Assistant Manager, Vehicle Purchase Programs

General Motors Corporation; Warren (MI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Job summary

General Motors Company in Warren, MI is seeking an Assistant Manager for Vehicle Purchase Programs to oversee incentives for active and retired GM employees, dealership staff, and eligible family members.

You will develop program concepts, marketing campaigns with agency partners, and pricing strategies including EV pricing. You will track campaigns, analyze results, and advise on policy and program enhancements.

Qualifications

• Program management, digital marketing and retail sales experience.

Responsibilities

• Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.

Skills

Program Management

Digital Marketing

Retail Sales Experience

Marketing Analytics

Education

Bachelor's degree in Business or related field

Tools

Word

Excel

PowerPoint

Job description

Assistant Manager, Vehicle Purchase Programs### Assistant Manager, Vehicle Purchase ProgramsApply: Hybrid: Warren, Michigan, United States of America: Full time: Posted Yesterday: JR-202621217**Job Description****The Role**The Assistant Manager, Vehicle Purchase Programs role involves the management of a key incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role includes marketing the program to eligible audiences, creating collaborative strategies to promote vehicle sales, and evaluating and refining existing programs and promotions.**What You’ll Do*** Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.* Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness.* Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.* Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.)* Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires.* Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.* Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed.* Support ad hoc requests for reporting and data analysis.**Your Skills & Abilities (Required Qualifications)*** Program Management, Digital Marketing and Retail Sales Experience* Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field* 5-8 years or more in marketing, program management, or strategy role* Ability to travel up to I0-15%* Proficiency in Word, Excel, PowerPoint**What Can Give You a Competitive Advantage (Preferred Qualifications)*** Automotive experience is highly preferred.* Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain.* Proven ability to synergize complex business strategies into persuasive presentations.* Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints.* Retail sales and incentives experience* Experience developing or executing business strategy* Fraud prevention experienceGM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.The selected candidate will be required to travel <25% for this role.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.