District Manager, OnStar & Loyalty - Rochester New York

General Motors; United States; Remote; USD 81,000 - 109,000; Full time

Job summary

General Motors seeks a District Manager for OnStar & Loyalty who will serve as the field representative across an assigned dealer network. This role requires up to 90% travel to dealerships within the territory and relocation to Rochester, NY within 60 days if needed.

You will coach dealer teams to maximize the value of Connected by OnStar, My GM Rewards, and GM Rewards Card, using data-driven insights and training to drive loyalty and performance.

Qualifications

• 2+ years of sales, customer service, or related experience.
• Bachelor’s degree or equivalent experience.
• Strong communication and presentation skills.
• Ability to travel up to 90% within assigned territory.
• Proficiency with Google Workspace and/or Microsoft Office.
• Valid driver’s license and ability to operate a vehicle.

Responsibilities

• Advocate for OnStar and GM loyalty across dealer network.
• Build trust-based relationships with dealer principals and leaders.
• Coach dealership teams to maximize Connected by OnStar value.
• Use data to drive performance and create dealer action plans.
• Collaborate with GM field teams to coordinate launches and messaging.

Skills

2+ years sales experience

Strong communication

Presentation skills

Travel up to 90%

Google Workspace / MS Office

Customer relationship

Education

Bachelor’s degree or equivalent

Job description

Job Description

Field Work Arrangement:

This is a field-based position that requires up to 90% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory or be willing to relocate to Rochester, NY within 60 days of the start date.

The Role:

As a District Manager, OnStar & Loyalty , you will serve as the primary field representative for OnStar and GM’s connected services, loyalty, and subscription offerings across an assigned dealer network. You will build trusted relationships with dealer owners, managers, sales teams, and service leaders to drive adoption, customer engagement, and business performance.

In this role, you will coach and influence dealership teams to maximize the value of Connected by OnStar services, My GM Rewards, and the GM Rewards Card, helping ensure customers realize the full benefits of the GM ownership experience. Through data-driven insights, training, and consultative support, you will identify opportunities, share best practices, and drive execution that enhances dealer performance and customer loyalty.

What You’ll Do:

• Dealer Advocacy & Relationship Management
  • Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
  • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.
  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
• Growth, Loyalty & Performance Coaching
  • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.
  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.
  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
• Training, Enablement & Customer Experience
  • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering:
    • OnStar services and benefits
    • My GM Rewards and GM Rewards Credit Card
    • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)
    • Best‑in‑class customer onboarding and delivery experiences
  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.
  • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
• Cross‑Functional Collaboration
  • Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
  • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.
  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.
• Continuous Improvement & Learning
  • Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.
  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.

Your Skills & Abilities (Required Qualifications)

• 2+ years of sales, customer service, or related experience.
• Bachelor’s degree or equivalent experience.
• Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences.
• Ability to support business needs across assigned time zones, including occasional weekends and holidays.
• Proficiency with Google Workspace and/or Microsoft Office applications.
• Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription‑based services.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to travel up to 90% within the assigned territory.
• Valid driver’s license and ability to legally operate a motor vehicle.

What Can Give You a Competitive Advantage (Preferred Qualifications):

• Experience supporting automotive dealerships, OEMs, or related retail operations.
• Strong prioritization, time management, and organizational skills.
• Demonstrated learning agility and continuous improvement mindset.
• Self‑motivated with a proven track record of delivering results.
• Ability to thrive in a fast‑paced, evolving environment.
• Adaptable, innovative, and comfortable leading through change.
• Strong analytical and problem‑solving skills with a data‑driven approach to decision‑making.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
The salary range for this role is $80,700-$109,400. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we’re looking out for your well‑being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

Accommodations

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