Assistant To Director-Fixed Term

MSU - Michigan State University; East Lansing (MI); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading educational institution seeks an Assistant Director of Marketing and Fan Engagement in East Lansing, Michigan. Responsibilities include developing marketing plans, enhancing game-day experiences, and managing ticket sales for various sports. Candidates should possess a bachelor's degree and at least three years of experience in event planning. This role requires effective communication and marketing skills, as well as the ability to work during evenings and weekends.

Qualifications

• Three years of related and progressively more responsible work experience in event planning and directing.
• Ability to work nights and weekends as needed for sporting events.

Responsibilities

• Assist in developing and implementing 50/50 raffle operations at events.
• Lead the preparation and evaluation of marketing plans for assigned sports.
• Manage game presentation timelines, scripts, and promotions.
• Provide marketing support to maximize ticket sales and attendance.
• Enhance customer service and game-day experience for fans.

Skills

Knowledge of principles and methods for promoting and marketing events

Interpersonal skills

Strong written communication

Strong oral communication

Effective use of social media

Education

Bachelors in a related field

Job description

Working/Functional Title

Assistant Director of Marketing and Fan Engagement

Position Summary

Responsibilities will include, but are not limited to:

• 50/50 Raffle – Assist in developing and implementing 50/50 raffle operation at football, men’s basketball, women’s basketball, hockey and other events to be determined. Participate in the acquisition, storage, use and maintenance of equipment specifically designed to conduct the 50/50 raffles. Ensure compliance with all applicable regulations. Identify, select, train, supervise and compensate Gameday Staff Lead and volunteer groups that assist with 50/50 raffles.
• Marketing Plans – Lead the preparation, implementation, and evaluation of marketing plans for Men’s Soccer, Women’s Basketball and Baseball, as well as support for Volleyball. Emphasis will be placed on attendance, game presentation and fan engagement.
• Game Presentation – Lead in game presentation for assigned sports to include timelines, scripts and promotions. Gameday activation support is expected by all team members for Football and Men’s basketball gamedays as needed.
• Ticket Sales & Attendance - Provide effective marketing support and strategies geared to maximize ticket sales, including season, mini-plans, single game, post-season and special events.
  • These efforts will be implemented to meet or exceed annual season and individual game ticket sales goals and attendance at these events.
• Customer Service & Enhanced Fan Experience – Provide solutions to continuously improve customer service and enhanced game-day experience for fans.
• Mission Statement & Core Values – Support the Department of Intercollegiate Athletics mission statement and exemplify the core values that have been identified for all employees.
• Other duties as assigned.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.

Required Degree

Bachelors

Minimum Requirements

Knowledge equivalent to that which normally would be acquired by completing a bachelor's degree in a related field; three years of related and progressively more responsible or expansive work experience in the planning and directing events; ability to work nights and weekends as needed for sporting events.

Desired Qualifications

Knowledge of principles and methods for promoting and marketing events; interpersonal skills including strong skills in written, oral, and electronic communication and effective use of social media.

Required Application Materials

• Resume
• Cover Letter

Website

www.msuspartans.com

MSU Statement

Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.