Assistant Media Planner/Buyer

gatesman; Pittsburgh (Allegheny County); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid Work Schedule

Medical, Dental and Vision Insurance

FSA/HSA’s

401k with an employer match

Unlimited PTO

Flex Friday’s

13 Holidays

Paid Maternity and Paternity Leave

Strong culture and supportive working

Job summary

Gatesman is seeking an Assistant Media Planner/Buyer in Pittsburgh to support the development, execution, and maintenance of media plans. You will collaborate with media managers to optimize campaigns, analyze performance, and prepare reports for clients.

This role requires 1–2 years in media planning, familiarity with digital buying platforms, and a strong eye for detail. Hybrid work schedule and comprehensive benefits are offered.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 1–2 years of experience in media planning or a related role.
• Fast learner who adapts to various agency and client demands.
• Strong work ethic with self-motivation to exceed expectations.
• Familiarity with digital media buying platforms preferred.
• Knowledge of programmatic advertising and media buying processes.
• Excellent written and verbal communication skills.
• Exemplary organizational and multi-tasking abilities.
• The drive and ability to prioritize while working on multiple assignments under deadline pressures.
• A passion for media, advertising and staying updated with industry trends.

Responsibilities

• Develop, negotiate, implement, track, measure, and optimize media campaigns with the media team.
• Develop POVs, media analyses, and recommendations for agency and clients.
• Meet with vendors to review opportunities for future planning.
• Use data and tools (Kantar, MRI-Simmons, SEMRush) to generate reports.
• Reconcile monthly billing and ensure budget compliance.
• Ensure orders are sent and received by vendors.
• Navigate self-serve platforms (Google Ads, Microsoft Ads, Facebook Ads, LinkedIn) for campaigns.
• Compile media reports from various platforms.
• Coordinate deliverables with account team and assist in campaign setup and QA.
• Provide general assistance to the Media Department.

Skills

Fast learner

Self-motivation

Organizational skills

Multitasking

Communication skills

Industry passion

Team collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Microsoft Ads

Kantar

MRI-Simmons

SEMrush

Job description

Who We Are:

With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.

Position Summary

The Assistant Media Planner/Buyer is responsible for providing administrative and analytical support in the development, execution, and maintenance of media plans while acquiring a working knowledge of cross-department collaboration and problem solving within a fast-paced, full-service ad agency. The Assistant Media Planner/Buyer works closely with media managers to develop and implement media campaigns tailored to reach specific audiences as efficiently and effectively as possible, taking into account current media consumption habits to ensure scale and relevance of each media buy.

Key Responsibilities:

• Work with media team managers on development, negotiation, implementation, tracking, measurement, and optimization of media campaigns
• Develop and present POVs, media analyses, and recommendations to agency team and clients
• Meet with vendor representatives to further knowledge of available media opportunities and assess them for possible inclusion in future media planning
• Utilize consumer data and media measurement tools such as Kantar, MRI‑Simmons, and SEMRush to conduct research and generate appropriate reports (target audience development and media consumption, competitive analysis, performance tracking, budget reporting, etc.)
• Reconcile monthly billing invoices and discrepancies to ensure agency and client budget compliance
• Ensure orders are sent and received by agency vendors
• Become proficient at navigating self‑serve media platforms (Google Ads, Microsoft Ads, Facebook Ads, Manager, LinkedIn Ads, etc.) to aid in setup of campaigns, monitor spend, and access reporting to analyze performance of in-market campaigns
• Compile media reports from various software and social platforms
• Coordinate deliverables with account team, including collecting creative specs, relaying creative deadlines, and assisting in campaign setup and QA
• General assistance to the Media Department as needed

Qualifications:

• Bachelors degree in Marketing, Advertising, Communications, or a related field
• 1-2 years of experience in media planning, advertising, or a related role
• Fast learner who easily adapts to various agency and client demands
• A strong work ethic with the self-motivation needed to exceed expectations
• Familiarity with digital media buying platforms (Google Ads, Facebook Ads, etc.) preferred
• Knowledge of programmatic advertising and media buying processes
• Excellent written and verbal communication skills
• Exemplary organizational and multi-tasking abilities
• The drive and ability to prioritize while working on multiple assignments under deadline pressures
• A passion for media, advertising and staying updated with industry trends

Gatesman Benefits:

• Hybrid Work Schedule
• Medical, Dental and Vision Insurance available on the first day of employment
• FSA/HSA’s
• 401k with an employer match
• Unlimited PTO
• Flex Friday’s
• 13 Holiday’s including time off between Christmas and New Years
• Paid Maternity and Paternity Leave
• Strong culture and supportive working environment