Assistant Vice President of Sales

American Heritage Credit Union; Philadelphia (Philadelphia County); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Paid time off

Health benefits

401(k) with company match

Growth opportunities

Job summary

American Heritage Credit Union is seeking an Assistant Vice President of Sales to lead the retail sales strategy and develop high-performing teams. You will coach branch staff, drive product adoption, and collaborate with Marketing and Training to execute plans across multiple locations.

The role requires extensive leadership experience in retail banking, CRM proficiency, and a strong track record in achieving growth through member education and cross-selling initiatives.

Qualifications

• 5+ years of retail branch management experience.
• Experience in contract analysis, vendor management, procurement within financial services.
• Ability to travel to all retail locations and occasional Saturdays.
• Proven track record of selling retail products and educating members.
• Advanced working knowledge of CRM DataVerity and report writing.

Responsibilities

• Observe sales acumen and coach staff to deliver premiere service and product delivery.
• Motivate staff to meet sales goals and communicate targets.
• Transform staff from order-taking to trusted advisor roles.
• Develop cross-sale strategies to deepen member relationships.
• Coordinate with Marketing and Training to drive initiatives and training.

Skills

Sales leadership

Coaching & development

Team management

Strategic planning

Communication

Education

Bachelor's degree

Tools

CRM - DataVerity

Job description

Ready to lead, inspire, and drive results? We are looking for a dynamic Assistant Vice President of Sales who is passionate about sales, developing high-performing teams and driving growth!

This position is responsible for leading the retail service delivery of the Credit Union through the management of daily sales activities, coaching/training of the retail staff and management and skillful collaboration with retail management that ensures the strategic direction of premiere service to the member, increased product and service usage and key corporate goal achievement.

This role will work with all levels of retail staff, collaborate with training to ensure skill levels are maintained and to assess process and tools are in place to achieve optimal success. In addition to retail, this role will drive product and process design, marketing initiatives, research and development of incentive plans and appropriate risk controls to ensure compliance. As a member of the leadership team, this role will participate in strategic planning, development and implementation, development of short- and long-term objectives and the development of sales/service performance goals.

Responsibilities Include

• Observe sales acumen of associates and provide coaching options to ensure the member is receiving premiere service and product delivery.
• Motivates and encourages retail member associates and management to ensure sales goals are clearly communicated and met.
• Transform staff from order taking/sales to becoming trusted advisors.
• Provide appropriate feedback for staff development and appraisal.
• Display sales focus with the ability to analyze and identify member needs, promote and cross sell the credit union's products and services effectively, while ultimately achieving an acceptable level of production based on goals determined by the strategic planning process.
• Develop cross-sale methodology to increase share of members' financial services relationship, to include strategy for deepening relationships.
• Collaborate with the Training department to define the appropriate training methods and curriculums.
• Establish budget, revenue, expense and capital expenditure projections annually.
• Remain current on changes within the legal, regulatory, economic, competitive and technology environments that may affect the sales functions of the credit union.
• Educate associates on identifying, monitoring and capturing member information for current and future product and service needs through the use of the Customer Relationship Management system (CRM - Data Verity).
• Develop the incentive structure to drive strategic goal attainment.
• Develop and evaluate effective reporting metrics and analytics that drive productivity.
• Communicate the credit union vision, mission and values to staff.
• Coordinate sales efforts with Marketing and Business Development initiatives.
• Create, calculate and present quarterly sales awards at staff recognition meetings.
• Maximize brand awareness in community and at Workplace Partner (WPP) sites.
• Support revenue generating business partners.
• Ensure premiere Net Promoter Score.
• Analyze trends and gaps in sales production.

Qualifications

• Three to five years of experience in contract analysis, vendor management, procurement, or related work, preferable within a credit union, bank, or other financial institution.
• Three years to five years of similar or related experience.
• Minimum of 5 years of retail branch management experience.
• 10 years - A combination of higher education/certificates and work experience will be considered.
• Proven track record of success in the sale of retail products and use of sales/member education tools in a retail environment.
• Ability to travel to various locations (All retail branches) and Saturday hours (When needed) are required.
• Advanced working knowledge of CRM system (DataVerity)
• Proficiency in report writing and written communication skills.
• Ability to function professionally on many different levels

Our commitment to your success is enhanced by our competitive salary commensurate with experience and an extensive benefits package including paid time off, health benefits, 401(k) with a generous company match, and future growth opportunities within the company. We work to maintain the best possible professional and environmentally friendly atmosphere for our employees.

EOE M/F/D/V