Assistant Manager, Retail Sales

Wayfair; Wilmette (IL); On-site; USD 57,000 - 64,000; Full time

Benefits offered by this job

Competitive Pay & Bonus

Health Benefits from Day One

Time to Recharge

401(k) with Company Match

Tuition Reimbursement

Wayfair Employee Discount

Parental Leave Options

Job summary

Wayfair is seeking an Assistant Store Manager to lead a high‑performing team and deliver exceptional customer experiences in our Wilmette, IL store. The ASM will balance strategic leadership with hands‑on execution, coaching 10–30+ associates, and driving sales, service, and operations to meet targets.

You'll use data and feedback to optimize merchandising, train staff on product knowledge, and maintain Brand presentation while supporting peak business periods and cross‑functional collaboration.

Qualifications

• 1+ years leading a team of 10–30+ individuals.
• Spend ~80% of time on the sales floor coaching and observing.
• 3+ years of retail experience in home/furnishings or related.
• Strong communication and coaching skills.
• Analytical, data-driven decision maker.

Responsibilities

• Lead daily store operations across sales, service, asset protection, and visual merchandising.
• Coach and develop teams with role-plays and goal-based coaching.
• Create exceptional customer experiences and resolve escalations.
• Own product knowledge training for key categories like mattresses, appliances, and home renovation.
• Maintain brand presentation and implement promotional updates.

Skills

Leadership experience

Selling culture mindset

Results orientation

Retail & Brand experience

Communication & coaching

Analytical thinking

People development

Flexible availability

Job description

Overview

As an Assistant Store Manager (ASM), you’ll take a leading role in bringing Wayfair’s retail vision to life within a high-performing sales and customer centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams, and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high performance team, and deliver on overall business targets.

Salary Range: $57,273.00 - $63,636.50

Overview

As an Assistant Store Manager (ASM), you’ll take a leading role in bringing Wayfair’s retail vision to life within a high-performing sales and customer centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams, and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high performance team, and deliver on overall business targets. This position blends strategic leadership (approx 60%) with hands‑on execution and tactical (approx 40%) requiring a balance of creativity, business acumen, and strong leadership. You’ll leverage data‑driven insights to implement merchandising strategies, optimize store operations, and inspire your team to exceed expectations in every area from sales to service. Your contributions will directly impact the store’s success by fostering a collaborative, customer‑focused culture that reflects the brand’s values. The ideal candidate thrives in leading large teams, in a fast‑paced and dynamic environment. They should be excited to excel while balancing priorities, and have a proven track record of coaching, mentoring, and developing talent to achieve results. Join Wayfair to help lead, innovate, and shape the in‑store experience as we redefine the definition of retail excellence.

What Does an Assistant Store Manager (ASM) Do?

• Lead Daily Operations: Support day-to-day execution across key areas like sales, service, asset protection, and visual merchandising. As a keyholder, you’ll assist with opening and closing responsibilities and act as Manager on Duty.
• Inspire Sales Excellence: Champion a selling culture by spending ~80% of your time on the sales floor coaching associates, delivering real‑time feedback, and role‑playing selling scenarios to boost conversion, UPT, and AOV.
• Coach & Develop Teams: Provide consistent, actionable feedback that helps team members grow in their roles. Use role-plays, one-on-one check-ins, and goal-based coaching to build confidence, skill, and impact.
• Create Exceptional Customer Experiences: Lead by example to ensure warm, solution-focused interactions that turn browsers into loyal Wayfair shoppers.
• Own Product Knowledge Training: Make sure all team members are certified and confident in key categories like mattresses, appliances, and home renovation.
• Motivate & Recognize: Celebrate wins and top performers to keep energy high and team engagement strong.
• Resolve Escalations with Care: Handle customer concerns with empathy and efficiency, always focused on creating positive outcomes and repeat visits.
• Think & Act with Data: Use reporting tools and customer feedback to spot opportunities, optimize execution, and influence the right behaviors.
• Champion Brand Presentation: Maintain flawless execution of promotional updates, visual displays, and seasonal transitions while making smart adjustments based on selling trends.
• Communicate with Clarity: Host regular huddles and one‑on‑ones to keep the team aligned, informed, and ready to take action.
• Support Innovation & Growth: Bring creative ideas forward to improve processes, build culture, and strengthen results within our operating guardrails.
• Operate as “One Team”: You will support Wayfair’s total store goals by cross‑training across key store functions, including sales and back‑of‑house operations. You'll flex where needed to support customers, teammates, store needs and peak business periods.

You’ll Thrive In This Role If You Have

• Leadership Experience: 1+ years of experience leading a team of 10–30+ individuals with confidence, professionalism, and clear direction.
• Selling Culture Mindset: You will spend ~80% of your time on the sales floor championing a high-performing sales culture, coaching in the moment, completing observations, and role‑playing to improve team skills. You understand that fostering strong selling behaviors is key to driving results.
• Results Orientation: You’re motivated by hitting and exceeding KPIs like sales, conversion, units per transaction (UPT), average order value (AOV), and customer satisfaction, and you know how to coach others to do the same.
• Retail & Brand Experience: 3+ years of retail experience, preferably in home, furnishings, or interior design, with a strong foundation in visual presentation and store operations.
• Communication & Coaching Strengths: You provide clear, consistent, and empathetic feedback that aligns teams and helps individuals grow.
• Analytical Thinking: You’re data‑savvy and use insights to guide decisions, spot opportunities, and optimize store performance.
• People Development Focus: You actively coach and develop your team through recognition, accountability, and learning opportunities, helping others succeed is a win in your book.
• Flexible Availability: Willingness to work evenings, weekends, and holidays based on business needs.

Additional Physical And Environmental Requirements

• Physical Activity: Frequent standing, walking, and reaching with hands and arms; occasional sitting, climbing, balancing, and crawling.
• Mobility & Movement: Frequent stooping, kneeling, and crouching throughout the day.
• Lifting Ability: Ability to lift and move up to 50 lbs independently on a regular basis. Some projects may involve heavier items, which must be managed with proper assistance or equipment.
• Vision Requirements: Includes close, distance, color, and peripheral vision; depth perception and the ability to adjust focus.
• Temperature Flexibility: Comfortable in environments with varying temperature conditions.
• Noise Tolerance: Occasional exposure to moderate noise levels and physical activity.
• Safety Awareness: Minimal exposure to workplace or environmental hazards—must adhere to all safety protocols.

What are the Benefits*?

• Competitive Pay & Bonus: Earn competitive compensation with regular opportunities for performance‑based increases and bonus potential.
• Career Growth: Access professional development and advancement opportunities to help you grow with us.
• Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
• Time to Recharge: Start accruing paid time off immediately—because work‑life balance matters.
• 401(k) with Company Match: We’ll match up to 4% to help you plan for your future.
• Tuition Reimbursement: Eligible after 6 months of employment—learn, grow, and get support along the way.
• Wayfair Employee Discount: Generous employee discount of up to 30%+, although discounts will vary by product type. Plus, get 10% off at our in‑store restaurant.
• Parental Leave Options: Choose from