We’re looking for a Product Marketing Specialist to support the development and execution of marketing campaigns across sports and lifestyle categories. This role will focus on coordinating product launches, brand initiatives, and multi-channel marketing activations while partnering with internal teams and external agencies.
The ideal candidate has strong project coordination skills, a passion for sports and lifestyle marketing, and an understanding of the grassroots soccer community and youth sports organizations.
Key Responsibilities
- Support the development and execution of product marketing campaigns, brand initiatives, and category activations.
- Coordinate campaign deliverables across retail, digital, creative production, brand communications, and agency partners.
- Manage project timelines, deliverables, status reports, and cross-functional communications.
- Collaborate with internal and external partners to deliver cohesive, multi-channel marketing campaigns.
- Maintain awareness of consumer trends within soccer, sports, fashion, and lifestyle.
- Create presentations, campaign updates, and marketing materials using PowerPoint and other tools.
- Coordinate product and promotional orders for seeding initiatives and marketing activations.
- Support campaign briefings, performance reporting, and KPI analysis.
Required Qualifications
- 2+ years of marketing-related experience, preferably in product marketing, brand marketing, or campaign coordination.
- Strong understanding of grassroots soccer and youth sports organizations.
- Knowledge of sports, fashion, or lifestyle marketing.
- Excellent project management, organizational, and multitasking skills.
- Experience coordinating cross-functional teams and managing competing deadlines.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office, including PowerPoint, Excel, Word, and Outlook.
- Ability to work independently, build relationships, and manage multiple priorities.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field, or equivalent experience.
- Experience with digital marketing, retail marketing, or consumer brand campaigns.
- Previous experience working with creative agencies, brand communications, or sports marketing teams.