Assistant Manager, CRM

800flowerscareers; Atlanta (GA); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k)

Disability insurance

Job summary

1-800Flowers.com, Inc is seeking a CRM Assistant Manager, Email & SMS Activation to drive revenue through the activation of promotional and lifecycle campaigns across Email and SMS. This role partners with CRM Strategy, Loyalty, Creative, Analytics, Brand teams, and CRM Operations to ensure campaigns are set up to perform, measured correctly, and improved through structured test-and-learn.

Hybrid (Jericho, NY or Atlanta, GA Monday - Thursday in-office and remote on Friday).

Qualifications

• 2-4+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience.

Responsibilities

• Revenue & Performance Ownership: Contribute to revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization.
• Campaign Activation & Orchestration: Assist with the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send execution.
• Performance Reporting & Optimization: Deliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability).
• Qualifications: Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience.
• Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment.
• Highly organized with strong project management skills and attention to detail.
• eCommerce and/or retail experience preferred.

Skills

CRM

Lifecycle marketing

Digital marketing

Email activation

SMS activation

Compliance CAN-SPAM TCPA

Deliverability

Cross-functional execution

Project management

Data-driven

Job description

1-800Flowers.com, Inc has consistently been at the forefront of innovation and customer experience for the last 40+ years. This exciting and impactful role powers our Loyalty and Retention programs for all the brands within our enterprise, including 1-800-Flowers, Harry & David, Cheryl’s Cookies, Personalization Mall, The Popcorn Factory, Shari’s Berries and more.

Hybrid (Jericho, NY or Atlanta, GA Monday - Thursday in-office and remote on Friday)

Role Summary

The CRM Assistant Manager, Email & SMS Activation is responsible for driving revenue performance through the activation of promotional and lifecycle campaigns across Email and SMS. This role assists with the channel activation plan and is accountable for delivering revenue targets by ensuring campaigns are executed flawlessly, launched on time, and continuously optimized.

This role partners closely with CRM Strategy, Loyalty, Creative, Analytics, Brand teams, and CRM Operations. While CRM Ops manages technical build and deployment, this role is responsible for ensuring campaigns are set up to perform, measured correctly, and improved through structured test-and-learn.

Key Responsibilities

Revenue & Performance Ownership

• Contribute to revenue delivery for Email and SMS by managing campaign readiness, execution quality, and ongoing optimization
• Monitor daily/weekly channel performance and flag risks, opportunities, and actions needed to hit revenue goals
• Partner with CRM Strategy and Analytics to identify performance drivers and recommend improvements to targeting, cadence, creative, and offer strategy

Campaign Activation & Orchestration

• Assist with the activation workflow for Email and SMS campaigns from intake through deployment, partnering with CRM Ops for build, QA, and send execution
• Translate campaign strategy into clear activation requirements (audience, personalization, creative specs, timing, channel mix, measurement)
• Support campaign timelines, stakeholder inputs, approvals, and readiness to ensure launches happen on time and perform as intended

Performance Reporting & Optimization

• Deliver campaign performance reporting and insights across key KPIs (revenue, conversion, CTR, opt-outs, deliverability)
• Drive continuous improvement through structured A/B testing and optimization of creative, cadence, and targeting
• Support improvements to CRM execution processes and ways of working across Email and SMS

Qualifications

• 2-4+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience
• Demonstrated ability to own and deliver revenue outcomes through CRM channels
• Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience
• Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment
• Highly organized with strong project management skills and attention to detail
• Data-driven mindset with ability to interpret results and turn insights into performance improvements
• eCommerce and/or retail experience preferred

The expected salary for this position is $60,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Featured benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

• 2-4+ years of experience in CRM, lifecycle marketing, or digital marketing with Email and SMS activation experience
• Demonstrated ability to own and deliver revenue outcomes through CRM channels
• Strong understanding of Email and SMS best practices including compliance (CAN-SPAM, TCPA), deliverability, and customer experience
• Proven ability to work effectively with CRM Operations teams and manage cross-functional execution in a matrixed environment
• Highly organized with strong project management skills and attention to detail
• Data-driven mindset with ability to interpret results and turn insights into performance improvements
• eCommerce and/or retail experience preferred