Assistant Manager, Vehicle Purchase Programs

General Motors LLC; United States; Hybrid; USD 110,000 - 140,000; Full time

Job summary

General Motors Company is seeking an Assistant Manager for Vehicle Purchase Programs. The role involves managing incentive programs for GM employees, dealership staff, and eligible family members.

You will market the program, develop collaborative strategies to boost vehicle sales, and refine existing programs and promotions. The ideal candidate will have 5-8 years in marketing or program management, experience with pricing strategies, and strong proficiency in MS Office.

Qualifications

• 5-8 years or more in marketing, program management, or strategy
• Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field
• Proficiency in Word, Excel, PowerPoint

Responsibilities

• Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.
• Support development of employee pricing strategies including EV pricing models and portfolio-wide pricing implications.
• Lead development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.
• Track and measure all campaigns including key measures, progress, and final report at campaign end.

Skills

Program Management

Digital Marketing

Retail Sales Experience

Education

Bachelor’s degree in Business/Marketing/Finance

Tools

Word

Excel

PowerPoint

Job description

Job Description

The Role The Assistant Manager, Vehicle Purchase Programs role involves the management of a key incentive program for active and retired GM employees, dealership employees, and their eligible family members. The role includes marketing the program to eligible audiences, creating collaborative strategies to promote vehicle sales, and evaluating and refining existing programs and promotions.

What You’ll Do

• Identify and develop business building opportunities, program concepts/ideas, strategies, sales/cost proformas, and pilot program plans when applicable.
• Support development of employee pricing strategies including EV-specific pricing models, future pricing models across the entire portfolio, and the implications of pricing strategy changes on program sales and effectiveness.
• Lead the development of targeted marketing campaigns with agency partners to grow and expand sales under the programs.
• Track and measure all campaigns including the monitoring of key measures, tracking progress throughout the campaign, and final report out at campaign end (i.e., sales impact/net-plus evaluation, etc.).
• Provide strategic counsel regarding business policy, sales growth opportunities, individual program expansion/contraction, long-term growth opportunities, and other guidance that the business requires.
• Function as a subject matter expert within GM on the programs for all inquiries, including with the brand sales teams, HR, Labor Relations, Company Vehicle Operations, and UAW.
• Recommend and provide rationales, and when approved, author changes to program policies, program updates, program rules & guidelines, and other documents as needed.
• Support ad hoc requests for reporting and data analysis.

Your Skills & Abilities (Required Qualifications)

• Program Management, Digital Marketing and Retail Sales Experience
• Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field
• 5-8 years or more in marketing, program management, or strategy role
• Ability to travel up to I0-15%
• Proficiency in Word, Excel, PowerPoint

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Automotive experience is highly preferred.
• Strong knowledge of business analytics, marketing data, and understanding of the complex dynamics within the automotive sales domain.
• Proven ability to synergize complex business strategies into persuasive presentations.
• Ability to thrive in a collaborative atmosphere and belief in the power of innovation through differing viewpoints.
• Retail sales and incentives experience.
• Experience developing or executing business strategy.
• Fraud prevention experience.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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