Assistant Store Manager - HOKA

Deckers Brands; Commerce (CA); On-site; USD 41,000 - 44,000; Full time

Benefits offered by this job

Discounts

Growth opportunities

Competitive pay

Global contests

Job summary

Deckers Brands' HOKA brand is seeking an Assistant Store Manager for the Commerce, CA area. You will partner with the Store Manager to drive sales, improve customer experience, and lead a high‑performing team across daily operations.

The role emphasizes training, visual merchandising, scheduling, inventory control, and exceptional service to build brand awareness and loyalty within the local community.

Qualifications

• Two to four years minimum retail store management experience preferred.
• Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
• Excellent organizational skills and ability to coordinate people, resources, and services in order to address business goals and needs.
• Fantastic problem-solving skills and ability to work through challenges.
• Ability to prioritize and multi-task in a fast-paced environment.

Responsibilities

• Drive store goals for sales, conversion, NPS, and customer capture.
• Set targets and motivate team to achieve goals per shift.
• Ensure operational excellence across the store and prioritize customer journey programs.
• Handle day-to-day operations: training, visual merchandising, opening/closing, security, labor scheduling, inventory, cash controls, and manager-on-duty.
• Assist in recruiting, hiring, and training team members.
• Maintain optimistic attitude and invite customers into HOKA community with exceptional service.

Skills

Retail store management

Communication

Organizational skills

Problem solving

Multitasking

Job description

About HOKA

At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products, and we want to share it with as many people as possible. Whether you’re a pro runner, first-miler, mountain roamer, or neighborhood walker, HOKA is here to empower you to take flight and find joy in movement. We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together.

SUMMARY

Our Assistant Store Managers are integral to the success of the HOKA Brand. As an Assistant Store Manager, you partner closely with the Store Manager to drive business results. You regularly share the HOKA Brand values, vision and mission with your team members.

DESCRIPTION

As the Assistant Store Manager, you drive and own key store goals including sales, conversion, NPS, and customer capture. You set targets and motivate team members to achieve goals within each shift. You ensure operational excellence in all aspects of the business and prioritize programs that enhance the customer journey. You take responsibility for the day-to-day operations of the store, which includes training, visual merchandising, opening and closing the store, securing all assets, planning and preparing the labor schedule, maintaining the store security system, managing inventory and cash controls, and serving as the Manager on Duty in the Store Manager’s absence. You assist in the recruiting, hiring, and training of team members who know how to drive Brand awareness and education while providing excellent service. You maintain and model an optimistic and energetic attitude and invite all customers into the HOKA community through exceptional service.

CORE COMPETENCIES

• Drive and achieve key business KPIs such as sales, conversion, ATV, customer capture, and NPS.
• Manage and track store KPIs while motivating and engaging team members to work together to achieve goals.
• Ensure the highest level of customer service possible and measure service via NPS.
• Assist in hiring, onboarding, and training team members to ensure engaged and high‑performing teams.
• Set plans and targets and entrust team members appropriately.
• Support community by helping with in‑store events and local outreach.
• Assist in store administration and operations and ensure compliance with policies and procedures.
• Manage key controls including store labor, inventory, and cash.
• Ensure the highest level of visual merchandising and standards and takes responsibility for execution of visual directives and guidelines.
• Assist in driving and executing key initiatives and retail programs that enhance the customer journey.

KEY QUALIFICATIONS

• Two (2) to four (4) years minimum retail store management experience preferred.
• Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.
• Excellent organizational skills and ability to coordinate people, resources, and services in order to address business goals and needs.
• Fantastic problem‑solving skills and ability to work through challenges.
• Ability to prioritize and multi‑task in a fast‑paced environment.

ADDITIONAL REQUIREMENTS

• Flexibility of schedule and hours to meet the needs of the business.
• Flexibility to travel to meet the needs of the business.
• Valid State or Federal Identification.
• We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission.
• You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development.

As part of our Deckers Family, you belong to more than a lifestyle company. From our corporate offices to our multi‑branded retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.

Salary & Pay

$30-$32 hourly The pay rate posted reflects the pay target for new hire salaries for this role in our HOKA Citadel Outlet location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

$30.00 The salary posted reflects the target for new hire salaries for this role at this specific store location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.