Assistant Store Manager, HOKA

Deckers Brands; Williamsburg (VA); On-site; USD 60,000 - 70,000; Full time

Job summary

Deckers Brands is seeking an Assistant Store Manager for our HOKA location in the United States. You’ll partner with the Store Manager to drive business results and model the brand values for your team.

You will own day-to-day operations, lead training, scheduling, visual merchandising, and store security while ensuring exceptional customer experiences and brand education. This role requires 2–4 years of retail leadership experience and strong communication skills.

Qualifications

• Two (2) to four (4) years minimum retail store management experience preferred.
• Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
• Excellent organisational skills and ability to coordinate people, resources and services in order to address business goals and needs.
• Fantastic problem‑solving skills and ability to work through challenges.
• Ability to prioritise and multi‑task in a fast‑paced environment.

Responsibilities

• Drive and achieve key store goals including sales, conversion, NPS, and customer capture.
• Set targets and motivate team members to achieve goals within each shift.
• Ensure operational excellence in all aspects of the business and prioritise programmes that enhance the customer journey.
• Oversee day-to-day store operations: training, visual merchandising, opening/closing, asset security, labour scheduling, inventory and cash controls, and manager on duty when the store manager is absent.
• Assist in recruiting, hiring and training team members to drive brand awareness and education plus provide excellent service.
• Maintain an optimistic and energetic attitude and invite customers into the Deckers Brands community through service.

Skills

Retail store management

Communication skills

Organizational skills

Problem-solving

Prioritise and multi-task

Job description

About HOKA

At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products, and we want to share it with as many people as possible. Whether you’re a pro runner, first‑miler, mountain roamer, or neighbourhood walker, HOKA is here to empower you to take flight and find joy in movement. We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together.

SUMMARY

Our Assistant Store Managers are integral to the success of the HOKA Brand. As an Assistant Store Manager, you partner closely with the Store Manager to drive business results. You regularly share the HOKA Brand values, vision and mission with your team members.

DESCRIPTION

As the Assistant Store Manager, you drive and own key store goals including sales, conversion, NPS, and customer capture. You set targets and motivate team members to achieve goals within each shift. You ensure operational excellence in all aspects of the business and prioritise programmes that enhance the customer journey.

You take responsibility for the day-to-day operations of the store, which includes training, visual merchandising, opening and closing the store, securing all assets, planning and preparing the labour schedule, maintaining the store security system, managing inventory and cash controls, and serving as the Manager on Duty in the Store Manager’s absence.

You assist in the recruiting, hiring and training of team members who know how to drive Brand awareness and education while providing excellent service.

You maintain and model an optimistic and energetic attitude and invite all customers into the HOKA community through exceptional service.

CORE COMPETENCIES

• Drive and achieve key business KPIs such as sales, conversion, ATV, customer capture and NPS.
• Manage and track store KPIs while motivating and engaging team members to work together to achieve goals.
• Ensure the highest level of customer service possible and measure service via NPS.
• Assist in hiring, onboarding and training team members to ensure engaged and high‑performing teams.
• Set plans and targets and entrust team members appropriately.
• Support community by helping with in‑store events and local outreach.
• Assist in store administration and operations and ensure compliance with policies and procedures.
• Manage key controls including store labour, inventory and cash.
• Ensure the highest level of visual merchandising and standards and takes responsibility for execution of visual directives and guidelines.
• Assist in driving and executing key initiatives and retail programmes that enhance the customer journey.

KEY QUALIFICATIONS

• Two (2) to four (4) years minimum retail store management experience preferred.
• Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
• Excellent organisational skills and ability to coordinate people, resources and services in order to address business goals and needs.
• Fantastic problem‑solving skills and ability to work through challenges.
• Ability to prioritise and multi‑task in a fast‑paced environment.

ADDITIONAL REQUIREMENTS

• Flexibility of schedule and hours to meet the needs of the business.
• Flexibility to travel to meet the needs of the business.
• Valid State or Federal Identification.

As part of our Deckers Family, you belong to more than a lifestyle company. From our corporate offices to our multi‑branded retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality and are committed to helping them succeed.

We’re proud to offer a wide range of benefits to best recognise the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development.

Equal Employment Opportunity All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other factors prohibited by law.

$31.00 The salary posted reflects the target for new hire salaries for this role at this specific store location. Individual pay will be determined by location and additional factors, including job related skills, experience and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity ‑ opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive ‑ to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.