• Support the development and execution of annual marketing plans
• Execute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.
• Manage the product portfolio budget, including processing and tracking of invoices
• Support the delivery of clear and inspiring annual marketing plans to sales organization.
• Collaborate with customer marketing and sales to define and deliver customer specific programs.
• Manage the creative development process with internal teams and external agencies from briefing through critical feedback to execution

Minimum Education And Experience Required

• MBA Degree preferred +2-5 years Brand Management experience
• Experience working in a leading Consumer Packaged Goods company
• Good foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.
• Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilience
• Strong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.
• Excellent written communication skills and solid presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

Physical, Mental And Environmental Requirements

• Required to regularly sit
• Must be able to work seated or standing for at least 8 hours
• Must be able to concentrate for extended periods of time paying close attention to detail
• Works in a normal office environment
• Required to travel up to 10% of the time

SALARY RANGE: $108,000 - $125,000

Reports to: Brand Manager / Senior Brand Manager

To learn more about our benefits visit Corporate Careers | Ghirardelli, and select "Learn More" under Corporate, Manufacturing or Restaurant & Retail.

Ghirardelli's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job‑related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.

Ghirardelli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Where permitted by law, applicants for this position may be required to undergo job‑related background and drug screening. Qualified applicants with criminal histories will be considered for employment in a manner consistent with relevant state and local fair chance laws, including the California Fair Chance Act and the New York City Fair Chance Act, where applicable.