Assistant Manager, Social Media - West Elm Kids

Williams-Sonoma, Inc.; New York (NY); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Discount on WSI brands

401(k) plan

Paid vacations and holidays

Health, dental, and vision insurance

Commuter benefits

Wellness program

Job summary

Williams-Sonoma, Inc. in New York, NY is seeking an Assistant Manager, Social Media for West Elm Kids to shape and grow our social presence through storytelling, creator partnerships, and culturally relevant content.

This onsite role focuses on driving engagement and brand affinity with parents and design-minded families. You will manage content calendars, nurture creator relationships, and collaborate with CRM and Paid Social teams to align initiatives with paid strategies while partnering with

Qualifications

• 3–5+ years of experience in social media, influencer marketing, or digital marketing.
• Strong understanding of platform dynamics and creator ecosystems.
• Experience working with influencers and brand partnerships.
• Passion for design, parenting culture, and family spaces.
• Excellent written and verbal communication with strong project management.

Responsibilities

• Support the development and execution of West Elm Kids’ social media strategy.
• Create and manage content calendars aligned with campaigns and product launches.
• Identify and cultivate relationships with parenting, design, and family creators.
• Partner with influencers to develop authentic content reflecting brand aesthetic.
• Monitor social trends and audience conversations for timely content.
• Coordinate with CRM & Paid Social teams to align brand initiatives with paid strategies.
• Collaborate with Creative, Merchandising, and Brand Marketing teams.
• Analyze performance and provide insights to optimize engagement.
• Support community management and customer connections.
• Maintain West Elm Kids’ digital site experiences to stay fresh and on-brand.
• Track competitor activity and industry trends.

Skills

Social media

Influencer marketing

Content marketing

Digital marketing

Project management

Job description

About the Team

West Elm is a thriving global brand dedicated to modern design for real life. We believe great design should be accessible to all. Our mission is to create forward‑thinking, functional solutions that unite value, quality, and innovation, while inspiring people to express their personal style and find joy in the spaces they call home.

About the Role

West Elm Kids is seeking an Assistant Manager, Social Media to help shape and grow our social presence across platforms through compelling storytelling, creator partnerships, and culturally relevant content.

This role will be responsible for bringing the West Elm Kids brand to life through social‑first content that inspires parents and design‑minded families. The role is focused on driving community engagement and brand affinity through strategic content, knowledge of platform dynamics, and data‑driven audience insights. We expect someone who is comfortable thinking strategically and executing tactically, ready to wear many hats and jump into the world of West Elm Kids social.

Working closely with key cross–functional partners, this individual will help drive awareness, engagement, and consideration for West Elm Kids through innovative social programming and creator collaborations.

Responsibilities

• Support the development and execution of West Elm Kids’ social media strategy across Instagram, Pinterest, and emerging platforms.
• Create and manage content calendars that align with key business priorities, seasonal campaigns, product launches, and cultural moments relevant to parents and families.
• Identify, manage, and cultivate relationships with parenting, design, lifestyle, and family‑focused creators.
• Partner with influencers and content creators to develop authentic, engaging content that reflects the West Elm Kids brand aesthetic and values.
• Monitor social trends, parenting conversations, and emerging platform behaviors to identify opportunities for timely and relevant content.
• Work with CRM & Paid Social teams to align brand initiatives with paid social strategies, coordinating asset production and campaign launches, and ensuring seamless execution across teams are important duties.
• Collaborate closely with Creative, Merchandising, and Brand Marketing teams to ensure social content supports broader business objectives.
• Analyze performance across social channels and provide actionable insights to optimize content, engagement, and conversion.
• Support community management efforts, helping foster meaningful connections with parents, caregivers, and customers.
• Support the creative maintenance of West Elm Kids’ digital site experiences, partnering cross‑functionally to ensure homepage, campaign, and evergreen content remains fresh, on‑brand, and aligned with business priorities.
• Track competitor activity and industry trends across the children’s home, design, and parenting landscape.

Criteria

• 3–5+ years of experience in social media, influencer marketing, content marketing, or digital marketing.
• Strong understanding of social platforms, content formats, and creator ecosystems.
• Experience working with influencers, content creators, and brand partnerships.
• Passion for design, interiors, parenting culture, family lifestyle, and children’s spaces.
• Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment.
• Analytical mindset with experience using social reporting and measurement tools.
• Excellent written and verbal communication skills.
• Ability to balance creativity with business objectives and performance goals.
• This role requires being onsite in the Dumbo office Monday through Thursday and Friday as optional in the office

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well‑being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same‑sex domestic partner benefits
• Tax‑free commuter benefits
• A wellness program that supports your physical, financial and emotional health

Continued Learning

• In‑person and online learning opportunities through WSI University
• Cross‑brand and cross‑function career opportunities
• Resources for self‑development
• Advisor (Mentor) program
• Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H‑1B or other employment‑based immigration).

This role is not eligible for relocation assistance.

Williams‑Sonoma, Inc. is an Equal Opportunity Employer. Williams‑Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is$75,000 - $90,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job‑related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

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