Assistant Manager, Programmatic Media

Spectrum Brands, Inc; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking an Assistant Manager for Programmatic Media to drive innovative advertising strategies. This role focuses on optimizing programmatic media campaigns, ensuring alignment with brand goals while collaborating with cross-functional teams. You will play a vital role in enhancing the online presence of consumer packaged goods brands, utilizing your expertise in paid media and audience targeting. With a commitment to data-driven decision-making and a passion for digital advertising, you'll contribute to the evolution of programmatic media within a dynamic and supportive environment. If you're ready to make an impact, this opportunity is for you.

Qualifications

• 2-4 years of experience in paid CTV and programmatic media management.
• Proven record of managing paid media campaigns for CPG brands.
• Strong understanding of advertising principles for online audiences.

Responsibilities

• Strategize and optimize paid media advertising campaigns across various platforms.
• Develop and implement media strategies that align with brand growth.
• Analyze media KPIs and leverage analytics tools for performance insights.

Skills

Paid Media Advertising

Programmatic Media Management

Campaign Optimization

Data Analysis

Audience Planning

Creative Testing

Financial Management

Relationship Building

Market Research

Education

Bachelor's degree in Marketing

Bachelor's degree in Advertising

Bachelor's degree in Communications

Tools

The Trade Desk

DV360

Amazon DSP

Walmart Onsite Display

Job description

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Division Information

Spectrum Brands’ global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow. Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

Job Summary

As an Assistant Manager, Programmatic Media you will play a crucial role in shaping and executing strategies for programmatic media buying and direct IO buys for awareness and consideration media. Your primary focus will be on planning, optimizing, reporting, and managing programmatic media campaigns to drive success for our CPG brands, ensuring alignment across the full funnel in your channels and in partnership with other channel leads. Collaborating closely with cross-functional teams, you will contribute to our brand’s online presence and work towards achieving client KPIs (key performance indicators) and success metrics within the evolving landscape of programmatic media. This is a remote in-house media position, with periodic travel required for conferences and joint business planning meetings.

Primary Duties & Responsibilities

(80%) Programmatic/Retail/CTV Media Campaign Management & Strategy

• Paid Advertising: Strategize, execute, and optimize paid media advertising campaigns with a focus on retail display, CTV, programmatic and direct media buying (display, streaming audio, online video, connected/streaming TV, native) planning, execution, including managing ad creation with an in-house creative team, and execution, including targeting, tagging, and budget allocation, of programmatic media.
• Strategy Development: Work closely with internal stakeholders to develop and implement media strategies that align with driving brand growth. Contribute to implementation of comprehensive full-funnel strategies aligned with business goals, maintaining consistency with the brand's voice and identity in the context of CTV and programmatic media.
• Media Planning and Optimizations: Develop channel recommendations, optimize campaign buys for various programmatic/CTV media platforms, including Amazon OLV/STV/DSP, Walmart Onsite/Offsite Display, programmatic publishers, DSPs (Demand Side Platform), and emerging platforms relevant to CTV and programmatic advertising.
• Performance Analysis: Regularly analyze and report on CTV and programmatic-specific media KPIs and leverage analytics tools and collaborate with the analytics team on broader ROI (return on investment) results.
• Audience Planning: Strategically identify and scale new audiences specific to CTV and programmatic media strategies to drive growth. Understanding of how to effectively reach audiences across the marketing funnel.
• Media Testing: Design and implement testing for targeting and bidding strategies, continuously optimizing campaign performance, and identifying growth opportunities in CTV and programmatic environments.
• Creative Testing: Develop detailed creative testing plans, analyzing and reporting outcomes to stakeholders in the context of CTV and programmatic media.
  
  

(20%) Other

• Financial Management: Track and manage campaign budgets, ensuring transparent and accurate pacing within the realm of CTV and programmatic media.
• Documentation: Maintain consistent documentation of changes to plans, budgets, and timelines, emphasizing the unique aspects related to CTV and programmatic media plans.
• Relationship Building: Cultivate strong relationships with internal teams, agency partners, and platform/publisher contacts, aligning CTV and programmatic media advertising efforts with broader CTV and programmatic business goals.
• Industry Expertise: Stay updated on the latest industry news, media strategies, platforms, and tactics, applying this knowledge specifically to enhance projects within CTV and programmatic media.
• Process Improvement: Proactively identify opportunities to streamline workflows and introduce automation within the team, considering the nuances of CTV and programmatic media, collaborating with the manager to implement recommendations.
• Market Research: Stay updated on industry trends, competitor activities, and emerging CTV and programmatic media platforms and technologies, with a focus on their changes & implications.
• Innovation: Identify and propose innovative CTV and programmatic media initiatives, campaigns, and features aligned with CTV and programmatic trends to keep the brand at the forefront of CTV and programmatic evolution.
  
  

Education and Experience Profile

• Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
  
  

Required Skills

Technical Skills & Experience

• 2-4 years of experience in paid CTV and programmatic media management/optimization and buying.
• Experience working in-house or agency-side with media buying platforms such as The Trade Desk, DV360, or similar + Amazon DSP and Walmart Onsite Display.
• Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
• Proven record of accomplishment of managing paid CTV/programmatic media campaigns, with a preference for CPG brands.
• Strong understanding of advertising and marketing principles, particularly for online audiences within the CTV and programmatic landscape.
• Excellent written and verbal communication skills.
• Familiarity with CTV and programmatic media analytics tools and the ability to interpret data to make informed decisions in the context of CTV and programmatic advertising.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
  
  

Behaviors & Traits

• Understanding of performance and opportunities for multiple brands and business units, and ability to pinpoint opportunities, problems and solutions.
• Demonstrates a high level of organization and project prioritization skills.
• Practices effective time management and communications skills, especially in tune with a remote work environment.
• Detail oriented, passionate about data analysis and able to multi-task in a fast-paced environment.
• Passion for continued education and learning new skills.
• Team player who is open to collaborating with multiple internal and external teams.
• Professional and respectful demeanor in dealing with internal and external business partners.
• Ability to “think on your feet” and develop creative yet practical solutions to anticipated and unanticipated problems.
• Enthusiasm for the future of digital brand advertising and building that future and capability within Spectrum Brands
  
  

Work Environment

Working conditions are normal for a remote environment.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Spectrum Brands is an Equal Employment Opportunity/Affirmative Action employer.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wholesale Building Materials, Computers and Electronics Manufacturing, and Manufacturing

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