Assistant Store Manager

REEDS Jewelers; Brandon (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

REEDS Jewelers in Brandon, FL, seeks a results-driven Assistant Store Manager to back the Store Manager in leading a high-performing luxury sales team. This role shapes client experience, mentors staff, and drives daily operations with a commitment to REEDS' standards of service and quality.

The position focuses on client-centric leadership, team development, and achieving store KPIs in a premium retail environment. Flexibility for evenings and weekends is required.

Qualifications

• Minimum 3 years of experience in luxury, specialty, or jewelry retail.
• Proven record of driving sales while delivering exceptional service.
• Strong leadership with coaching and development ability.
• Proficient in POS systems, clienteling tools, MS Office, and online platforms.
• Availability for evenings, weekends, and holidays.
• High School Diploma or equivalent; legal work eligibility in the U.S.

Responsibilities

• Lead the sales floor to exceed store sales goals and KPIs.
• Engage clients, build relationships, and contribute to revenue.
• Drive growth via product category and promotional strategies.
• Support client development initiatives for new and loyal customers.
• Foster a high-performing, coachable team and culture.
• Ensure smooth daily operations and policy compliance.

Skills

Retail leadership

Luxury jewelry sales

Clienteling & service

Team coaching

POS systems

Microsoft Office

Flexibility

Education

High School Diploma/Equivalent

Tools

POS systems

Clienteling tools

Microsoft Office

Digital commerce platforms

Job description

At REEDS Jewelers, we believe every milestone deserves to be marked with elegance, and every moment honored with meaning. As one of the nation’s largest family-owned jewelers, we are proud to pair a rich legacy with a modern vision for the future of luxury retail.

Our luxury locations offer an exclusive opportunity to represent some of the world’s most prestigious names in fine jewelry and timepieces. Here, exceptional client service is an art form — one built on deep product knowledge, personal relationships, and a passion for excellence. You’ll be joining a high-performing team of top industry professionals, where talent, expertise, and a shared commitment to delivering an unparalleled client experience set us apart. At REEDS, you will collaborate with some of the best in the business, continually raising the standard for luxury service and building a career with limitless potential.

Brandon, FL, is a thriving suburb just east of Tampa, known for its strong community feel, great schools, and easy access to Gulf Coast beaches. The Brandon Town Center offers a vibrant retail environment, attracting high-end shoppers and providing an ideal setting for luxury sales professionals to thrive. With its mix of suburban charm and proximity to a major metro area, Brandon is a fantastic place to build both a career and a fulfilling lifestyle.

Overview

We are seeking a results-driven, client-centric Assistant Store Manager to support the Store Manager in leading a high-performing team. This individual will play a pivotal role in shaping the client experience, building a high-performing team, and championing REEDS’ commitment to quality and service.

The Assistant Store Manager serves as an inspiring leader on the sales floor, acting as a mentor and coach while ensuring a seamless client experience and the successful day-to-day operation of the store.

This leader must embody REEDS' core values:

• Integrity – We live ethically and honestly in every moment and interaction.
• Performance Excellence – We pursue success relentlessly and learn from every experience.
• Stewardship – We honor the trust placed in us by our associates, clients, and communities.
• Professionalism – We attract and grow exceptional talent through development and self-leadership.
• Entrepreneurial Spirit – We embrace imagination, creativity, and forward-thinking action.
• Team Orientation – We thrive through collaboration, shared goals, and mutual respect.
• Passion – Our love for what we do drives extraordinary customer experiences—and makes it fun.

Key Responsibilities

• Partner with the Store Manager to exceed store sales goals and KPIs through effective leadership and coaching.
• Demonstrate strong sales presence on the floor, fostering deep client relationships and personally contributing to revenue goals.
• Drive business growth by leveraging key product categories and promotional strategies.
• Support the execution of client development initiatives to cultivate both new and loyal REEDS customers.

Client Experience

• Uphold REEDS’ standard of exceptional service at every client touchpoint.
• Coach and inspire team members to create unforgettable, personalized shopping experiences.
• Be a consistent presence on the sales floor to support, troubleshoot, and celebrate team success.
• Use client feedback to improve service strategies and store experiences.

Team Development

• Help attract and retain top-tier talent that reflects the REEDS brand.
• Foster a positive, goal-oriented culture by mentoring team members and providing regular coaching and feedback.
• Champion ongoing development by encouraging participation in company training programs and performance initiatives.
• Partner in managing performance, recognition, and professional growth within the team.

Operational Excellence

• Ensure smooth, efficient daily operations and uphold all company policies and standards.
• Maintain an organized and effective back-of-house that supports store success.
• Identify opportunities for efficiency and process improvements across all operational functions.
• Support loss prevention, inventory control, and compliance efforts.

Required Qualifications

• Minimum 3 years of experience in retail, preferably within luxury, specialty, or jewelry retail.
• Proven track record of driving sales results while delivering exceptional customer experiences.
• Strong leadership presence with the ability to inspire, guide, and develop a team.
• Proficient in POS systems, clienteling tools, Microsoft Office, and digital commerce platforms.
• Availability to work a flexible schedule including evenings, weekends, and holidays.
• High School Diploma/Equivalent
• Must be legally eligible to work in the U.S.
• Must be able to sit or stand for extended periods as required

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA).
• Passion for jewelry, watches, and gemology.