Assistant Media Planner

Greater Than One; New York (NY); On-site; USD 45,000 - 52,000; Full time

Job summary

An innovative media marketing agency seeks an Assistant Media Planner to join its dynamic team. This entry-level role offers a unique opportunity to work in healthcare marketing, assisting with multi-channel media planning and campaign management. You will leverage tools like Mediaocean and Google Analytics to execute strategies and analyze data, contributing to impactful marketing efforts. The agency values proactive, independent-minded individuals who thrive on innovation and collaboration. If you're passionate about advertising and eager to grow in a supportive environment, this is the perfect opportunity for you!

Benefits

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Tuition assistance

Disability insurance

Qualifications

• 1+ years of media or marketing experience preferred.
• Strong interest in advertising and the healthcare industry.

Responsibilities

• Assist in developing multi-channel media plans.
• Perform campaign analysis and data compilation.
• Help maintain vendor relationships.

Skills

Media Planning

Communication Skills

Data Analysis

Problem-Solving

Organizational Skills

Interpersonal Skills

Education

Bachelor’s degree in Marketing/Advertising

Tools

Mediaocean

DoubleClick

Google Analytics

M365 (Excel, PPT, Outlook)

Job description

Join to apply for the Assistant Media Planner role at Greater Than One

Join to apply for the Assistant Media Planner role at Greater Than One

This range is provided by Greater Than One. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45,000.00/yr - $52,000.00/yr

Are you a self-starter with a genuine interest in healthcare marketing? Want to hone your skills in media planning? If you're data savvy and adaptable with great communication skills, the Assistant Media Planner could be the role for you! Help us make an impact, adhere to the needs of a small ambitious business, and become part of a dynamic and management owned organization with large ambition. Apply today!

Position Responsibilities

• Assist with developing and executing multi-channel media plans (e.g., audio, video, display, print, social, email).
• Draft and issue RFPs.
• Assist team in vetting media publisher proposals, Q&A, negotiating online media placement, and pricing.
• Assist in creation of campaign presentations.
• Leverage Mediaocean, DoubleClick Digital Campaign Management, and Google Analytics tools to assist with campaign rollout and management.
• Create, deploy, and maintain insertion orders.
• Create and maintain creative spec sheets, invoice trackers, and flowcharts.
• Assist team in campaign activation and optimizations.
• Perform campaign analysis and data compilation.
• Perform billing reconciliation for brands.
• Research and compile competitive and landscape data.
• Help maintain vendor relationships and seek out new media opportunities.
• Ability to take initiative, be proactive and is self-motivated
• Team-oriented and ability to collaborate with staff, clients, and vendors
• Strong interpersonal, oral, and written communication skills
• Strong problem-solving and decision-making skills
• Strong math skills and understanding of M365 (e.g., Excel [including pivot tables], PPT, Outlook)
• Excellent organizational and time management skills
• Ability to prioritize and manage tasks with shifting priorities
• Demonstrate attention to detail, accuracy, and ability to meet deadlines
• Demonstrate genuine interest in advertising and the healthcare industry
• Committed to working in a diverse environment and upholding GTO's mission, vision, and values

Technical Qualifications

• 1+ years Media or Marketing/Advertising experience or Bachelor’s degree (preferred), or equivalent combination both
• Knowledge of DoubleClick, Google Analytics, ad trafficking, and/or campaign reporting a plus
• Experience with Media Management software such as Mediaocean a plus

About Us

Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned, which gives us a unique advantage: our clients' success is our sole focus. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Administrative

• Industries

  Advertising Services

Referrals increase your chances of interviewing at Greater Than One by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Tuition assistance

Disability insurance

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