Assoc Mgr, Marketing - Brand

Ghirardelli Chocolate; San Leandro (CA); Presencial; USD 108.000 - 125.000; Jornada completa

Descripción de la vacante

Ghirardelli Chocolate in San Leandro, CA is seeking an Associate Brand Manager to support development and execution of the brand strategy, lead cross-functional initiatives, and contribute to annual marketing plans. You will help manage a portfolio, analyze performance, and drive revenue growth through packaging, formats, and go-to-market execution.

The role requires MBA preferred and 2–5 years of brand management experience in consumer packaged goods, with strong Excel/PowerPoint skills and the

Formación

• MBA degree preferred; 2-5 years Brand Management experience in a leading Consumer Packaged Goods company.
• Strong analytical skills with ability to use data to drive business decisions.
• Excellent written communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.

Responsabilidades

• Portfolio management: manage an assigned portfolio including new product development, SKU rationalization, mix strategies and profit optimization.
• Support development of product portfolio strategy and 3 Year Innovation Pipeline (format, packaging, recipe extensions).
• Go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume.
• Manage annual marketing plans and budgeting; collaborate with customer marketing and sales to define programs.

Conocimientos

Brand management experience

Analytical skills

Excel

PowerPoint

Written communication

Presentation skills

Cross-functional collaboration

Project management

Data analysis

Educación

MBA degree preferred

Herramientas

Microsoft Excel

Microsoft PowerPoint

Descripción del empleo

WHO WE AREAt Ghirardelli, we honor tradition and drive innovation, aiming to be the top choice for premium chocolate. Our commitment to Making Life A Bite Better inspires both our products and the way we do business. We support personal and professional growth, recognizing that each employee’s contribution directly impacts Ghirardelli’s growth and success. Join our dynamic team and help shape Ghirardelli's future.Job SummaryJOB SUMMARYThis position is responsible for supporting the development and execution of plans for the assigned brand, as part of the long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally to drive profitable, equity-building brand growth.Support the delivery of business revenue and profit targetsSupport the long-term development of the brandComplete special projects and other duties as assigned or as necessary.ESSENTIAL FUNCTIONSPortfolio ManagementResponsible for managing an assigned portfolio to include new product development, SKU rationalization, mix strategies and profit optimization.Support the development of the product portfolio strategy and 3 Year Innovation Pipeline, exploring areas such as format, packaging, and recipe extensions and adjacencies.Work with the cross functional team in the new product development process.Support the go-to-market process for product innovation, including marketing plans, selling tools, and forecasting volume and growth expectations.Business AnalysisConduct regular external performance analysis of the brand, category, and competition using data from a wide range of sources, delivering clear recommendations to drive business growth.Reporting of key internal brand metrics, such as revenue & profit, with a clear understanding of key drivers.Marketing Strategy & ExecutionSupport the development and execution of annual marketing plansExecute and evaluate marketing programs (advertising and consumer promotions) that are based on consumer, customer and competitive trends.Manage the product portfolio budget, including processing and tracking of invoicesSupport the delivery of clear and inspiring annual marketing plans to sales organization.Collaborate with customer marketing and sales to define and deliver customer specific programs.Manage the creative development process with internal teams and external agencies from briefing through critical feedback to executionMinimum Education and Experience RequiredMBA Degree preferred +2-5 years Brand Management experienceExperience working in a leading Consumer Packaged Goods companyGood foundational knowledge of how to develop and utilize elements of the marketing mix to drive business in high growth environment.Ability to manage multiple projects simultaneously within a fast-paced environment, with a high degree of independence and resilienceStrong analytical skills in using data to make sound recommendations affecting business decisions and results; ability to analyze and manipulate large data sets (e.g., IRI) and draw actionable conclusions.Excellent written communication skills and solid presentation skillsHighly proficient in Microsoft Excel and PowerPointPhysical, Mental and Environmental RequirementsRequired to regularly sitMust be able to work seated or standing for at least 8 hoursMust be able to concentrate for extended periods of time paying close attention to detailWorks in a normal office environmentRequired to travel up to 10% of the timeSALARY RANGE: $108,000 - $125,000Reports to: Brand Manager / Senior Brand ManagerWork Location: San Leandro, CATo learn more about our benefits visit Corporate Careers | Ghirardelli, and select \"Learn More\" under Corporate, Manufacturing or Restaurant & Retail.Ghirardelli's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.Ghirardelli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Where permitted by law, applicants for this position may be required to undergo job‑related background and drug screening. Qualified applicants with criminal histories will be considered for employment in a manner consistent with relevant state and local fair chance laws, including the California Fair Chance Act and the New York City Fair Chance Act, where applicable.