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About Our Company
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.
We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.
The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.
General Position Summary
At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts strive to foster the passion for sporting and fashion goods by meeting the needs of our customers while ensuring that all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.
Principle Duties and Responsibilities
People & Training
- Act as Manager on duty for any employee scheduling issues, customer complaints, etc. when Store Manager is not present.
- Manage store associates through thorough use of LIDS Training Programs, goal setting (for sales and tasks), and regular follow-up when Store Manager is not present.
- Administer the progressive steps of discipline including verbal and written warnings in the absence of the Store Manager.
- Engage team members by creating a fun and productive environment, helping them understand how their work supports company objectives and the success of the store and Lids overall.
- Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards (e.g., company dress code).
- Responsible for scheduling and staffing the store including calling in associates to work during unexpected peaks when the Store Manager is not present.
- Participate in LIDS Training Programs, adhere to set goals (for sales and tasks), and conduct regular follow-up.
- Assist in recruiting and training store personnel on proper store operations and procedures.
- Encourage store associates’ compliance with established company policies, procedures, and guidelines including safekeeping of inventory, funds, and property.
- Other duties as assigned.
Customer Experience
- Lead, execute, and assist in Selling 101 strategy to achieve KPIs, sales targets, and deliver exceptional customer service.
- Resolve customer feedback and address issues promptly, including escalations and urgent requests, to ensure customer satisfaction.
- Ensure every customer is offered the opportunity to participate in Lids’ membership programs or special offers when in-store.
- Adhere to visual guidelines including proper merchandising, signage, and store cleanliness.
- Maintain a professional appearance consistent with Company Dress Code Policy.
Additional Principal Duties And Responsibilities
Operations
- Execute operations-focused directives, promotions, and initiatives from Lids HQ.
- Follow Policies & Procedures Manual to maintain a safe work environment.
- Maintain store technology and equipment, conducting daily audits and facilitating repairs as needed.
- Manage store facilities, supplies, and services, including executing service requests and replenishing supplies.
- Manage cash accurately, including opening/closing tills, counterfeit protection, and bank drops.
- Prepare for inventory audits and support in performing them.
- Open and close the store following procedures outlined in the Operations P&P Manual.
Product & Inventory Management
- Protect company assets within policies.
- Assist in preparing store work schedules within wage control guidelines.
- Manage inventory including receiving, transferring, pricing, and counts.
- Organize the backroom efficiently.
- Implement layout and visual merchandising strategies, managing window activations, hardware flips, and seasonal changes.
- Maintain store appearance through daily VM and store actions.
- Adjust promotional signage during operating hours to align with sales strategies.
Job Required Knowledge & Skills
- High school diploma or equivalent plus one year of relevant experience.
- Ability to produce sales results and minimize loss.
- Strong interpersonal and verbal communication skills.
- Proficiency with computers and relevant software.
- Ability to lift up to 50 pounds, climb ladders, and work with hands overhead.
- Standing for up to 100% of work time.
- Ability to work independently.
Preferred Job Required Knowledge & Skills
Assistant store managers can earn up to 45% above local minimum wage based on experience. They are eligible for monthly sales bonuses and a 40% employee discount. Full-time employees may access benefits including PTO, health, dental, vision, and 401(k).
Education
See above for requirements.
Reports To
EEO Statement
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, national origin, and other protected characteristics by law. We provide reasonable accommodations for disabilities as required by law.
Notice to Applicants
We collect personal information for HR purposes including recruitment, background checks, and legal compliance. For accessibility assistance, contact onboardingsupport@lids.com.
Req ID: 22721
Location: 6322 - The Crossings Premium Outlets
Seniority level
Employment type
Job function
- Sales and Business Development
Industries