Assistant Store Manager - prAna

Columbia Sportswear Company; Burlingame (CA); On-site; USD 52,000 - 75,000; Full time

Job summary

prAna in Burlingame, CA is seeking an energetic Assistant Store Manager to help lead our retail team and bring our brand vision to life.

You will partner with the Store Manager to deliver exceptional customer experiences, drive sales, and foster an inclusive, active store culture. This role requires flexibility and a passion for outdoor-inspired lifestyles.

Ideal candidates have 2–3 years of retail leadership, strong communication, coaching, and comfort with POS systems and inventory tools.

Qualifications

• 2–3 years of retail leadership experience, including supervision and mentoring.
• Strong customer service mindset with ability to drive sales and brand standards.
• Excellent communication and problem-solving skills; able to coach and develop others.

Responsibilities

• Support recruiting, hiring, training, and developing a diverse team.
• Lead daily store operations including scheduling, payroll support, reporting, and inventory.
• Provide coaching and real-time feedback to strengthen team performance.
• Take the lead when the Store Manager is away; uphold visual merchandising standards.

Skills

Retail leadership

Customer service

Coaching

Operations management

Communication

Adaptability

Tools

POS systems

Inventory software

Performance tools

Job description

New Store Opening – October 2026

prAna – Burlingame, CA 1223 Burlingame Avenue, 94010

About the Role

prAna is looking for an energetic, people-focused Assistant Store Manager to help lead our retail team and bring our brand vision to life. In this role, you’ll partner closely with the Store Manager to deliver exceptional customer experiences, drive sales, and foster a positive, inclusive store environment.

What You’ll Do

• Support recruiting, hiring, training, and developing a high-performing, diverse team
• Lead daily store operations including scheduling, payroll support, reporting, and inventory
• Provide clear coaching and real-time feedback to strengthen team performance
• Take the lead when the Store Manager is away
• Ensure strong visual merchandising and uphold prAna brand standards
• Foster community engagement and represent prAna at select off‑site events
• Maintain a safe, welcoming environment for customers and teammates

What We’re Looking For

• 2–3 years of retail leadership experience (visual merchandising a plus)
• Passion for customer service, sales, and outdoor‑inspired lifestyles
• Strong communication, coaching, and problem‑solving skills
• Comfort with retail technology, POS systems, and performance tools
• Ability to adapt in a fast‑paced environment and manage multiple priorities
• Flexible availability, including evenings, weekends, holidays, and occasional travel

Job Conditions

Frequently in a more active environment (e.g., it requires the ability to constantly move about and may involve adjusting or moving items weighing up to 40lbs.), may frequently use specialized equipment, may have exposure to dust and noise. Occasionally it requires the ability to work in place. Ability to communicate with others. Availability to work a flexible retail schedule, which may change seasonally and in response to location‑specific business trends or forecasts.

• *Reasonable accommodation may be made to ensure qualified individuals with disabilities are able to perform essential job functions

Our Commitment to Inclusion

At prAna, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. prAna believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All employment is based on qualifications, merit, and business need.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

Employment Rights

For more information about your rights, see EEOC: Know Your Rights.