Assistant Vice President of North America Sales

WHOOP; Boston (MA); On-site; USD 200,000 - 350,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave

Stock options

WHOOP membership

Health benefits

Wellness stipend

Boston rooftop office

Job summary

WHOOP, a premium wearable company, is seeking an AVP, Sales — North America to accelerate growth across the United States and Canada. You will set the commercial vision, build the distribution network, and lead cross‑functional teams to win in retail, wholesale, and strategic partnerships.

The role requires a proven leader who can scale a high‑performing organization, forge executive relationships, and execute initiatives that drive revenue, memberships, and brand strength across channels.

Qualifications

• 15+ years of sales leadership in consumer tech or premium wearables.
• Experience scaling distribution across national retail and e‑commerce.
• Proven track record of revenue growth in North America.

Responsibilities

• Lead North America commercial plan across retail, wholesale, and third‑party channels.
• Build and manage relationships with C‑suite partners and key accounts.
• Deliver sales targets, forecasts, and performance KPIs.

Skills

Strategic sales leadership

Executive relationship building

Channel development

Negotiation & deal making

Data-driven decision making

Cross-functional collaboration

People leadership

Forecasting & budgeting

Education

MBA or equivalent business degree

Tools

Salesforce CRM

Job description

• As WHOOP continues to scale, North America remains our largest and most strategically important commercial market. The AVP, Sales — North America will be responsible for accelerating growth, expanding distribution, strengthening strategic partnerships, and building the commercial organization required to take WHOOP to the next level
• The AVP, Sales — North America is responsible for leading the sales and distribution strategy for WHOOP across the United States and Canada
• This leader will own the North American commercial plan across retail, wholesale, strategic accounts, and other third‑party channels, with a clear focus on driving profitable revenue growth and membership acquisition
• The role requires a leader who can operate at both the strategic and tactical level: setting the commercial vision, developing executive relationships with our most important partners, negotiating major opportunities, and ensuring outstanding execution in stores and across channels
• The successful candidate will be a builder; someone who can scale a high‑performing organization, create new growth engines, and continuously raise the standard for commercial execution
• North America Commercial Strategy
• Develop and execute the North America sales strategy and annual operating plan for WHOOP
• Own regional sales targets, forecasts, channel strategy, and commercial performance
• Identify and prioritize the largest opportunities to increase distribution, market share, and membership acquisition
• Balance near‑term revenue delivery with long‑term category development and brand building
• Partner with the WHOOP leadership team to shape the broader WHOOP commercial strategy
• Retail & Distribution
• Lead the strategy to expand the WHOOP presence across national, regional, specialty, sporting goods, electronics, and other relevant retail channels
• Build a distribution network that makes WHOOP increasingly accessible to mainstream consumers while protecting its premium positioning
• Develop channel strategies that maximize productivity rather than simply maximizing doors
• Establish standards for merchandising, retail execution, product demonstration, inventory availability, and member acquisition
• Identify opportunities to create new retail experiences and points of presence
• Continuously evaluate distribution gaps relative to competitors
• Strategic Accounts
• Build and maintain C‑suite and senior executive relationships with the most important WHOOP retail and strategic partners
• Lead negotiations for major commercial agreements, launches, exclusives, promotions, and strategic partnerships
• Establish joint business plans with key accounts and hold partners accountable for agreed growth objectives
• Develop relationships that go beyond transactional selling to create long‑term strategic value for both WHOOP and its partners
• Represent WHOOP externally with major customers, partners, and industry stakeholders
• Sales Performance & Commercial Excellence
• Deliver the North American sales target
• Be accountable for sell‑in, sell‑through, inventory productivity, revenue, and membership acquisition
• Establish rigorous sales forecasting, pipeline management, and performance‑management processes
• Develop channel‑level economics and ensure commercial decisions are grounded in contribution margin and lifetime value
• Establish clear targets and KPIs for the sales organization and individual account teams
• Identify and address performance gaps quickly
• Build a culture of data‑driven decision making and operational excellence
• Go‑to‑Market & Launch Excellence
• Partner with Marketing, Product, Operations, and Finance to deliver major product and membership launches
• Develop channel‑specific launch strategies that maximize awareness, distribution, availability, and conversion
• Ensure sales organizations and retail partners are fully prepared for launches
• Establish best practices for retail training, merchandising, demos, sampling, and consumer education
• Ensure WHOOP maintains a consistent and premium brand experience across all channels
• Team Leadership
• Build and lead a high‑performing North American sales organization
• Define the appropriate organizational structure across key accounts, retail, channel development, sales operations, and strategic partnerships
• Recruit, develop, and retain exceptional commercial talent
• Establish a culture of high standards, accountability, urgency, and collaboration
• Ensure the organization remains highly connected to global WHOOP commercial and functional teams
• Cross‑Functional Leadership
• Partner closely with Marketing, Growth, Finance, Operations, Supply Chain, Product, Membership, and Customer Experience
• Create a single North American commercial plan across functions
• Ensure sales priorities are aligned with company‑wide strategic objectives
• Bring market, consumer, competitive, and retailer insights into global decision‑making
• Act as the voice of the North American customer and retail ecosystem within WHOOP

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop‑free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full‑time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

• Demonstrated success negotiating and managing relationships with major US retailers.
• 15+ years of experience in sales, commercial leadership, or general management within consumer technology, consumer electronics, wearables, fitness, health technology, or another relevant premium consumer category.
• Proven track record of delivering significant revenue growth in North America.
• Exceptional communication, negotiation, and influencing skills.
• 8+ years leading large‑scale sales or commercial organizations.
• Strong financial acumen and experience managing forecasts, budgets, and commercial economics.
• Strong understanding of both physical retail and e-commerce.
• Deep experience with national retail, specialty retail, wholesale, and/or omnichannel businesses.
• Experience building and scaling high‑performing sales organizations.
• Demonstrated ability to operate effectively with C‑suite executives, both internally and externally.
• Willingness to travel regularly.
• Experience scaling a premium consumer technology or connected‑device brand.
• Experience with subscription, membership, or recurring revenue businesses.
• Experience taking a consumer technology product from enthusiast adoption toward mainstream adoption.
• Passion for health, fitness, human performance, and technology.
• Experience working across both DTC and third‑party channels.
• Experience in a high‑growth, entrepreneurial environment.
• Strong commitment to embracing and leveraging AI tools in day‑to‑day tasks, ensuring AI‑assisted work aligns with the same high‑quality standards as personal contributions.