Assistant Media Planner

AKA NYC Limited; New York (NY); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Healthcare & dental

Hybrid work model

Generous PTO policy

Training & Development fund

Student loan repayment or tuition aid

Paid parental leave

Sabbatical opportunities

Pet-friendly office

Job summary

AKA NYC is a NYC-based advertising agency seeking an Assistant Media Planner to support the planning and execution of digital campaigns. The role reports to a Media Director and is a full-time, non-exempt position based in New York City.

You will collaborate with the paid media team, manage asset submissions, perform QA on creatives and tracking, implement tags and tracking parameters, and assist in reporting and presenting media plans.

Qualifications

• 1 year of experience in advertising/marketing, communications, media or related role.
• Google Campaign Manager experience required.
• Excellent verbal and written communication skills.
• Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook.
• Demonstrated leadership skills with ability to work as part of a team and autonomously.
• Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment.
• Meticulous attention to detail and accuracy.
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories.
• Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment.
• Meticulous attention to detail and accuracy.
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories.

Responsibilities

• Collaborate with the paid media team for the planning and implementation of media campaigns.
• Oversee the organization and submission of creative assets to ensure they meet deadlines for timely campaign launches.
• Conduct thorough quality assurance checks on ad creatives, tracking links, and other campaign elements to guarantee accuracy and optimal performance.
• Implement ad tags, pixels, and tracking parameters accurately to facilitate proper tracking and measurement of performance.
• Address and resolve any issues related to ad serving, tracking discrepancies, or technical challenges in collaboration with cross-functional teams.
• Assist with the generation of regular reports on campaign delivery, performance metrics, and key insights.
• Assist in creating and presenting media campaign documents such as media plans, strategies decks, etc.

Skills

Advertising experience

Google Campaign Manager

Verbal and written communication

Microsoft Office

Tools

Google Campaign Manager

Microsoft Office

Job description

Assistant Media Planner

AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results.

We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway's biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences -- providing real stories, real emotions and real connections.

We are looking for an Assistant Media Planner to join our team. This person will play a crucial role in ensuring the seamless flow of digital advertising campaigns. Reporting to a Media Director, the Assistant Media Planner is a full-time non-exempt position that is based in New York City.

WHAT YOU'LL DO:

• Collaborate with the paid media team for the planning and implementation of media campaigns
• Oversee the organization and submission of creative assets to ensure they meet deadlines for timely campaign launches
• Conduct thorough quality assurance checks on ad creatives, tracking links, and other campaign elements to guarantee accuracy and optimal performance
• Implement ad tags, pixels, and tracking parameters accurately to facilitate proper tracking and measurement of performance
• Address and resolve any issues related to ad serving, tracking discrepancies, or technical challenges in collaboration with cross-functional teams
• Assist with the generation of regular reports on campaign delivery, performance metrics, and key insights
• Assist in creating and presenting media campaign documents such as media plans, strategies decks, etc.

WHO WE'RE LOOKING FOR:

• 1 year of experience in advertising/marketing, communications, media, or a related role
• Google Campaign manager experience required
• Excellent verbal and written communication skills
• Proficiency with Microsoft Office, PowerPoint, Excel, Word, and Outlook
• Demonstrated leadership skills with ability to work as part of a team and autonomously
• Self-starter who can take initiative, problem solve, and thrive in a fast-paced environment
• Meticulous attention to detail and accuracy
• Genuine interest in advertising and passion for the theatrical, arts, institutions, travel, and tourism categories

WHAT WE OFFER:

• A competitive salary between $50,000 - $55,000, commensurate with experience
• Comprehensive healthcare & dental---100% employer-paid for employees
• Generous PTO policy, plus half-day Summer Fridays to make the most of sunny days
• Hybrid work model---a balance of in-office collaboration (minimum three days) and flexibility
• Continuous growth & learning---annual Training & Development fund to sharpen your skills
• Financial wellness perks---student loan repayment or tuition assistance based on tenure
• Paid parental leave -- up to 12 weeks to support growing families
• Sabbatical opportunities---recharge and return inspired with paid time off for long-term employees
• A pet-friendly office---because great ideas come with great company

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We're passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.