Assistant Manager, Retail Center and Dealer Experience

General Motors; Warren (MI); Hybrid; USD 110,000 - 150,000; Full time

Job summary

General Motors is seeking a Product Manager to lead the strategy, delivery, and continuous improvement of dealer-facing digital experiences and applications. The role centers on enabling GM dealers to access information, complete tasks, and do business with GM across the Retail Center initiative and broader dealer experience portfolio.

The candidate will translate dealer needs into product direction, manage roadmaps, align with cross-functional teams, and drive adoption while balancing

Qualifications

• Bachelor’s degree in business, technology, automotive, product management, or a related field.
• Four to six years of experience leading cross-functional initiatives, products, programs, business processes, or related work.
• Experience supporting the dealer retail network, automotive, digital retail, or customer-facing applications.
• Experience translating dealer and business needs into product priorities, requirements, workflows, and implementation plans.
• Experience delivering products or programs across business, design, engineering, data, and operations teams.
• Experience working directly with dealers or other end users to validate solutions and improve adoption.
• Strong analytical, problem-solving, business judgment, and communication skills.
• Working knowledge of enterprise applications, data integrations, APIs, and data-quality practices.
• Experience managing vendors or external partners is a plus.
• Experience with product, project, issue-tracking, or workflow-management tools is a plus.
• Willingness to travel occasionally for dealer visits, cross-functional workshops, or other business needs.

Responsibilities

• Lead Retail Center ownership, balancing dealer needs, value, feasibility, and readiness.
• Translate feedback into product vision, roadmaps, requirements, and acceptance criteria.
• Partner with dealers to understand workflows, validate concepts, and drive adoption.
• Coordinate teams through discovery, design, development, testing, launch, and optimization.
• Prioritize capabilities across dealer apps to improve information access and task completion.

Skills

Cross-functional leadership

Analytical thinking

Communication

Vendor management

Travel flexibility

Education

Bachelor’s degree in business, technology, automotive, product management, or a related field

Tools

APIs

Data integrations

Data-quality practices

Job description

Job Description

This position leads the business strategy, delivery, and continuous improvement of dealer-facing digital experiences and applications that simplify how GM dealers access information, complete tasks, and do business with GM. Retail Center will be the initial assignment for this position. The broader role supports GM’s overall dealer experience portfolio, which may include applications and capabilities spanning vehicle inventory, retail sales workflows, dealer communications, customer and vehicle context, incentives and offers, dealer operations, and other areas that improve the dealer experience. The position translates dealer and business needs into clear product direction, requirements, priorities, and operating processes, with the flexibility to move across applications as business needs evolve. This position works across dealers, product and design teams, IT and engineering, vehicle inventory and pricing teams, data and integration teams, customer identity and CRM partners, Dealer Service Providers (DSPs), and other third-party vendors. The successful candidate combines strong dealer and retail judgment with product, analytical, operational, and technical aptitude. The position requires the ability to lead cross-functional work, manage competing priorities, communicate clearly with stakeholders, and continuously improve dealer and customer experiences in a complex and evolving environment.

What You’ll Do

• Lead business ownership for the Retail Center application, balancing dealer needs, business value, delivery feasibility, and operational readiness.
• Translate dealer feedback, field observations, business strategy, and stakeholder input into product vision, roadmap priorities, requirements, user stories, acceptance criteria, and measurable outcomes.
• Partner with dealers to understand sales workflows, validate concepts, support pilots, gather feedback, and improve adoption.
• Coordinate cross-functional teams through discovery, requirements, design, development, integration, testing, launch, stabilization, and post-launch optimization.
• Define and prioritize capabilities across dealer experience applications that help dealers locate information, complete tasks, manage workflows, serve customers, and operate more efficiently; this may include inventory, trade, incentives, order information, communications, and deal-entry capabilities.
• Partner with vehicle inventory, pricing, incentives, and data teams to ensure Retail Center uses authoritative data, consistent business rules, reliable integrations, and clear data-quality practices.
• Coordinate dependencies across dealer-facing applications and the shared platforms, data sources, integrations, and services that support inventory, pricing, incentives, customer identity, customer relationship management, and other retail workflows.
• Establish launch-readiness criteria for new and enhanced dealer experience capabilities, covering business requirements, dealer access, data quality, user acceptance testing, training, communications, support processes, monitoring, and operational handoff.
• Lead pilot, rollout, and change-management activities for dealer experience capabilities, including dealer communications, enablement, feedback collection, issue triage, adoption tracking, and transition to steady-state support.
• Serve as a business escalation point for dealer, product, data, integration, and operational issues; coordinate root-cause analysis, mitigation, corrective actions, and sustained resolution.
• Manage relationships with vendors and external partners, including delivery expectations, requirements, risks, issue resolution, performance, and alignment to GM business objectives.
• Provide concise updates on roadmap progress, milestones, risks, decisions, dependencies, launch readiness, and changes to leadership and stakeholders.
• Represent dealer experience initiatives in cross-functional governance forums and ensure business decisions, trade-offs, and requirements are documented and maintained in the authoritative work-management system.
• Identify opportunities to streamline manual work, eliminate fragmented or redundant workflows, improve reliability, and simplify the dealer and customer experience.

Your Skills & Abilities(Required Qualifications)

• Bachelor’s degree in business, technology, automotive, product management, or a related field.
• Four to six years of experience leading cross-functional initiatives, products, programs, business processes, or related work.
• Experience supporting the dealer retail network, automotive, digital retail, or customer-facing applications.
• Experience translating dealer and business needs into product priorities, requirements, workflows, and implementation plans.
• Experience delivering products or programs across business, design, engineering, data, and operations teams.
• Experience working directly with dealers or other end users to validate solutions and improve adoption.
• Strong analytical, problem-solving, business judgment, and communication skills.
• Working knowledge of enterprise applications, data integrations, APIs, and data-quality practices.
• Experience managing vendors or external partners is a plus.
• Experience with product, project, issue-tracking, or workflow-management tools is a plus.
• Willingness to travel occasionally for dealer visits, cross-functional workshops, or other business needs.

GM does not provide immigration-related sponsorship for this role.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. Relocation benefits are available for candidates who qualify under company policy.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.