Art Director

L'Oréal; New York (NY); Hybrid; USD 139,000 - 201,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, dental, vision insurance

401(k) and pension plan

VIP access to internal shop for disc.

Monthly mobile allowance

Learning and development programs

Mentorship programs

Employee resource groups

Wellness programs

Job summary

L'Oréal in New York is seeking an Art Director to own and evolve the brand’s visual identity across campaigns, content, product launches and evergreen initiatives. The role translates strategy and audience insights into distinctive creative concepts and leads execution across channels.

In partnership with senior leadership, you will ensure creative work is grounded, culturally relevant, and of high quality as the brand grows.

Qualifications

• 7+ years in art direction or visual design in beauty, fashion, or visually driven consumer categories.
• Strong portfolio showing concept development, brand stewardship and polished work across campaigns.
• Ability to translate briefs, brand strategy and audience insights into distinctive concepts for channels.
• Experience directing photo and video shoots from concept through final delivery.
• Strong command of composition, typography, color, image-making, layout and visual hierarchy.
• Ability to present creative rationale, give actionable feedback and mentor juniors.
• Strong organization and communication skills for managing multiple projects.
• Familiarity with AI tools to support ideation and development.

Responsibilities

• Own and evolve the brand’s visual identity across campaigns, content, product launches and evergreen channels.
• Translate brand strategy and product stories into clear, compelling visual narratives.
• Maintain brand standards and visual consistency across platforms and deliverables.
• Lead on-set art direction and oversee production timelines.
• Collaborate with photographers, stylists, producers, editors and retouchers.
• Extend creative concepts across digital, social, paid media, e-commerce, merchandising, retail and print.
• Adapt creative to platform-specific formats and audience needs.
• Stay informed about trends across beauty, fashion, content and culture to inform strategy.

Skills

Art direction

Visual design

Brand stewardship

Creative concept development

Leadership

Mentoring juniors

Cross-functional collaboration

Adaptable to briefs

Education

Bachelor's degree in design/related field

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Job description

The Art Director owns and evolves the brand’s visual identity, translating brand strategy and audience insights into distinctive creative concepts. This hybrid role in New York supports campaign and content execution across multiple channels, including product launches and evergreen initiatives.

Role Mission

The Art Director owns and evolves the brand’s visual identity across campaigns, content, product launches and evergreen initiatives. The role translates brand strategy, product stories and audience insights into distinctive creative concepts and leads their execution across channels. In partnership with the AVP Creative Director, Marketing, Product and external collaborators, the Art Director ensures creative work is strategically grounded, culturally relevant and consistently well crafted as the brand grows.

Responsibilities

• Own and evolve the brand’s visual identity across campaigns, content, product launches and evergreen channels.
• Translate brand strategy and product stories into clear, compelling visual narratives.
• Maintain brand standards and visual consistency across platforms and deliverables.
• Set a high standard for craft, composition, typography, color and image-making.
• Develop original concepts and visual territories from brief through execution.
• Extend creative concepts across digital, social, paid media, e-commerce, merchandising, retail and print.
• Design and oversee campaign assets, including social and e-commerce materials, media and e-commerce guides, storyboards, creative frameworks, and retail and merchandising materials.
• Adapt creative to platform-specific formats, performance goals and audience needs.
• Apply sound creative judgment, refining concepts or escalating challenges when appropriate.
• Develop creative direction for photo and video shoots, including casting, styling, set design and shot lists.
• Lead on-set art direction, resolve issues in real time and make timely creative decisions.
• Partner with photographers, stylists, producers, editors and retouchers to deliver high-quality assets.
• Oversee production and post-production timelines, reviewing work for accuracy, consistency and detail through final delivery.
• Identify and address post-production issues before final delivery.
• Take ownership of creative execution from kickoff through final delivery.
• Ask thoughtful questions to clarify project objectives, scope and business needs.
• Manage multiple projects and launches in a fast-paced, high-output environment while protecting creative quality.
• Communicate proactively and professionally with project teams and cross-functional partners.
• Present creative work clearly, explaining the vision and strategic rationale behind decisions.
• Provide direction, feedback and mentorship to junior creatives, as applicable.
• Collaborate with cross-functional and leadership teams.
• Partner with in-house copy and video teams to develop integrated, multi-channel campaigns.
• Manage and direct freelancers, photographers, stylists and production partners as needed.
• Stay informed about trends across beauty, fashion, content and culture, incorporating relevant cultural insights into creative strategy and execution.
• Use appropriate creative tools, including AI-enabled tools, to support ideation, visualization and creative development.

Requirements

• 7+ years in art direction or visual design, ideally in beauty, fashion, lifestyle or another visually driven consumer category.
• Strong portfolio demonstrating concept development, visual storytelling, brand stewardship and polished work across campaigns, social, digital, e-commerce, retail and print.
• Ability to translate briefs, brand strategy, product stories and audience insights into distinctive creative concepts and channel-specific work.
• Experience directing photo and video shoots from concept through final delivery, including casting, styling, set design, on-set decisions and post-production review.
• Strong command of composition, typography, color, image-making, layout and visual hierarchy.
• Ability to present creative rationale, give actionable feedback, mentor junior creatives and work effectively with cross-functional teams and external partners.
• Strong organization and communication skills, with the ability to manage multiple projects, timelines and stakeholders.
• Confidence in making decisions, refining concepts, resolving production challenges and escalating issues when needed.
• Interest in beauty, fashion, content and culture, with the ability to apply relevant insights to creative work.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign; experience with presentation and collaboration tools; and familiarity with AI tools that support ideation, visualization and creative development.

Technologies

• Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign

Location & Work Style

• New York, NY (hybrid)
• 10 Hudson Yards, New York, NY 10001
• Reports to: AVP, Creative Director
• Department: Professional Products Division

Compensation

Salary Range: USD 138,500 - 200,800 per year. Actual compensation will depend on job-related factors, which may include geographic location, work experience, education and skill level.

Benefits

• Medical, dental, vision, 401(k) and pension plan.
• Hybrid Work Policy: Up to two days per week working from home for eligible roles, subject to manager approval.
• Flexible Time Off: Paid company holidays, paid vacation, the Vacation Buy Program, volunteer time and Summer Fridays.
• Company Perks: VIP access to L'Oréal's internal shop for discounted products and a monthly mobile allowance.
• Learning and Development: E-learning, Lunch & Learn sessions, mentorship programs and more.
• Employee Resource Groups: Think tanks and innovation squads.
• Wellness: Access to mental health and wellness programs.

About the Team

The Digital team offers the opportunity to be at the center of the company’s digital transformation. The team focuses on being pioneers in the new beauty tech world and aims to create better relationships with consumers by incorporating digital into everything the company does.

Commitment to Inclusion

• If you are excited about the role but your experience does not align perfectly with every qualification listed, you are encouraged to apply.
• L'Oréal is an Equal Opportunity Employer and fosters a diverse environment.

Reasonable Accommodation Contact

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, contact [e-mail]. You may request an accommodation at any time.