Assistant Store Manager

Boden; Birmingham (AL); On-site; USD 46,000 - 66,000; Full time

Benefits offered by this job

401(k)

401(k) Matching

Employee Discount

Disability Insurance

Flexible Spending Account

Health Insurance

Vision Insurance

Life Insurance

Paid Time Off

Referral Program

Job summary

Boden in Birmingham, AL is seeking an Assistant Store Manager to lead a sales team and deliver exceptional customer experiences. The role focuses on driving revenue, mentorship, and operational excellence in a fast-paced retail environment.

Ideal candidates will have 2–4 years of management experience, strong communication, and a passion for Boden’s brand. You’ll support visual merchandising, inventory control, and HR-related tasks to ensure a premium store experience.

Qualifications

• 2-4 years of management experience
• Ability to use POS technology
• Strong communication skills
• Enthusiasm for Boden brand
• High standards and attention to detail
• Flexible hours including nights, weekends and holidays

Responsibilities

• Drive sales and achieve store targets through team leadership and operational delivery
• Lead, coach, and develop team members to deliver a customer-focused culture
• Deliver personalized experiences reflecting Boden’s culture and service standards
• Maintain daily store operations including appearance, cleanliness, and presentation
• Oversee visual merchandising aligned with brand direction
• Perform stock-related tasks including receiving, inventory, and restocking
• Open and close the store on schedule
• Assist in recruiting and onboarding new team members
• Enforce company policies and collaborate with HR on people matters
• Accurately track time and attendance for payroll

Skills

Retail management

Customer service

Leadership

Communication

POS proficiency

Team development

Education

Undergraduate degree preferred

Tools

POS software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Assistant Store Manager

Full Time Sales Birmingham, Birmingham, AL, US

3 days ago Requisition ID: 1235

Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.

Founded in London in 1991, Boden has spent more than three decades building a loyal global following through beautifully made clothing, exceptional quality, and outstanding customer service. What began as a small mail-order business has grown into an internationally recognized fashion brand serving customers across the UK, United States, Germany, Australia, and beyond. Today, we're proud to be expanding our retail footprint across the US, bringing the Boden experience to life through thoughtfully curated store environments and exceptional customer experiences. This is an exciting opportunity to join an established global brand during a period of continued growth and expansion in the United States.

*Targeting for Autumn Opening*

Overview:

The Assistant Store Manager will deliver exceptional and personalized experiences for every customer while leading, motivating and developing a team to deliver exceptional customer service and operational excellence to achieve store goals.

How We Lead at Boden

Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work.

You make things make sense. You take big ideas and turn them into clear priorities, so people know what they’re doing and (most importantly) why it matters.

Your communication is clear and open - you listen and you don’t overcomplicate things.

You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don’t go to plan, you own it and move things forward.

You stay close to what matters - our customer, our brand and our goals - using that to guide decisions and keep teams aligned. Most importantly, you build a team people actually want to be part of - where people feel trusted, supported and able to grow.

What You Will Do:

• Assist in driving sales and achieving store targets through effective team leadership and operational delivery
• Lead, inspire, coach, and develop team members to achieve collective goals, fostering a positive, high-performing, and customer-focused culture
• Champion a customer-first mindset by delivering memorable, personalized experiences, ensuring every customer interaction reflects Boden’s culture, values, and service standards
• Cultivate lasting customer relationships through ongoing communication, fostering an environment of memorable and personal interactions to drive loyalty and repeat business
• Oversee daily store operations including all aspects of store appearance, cleanliness, organization, maintenance and overall presentation to create a welcoming and premium shopping atmosphere
• Ensure visual merchandising aligns with brand direction, highlighting collections to maximize sales and elevate the customer experience
• Perform and oversee stock-related tasks including receiving deliveries, processing inventory, restocking sales floor and maintaining stock organization
• Ensure timely opening of the store and secure end-of-day closing to maintain operational standards and safety
• Support and participate in recruiting, hiring and onboarding new team members, ensuring a welcoming and positive experience
• Hold team members accountable to company policies and standards; collaborate with HR to address and resolve people-related concerns
• Maintain accurate time and attendance tracking with timely submission of team timecards for payroll processing
• Actively participate in and support all company initiatives, including product launches and enhancements to the customer experience
• Embody the Boden brand through a polished personal appearance, professionalism, and understanding of brand values and heritage
• Be a knowledgeable ambassador of the Boden brand – stay up to date on Boden collections, product details, and understand the brand’s history to effectively communicate the Boden story to connect with customers
• Stay up to date on industry and fashion trends to support team knowledge and customer confidence
• Ensure and support compliance of occupational health and safety guidelines, processes and procedures
• Assist with other related duties as requested

What We Are Looking For:

• Undergraduate degree preferred; field of study in business or fashion a plus
• 2-4 years management experience required
• Proven track record of success driving results in a retail environment
• Ability to use POS technology
• Strong communication skills, both verbal and written
• Proficiency with standard office devices and computer programs
• Ability to demonstrate enthusiasm for the Boden brand in a selling environment
• Excellent interpersonal skills with the ability to build and maintain a strong team
• Strong organizational skills and attention to detail required
• Ability to work flexible hours to meet the needs of the store, including nights, weekends and holidays
• Ability to stand and walk for extended periods of time
• Ability to lift, carry, and move merchandise up to 50lbs
• Frequent bending, kneeling, reaching and other physical movements required for stocking, organizing and visual merchandising
• Manual dexterity and hand-eye coordination to hang and fold garments, attach tags, an operate POS system, as well as perform other tasks requiring fine motor skills and attention to detail

Our Behaviours

• At Boden, how we work matters just as much as what we deliver.
• We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
• We care about doing a good job - and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.
• We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.

What We Offer:

• 401 (k)
• 401 (k) Matching
• Employee Discount
• Disability Insurance
• Flexible Spending Account
• Health Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Referral Program

We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.