Assistant Vice President, Global Marketing – skinbetter science DMI

L'Oréal; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

L’Oréal, Skin Better Science division, is seeking an AVP of Global Marketing to lead expansion, product launches and brand internationalization. Based in El Segundo or NYC, you will manage end-to-end development and mentor junior marketers in a fast-paced beauty environment.

You will partner with R&D, packaging and insights to build long-term innovation plans, oversee market research and activations, and ensure content meets Brand DNA across omnichannel campaigns.

Qualifications

• 8-11 years of related business experience.
• 4+ years prior experience in Global Marketing and Product Development in consumer-packaged goods or beauty.
• 3+ years successfully managing junior talent
• Skincare experience is necessary.
• Experience working in a fast-paced and agile environment.
• Experience working collaboratively with Labs on new products or renovations.
• Experience successfully launching and managing a new product or

Responsibilities

• Manage New Product Development
• Oversee product development process including formula approvals and packaging
• Oversee end-to-end claims process including clinical testing
• Ensure feasibility and profitability through cost of goods management
• Create vision for packaging and oversee artwork process
• Guide junior talent through product lifecycle and GTM strategies
• Foster environment for junior marketers to propose disruptive ideas
• Empower teams to lead cross-functional initiatives with R&D, Packaging, Insights, and Global Markets
• Elevate global product positioning, storytelling and omnichannel marketing execution
• Oversee market/consumer/physician research and analysis for brand challenges, risks and opportunities
• Work with Global Consumer Research to analyze global category research
• Brief and create integrated consumer launch plans (assets, displays, social, PDP, videos)
• Brief and create medical activation plans (conferences, Ad Board, visuals)
• Ensure content meets Brand DNA
• Support management meeting agendas for international meetings
• Develop materials and ensure quality of presentations
• Present effectively to senior management

Skills

Global Marketing

Product Development

Team Leadership

Skincare

Job description

Reports to: VP, Global Marketing

Location: El Segundo, CA or Hudson Yards, NY

Divisional Overview

At Loreal Dermatological Beauty (LDB), we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life.

Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and newly acquired Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises.

We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world.

We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect, and authenticity. Our teams work in a dynamic, supportive environment and on meaningful projects that are changing the future of medical beauty.

If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet, please join us!

Skin Better Science

In 2016, skinbetter science® set out to create a new paradigm in skincare, not only for patients, but for the physicians, nurses, aestheticians and surgeons who help patients achieve beautiful skin.

Our award-winning products are backed by a diverse team with decades of experience in clinical research and development (in powerhouse products like Restylane® and Dysport®) and furthered by a continued commitment to the study of skincare science and the introduction of new technologies.

In 2022 L’Oréal acquired Skin Better Science where it joined the dynamic LDB Division.

Who We Are Looking For

Skin Better Science is looking to enrich our Global Marketing Team by recruiting an AVP of Global Marketing. The AVP of Global Marketing will play a key role in Skin Better Science’s global expansion, product launches, and brand internationalization. We are looking for a candidate with a strong DMI (global marketing) background, and experience managing and launching products and managing and developing junior DMI talent. The ideal candidate will also be driven, comfortable working in a fast-paced environment, and possess skincare development experience.

Job Description

Manage New Product Development

• Responsible for end-to-end project launch (insights, concept, formula direction/approval, packaging design, artwork, claims, CSAR, launch strategy) and partnership with China teams to ensure a comprehensive and on-time 360 launch
• Using consumer and scientific insights, trends, and product knowledge, build 3-year product innovation plan for China that addresses business needs and meets Brand DNA. Partner with Labs and Industrial Development team to ensure product feasibility and appropriate development timelines.

Oversee concept development: incorporation of consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.

• Oversee product development process, including formula approvals, for both new products and existing product reformulations.
• Oversee the end-to-end claims process, including clinical testing and medical studies.
• Ensure the overall feasibility and profitability of projects through cost of goods management.
• Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.

Manage Junior Talent

• Guide junior talent through the complete product lifecycle, from translating consumer insights and trend analysis into breakthrough product concepts to executing global go-to-market strategies.
• Foster an environment that encourages junior marketers to propose disruptive product ideas, experiment with novel formulations or packaging concepts, and challenge traditional approaches.
• Empower team members to lead cross-functional initiatives, building strong partnerships with R&D, Packaging, Consumer Insights, and Global Markets to bring innovative products to life.
• Elevate the team's expertise in global product positioning, storytelling, and omnichannel marketing execution to ensure junior talent masters both the creative and strategic sides of product innovation.

Market Research

• Oversee market / consumer / physician research and analyses to provide insights on brand challenges, risks, and opportunities.
• Work with Global Consumer Research to analyze global category research and develop action plans brand.

Manage Global Marketing Activations

Work with cross-functional partners and agencies to:

• Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos, and more.
• Brief and create medical activation plans including medical conference activations, Ad Board presentations, core visual aids, and more.
• Ensure content meets the Brand DNA.

Strategic Meeting Management

• Support management meeting agendas for international meetings.
• Develop materials and ensure quality of those presented.
• Effectively present to senior management.

Job Requirements

• 8-11 years of related business experience.
• 4+ years prior experience in Global Marketing and Product Development in consumer-packaged goods or beauty.
• 3+ years successfully managing junior talent
• Skincare experience is necessary.
• Experience working in a fast-paced and agile environment.
• Experience working collaboratively with Labs on new products or renovations.
• Experience successfully launching and managing a new product or