Assistant Store Manager

REEDS Jewelers; Newport News (VA); On-site; USD 56,000 - 76,000; Full time

Job summary

REEDS Jewelers in Newport News, VA seeks an Assistant Store Manager to lead alongside the Store Manager, driving sales excellence and delivering a premium customer experience. You will mentor the floor team, develop talent, and ensure operational standards across the store.

This role emphasizes leadership, client relationships, and strategic execution within a luxury jewelry environment. The ideal candidate will bring luxury retail experience, strong people skills, and a passion for jewelry,

Qualifications

• Experience in retail leadership within luxury, specialty, or jewelry is preferred.
• Passion for the Pandora and REEDS brand.
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays.
• High School Diploma/Equivalent
• Must be legally eligible to work in the U.S.
• Must be able to stand for extended periods and lift up to 30 lbs.

Responsibilities

• Partner with the Store Manager to exceed sales goals and KPIs.
• Be a sales leader and mentor on the floor, leading by example.
• Drive growth through product strategies and promotions.
• Foster client relationships through development efforts.
• Deliver exceptional customer service at every touchpoint.
• Support hiring and development of team members.
• Maintain store operations and standards.

Skills

Leadership

Customer service

Sales-driven

Mentoring

Education

High School Diploma/Equivalent

Tools

POS systems

Clienteling tools

Microsoft Office

Digital commerce platforms

Job description

At REEDS Jewelers, we bring together the timeless values with the energy and innovation of a modern luxury retailer. For nearly 80 years, we’ve built a legacy of trust, exceptional customer service, and curated fine jewelry- offering our clients an elevated experience both in-store and online. What sets REEDS apart is our unwavering commitment to people and progress. We stay true to our roots while constantly evolving, embracing new technology, premium brands, and forward-thinking practices to lead in the world of luxury retail. Here, you’ll find more than a job, you’ll find a career with purpose, growth, and lasting impact.

Patrick Henry Mall serves as the primary shopping destination for Newport News and the greater Peninsula region, with consistent traffic from locals, military families, and visitors. Newport News offers a blend of waterfront living, historic charm, and access to major employers in defense, shipbuilding, and healthcare. Retail professionals here benefit from a strong customer base and a diverse, growing community.

We’re looking for a results-driven, client-centric Assistant Store Manager to lead alongside the Store Manager in leading a high-performing team. This role is instrumental in driving sales, developing team talent, and ensuring operational excellence while bringing REEDS’ values to life on the sales floor. You’ll help create a culture of passion, integrity, and service where every customer feels valued.

What You'll Do

• Partner with the Store Manager to exceed sales goals and KPIs.
• Be a sales leader and mentor on the floor, leading by example.
• Drive growth through key product strategies and promotional execution.
• Foster new and repeat customer relationships through client development efforts.

Client Experience

• Deliver and coach exceptional customer service at every touchpoint.
• Ensure an elevated and personalized shopping experience.
• Actively support the team during peak traffic and high-stakes moments.
• Use feedback to refine store experience and service strategy.

Team Development

• Support hiring and retention of top-tier talent.
• Mentor team members and provide actionable coaching and recognition.
• Promote a culture of learning, teamwork, and performance.
• Help manage training, development, and performance tracking.

Operational Excellence

• Keep daily operations running smoothly and efficiently.
• Uphold company policies and ensure compliance.
• Monitor inventory, loss prevention, and store standards.
• Optimize processes and back-of-house organization.

Our Values

We live and lead through REEDS’ guiding principles:

• Integrity – Do what’s right, always.
• Performance Excellence – Drive results, embrace growth.
• Stewardship – Build trust with every action.
• Professionalism – Lead with confidence and consistency.
• Entrepreneurial Spirit – Think big, act boldly.
• Team Orientation – Collaborate and uplift others.
• Passion – Love what you do and have fun doing it.

Required Qualifications

• Experience in retail, preferably within luxury, specialty, or jewelry retail.
• Passion for the Pandora and REEDS brand
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays.
• High School Diploma/Equivalent
• Must be legally eligible to work in the U.S.
• Must be able to stand for extended periods as required and lift up to 30 lbs.

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA)
• Passion for jewelry, watches, and providing a luxury client experience