Assistant Vice President of Marketing

Talent Edge Recruiting; Tulsa (OK); On-site; USD 120,000 - 210,000; Full time

Job summary

Our client, a growing life insurance organization operating across domestic and international markets, seeks an Assistant Vice President of Marketing to partner with executive leadership and drive distribution, growth, and policyholder engagement.

You will develop strategic initiatives, analyze performance, build dashboards, and lead cross-functional teams across underwriting, product, operations, and compliance to launch new products and improve shareholder communications.

Qualifications

• 7–10 years in life insurance operations, marketing, or leadership roles.
• Strong understanding of life insurance products, policy administration, underwriting, and compliance.
• Experience with independent agents, advisors, or agency distribution networks.
• Ability to build executive-level reporting and dashboards.
• Experience with product development, launches, and marketing initiatives.
• Excellent written and verbal communication, including shareholder communications.
• Collaborative across operations, compliance, legal, finance, underwriting, and customer service.
• Bachelor's degree; advanced degree preferred.
• Willingness to grow into broader executive leadership.

Responsibilities

• Serve as a strategic partner to executive leadership on distribution, growth, policyholders, agents, and shareholders.
• Analyze marketing initiatives, performance metrics, and operational results with recommendations.
• Develop dashboards tracking KPIs such as production, persistency, placement rates, and claims trends.
• Build and sustain relationships with independent agents, field leaders, and distribution partners.
• Support agent engagement, retention, and communication strategies.
• Collaborate with underwriting, actuarial, product, operations, and compliance on new product launches.
• Assist with marketing campaigns, product positioning, and go-to-market strategies for life insurance.
• Coordinate with customer service to enhance policyholder communications and retention.
• Draft shareholder communications and manage investor inquiries.

Skills

Leadership presence

Strategic thinking

Executive communication

Cross-functional collaboration

Operational discipline

Education

Bachelor's degree in Business Administration, Finance, Insurance, Marketing or related field

Advanced degree preferred

Tools

Microsoft Office Suite

Policy administration systems

Reinsurance platforms (plus)

Job description

Our client is a growing life insurance organization operating across multiple domestic and international markets with a strong focus on innovation, distribution growth, and long-term shareholder value. The company has expanded significantly since its founding and now serves thousands of policyholders, shareholders, agents, and financial professionals across numerous states and international territories. Operating with an entrepreneurial and highly collaborative culture, the organization maintains a lean leadership team where employees have direct visibility into business operations and the opportunity to influence strategic decisions. This role offers a unique opportunity to join a mission-driven organization where leaders wear multiple hats, contribute across departments, and play a meaningful role in shaping the future growth of the business.

About the Role

Assistant Vice President of Marketing: Opportunity serving as a strategic partner and right-hand resource to executive leadership, supporting initiatives that impact distribution, growth, policyholders, agents, and shareholders.

Responsibilities

• Serve as a strategic partner and right-hand resource to executive leadership, supporting initiatives that impact distribution, growth, policyholders, agents, and shareholders
• Analyze marketing initiatives, business performance metrics, and operational results while providing recommendations to leadership
• Develop reporting and dashboards to track key performance indicators, including production, persistency, placement rates, claims trends, and growth initiatives
• Build and maintain relationships with independent agents, field leaders, advisory councils, financial professionals, and distribution partners.
• Support agent engagement, retention, communication strategies, and distribution growth initiatives.
• Collaborate with underwriting, actuarial, product development, operations, and compliance teams to support new product research, development, and launch activities.
• Assist with marketing campaigns, product positioning, and go-to-market strategies for life insurance products and related business lines.
• Partner with customer service teams to enhance policyholder communication, retention, and overall customer experience.
• Review claims communications and complaint trends while identifying opportunities for operational and service improvements.
• Draft shareholder communications, presentations, reports, and other materials for a large shareholder base.
• Handle investor inquiries and assist with shareholder relations initiatives.
• Coordinate projects across multiple departments to ensure objectives remain on track and aligned with regulatory and business requirements.
• Contribute to process improvements, workflow enhancements, and digital transformation initiatives throughout the organization.
• Participate in strategic planning efforts supporting both domestic and international business growth.

Qualifications

• Minimum of 7-10 years of experience within the life insurance industry, including operations, administration, marketing, distribution, or executive leadership support functions.
• Strong understanding of life insurance products, policy administration, underwriting processes, compliance requirements, and distribution channels.
• Experience working with independent agents, financial advisors, broker-dealers, field leaders, or agency distribution networks.
• Proven ability to analyze business performance metrics and develop executive-level reporting and recommendations.
• Experience supporting product development, product launches, marketing initiatives, and growth strategies.
• Strong project management skills with the ability to manage multiple priorities across diverse functional areas.
• Exceptional written and verbal communication skills, including experience creating presentations, shareholder communications, and executive correspondence.
• Ability to work effectively across operations, compliance, legal, finance, underwriting, and customer service teams.
• Proficiency with Microsoft Office Suite and familiarity with policy administration systems; experience with reinsurance platforms is a plus.
• Bachelor's degree in Business Administration, Finance, Insurance, Marketing, or a related field required; advanced degree preferred.
• Strong leadership presence, strategic thinking ability, and operational discipline.
• Comfortable operating in a fast-paced, entrepreneurial environment where adaptability and initiative are essential.
• Experience with international insurance operations, annuity products, reinsurance, or Latin American markets is considered a strong advantage.
• Demonstrated desire to grow into broader executive leadership responsibilities within a high-growth organization.

Required Skills

• Strong understanding of life insurance products, policy administration, underwriting processes, compliance requirements, and distribution channels.
• Proven ability to analyze business performance metrics and develop executive-level reporting and recommendations.
• Strong project management skills with the ability to manage multiple priorities across diverse functional areas.
• Exceptional written and verbal communication skills, including experience creating presentations, shareholder communications, and executive correspondence.
• Ability to work effectively across operations, compliance, legal, finance, underwriting, and customer service teams.
• Proficiency with Microsoft Office Suite and familiarity with policy administration systems.
• Strong leadership presence, strategic thinking ability, and operational discipline.
• Comfortable operating in a fast-paced, entrepreneurial environment where adaptability and initiative are essential.

Preferred Skills

• Experience with reinsurance platforms is a plus.
• Experience with international insurance operations, annuity products, reinsurance, or Latin American markets is considered a strong advantage.
• Demonstrated desire to grow into broader executive leadership responsibilities within a high-growth organization.