Assistant Leasing & Marketing Manager | Rambler Riverfront - West Lafayette, IN

LV Collective; West Lafayette (IN); On-site; USD 42,000 - 65,000; Full time

Job summary

LV Collective is seeking an Assistant Leasing & Marketing Manager to drive leasing velocity, maintain occupancy and rate, and deliver an exceptional resident experience at our West Lafayette community. You will lead tours, manage leads, coordinate renewals, and mentor the leasing team while ensuring brand consistency across channels.

You will partner with Community and Marketing teams, handle data-driven pricing, and execute outreach and events to elevate the community profile.

Qualifications

• 1–2 years of customer service, sales, hospitality, or leasing experience; student housing or team lead experience preferred
• Experience with Entrata, RealPage, or similar property management software preferred; comfortable with CRMs, email, and reporting tools
• Proficient in Microsoft Office; knowledge of Asana and Later.com is a bonus

Responsibilities

• Lead in-person and virtual tours using LV Collective tour standards and keep show-ready
• Follow up with new and active leads within 24 hours in Entrata and HubSpot
• Coordinate leasing processes and prepare daily leases and trackers
• Audit pricing, availability, and active specials in Entrata
• Manage Entrata, HubSpot, and HeyMarket templates for standard touchpoints
• Develop and execute community renewal strategies to lift renewal rates
• Oversee resident experience from move-in to service recovery
• Lead outreach and events, and contribute to social media ideas
• Onboard and train leasing team; supervise scheduling and peak traffic coverage
• Ensure compliance with Fair Housing and company procedures

Skills

Customer service

Leasing

Sales

Team leadership

CRM

Education

High school diploma

Tools

Entrata

RealPage

CRM

Microsoft Office

Asana

Later.com

Job description

The Assistant Leasing & Marketing Manager executes the full leasing cycle at the community level, from first inquiry through lease signing and renewal. This role supports the Community Manager and Leasing & Marketing Manager to drive pre-lease velocity, protect occupancy and rate, deliver a standout resident experience, and hold the leasing team to LV Collective standards across every platform and touchpoint. The role also leads on-the-ground outreach and events.

What Success Looks Like

• You close, and you have the conversion ratio to prove it

• You listen to your team and enjoy helping others grow

• You shop the comps and keep your finger on the pulse of the market

• You bring fresh ideas and speak up

• You have a proven process for staying organized and efficient

• You get stuff done

Key Responsibilities

Leasing and Sales

• Lead in-person and virtual tours using LV Collective tour standards, keeping the tour path, model units, and curb appeal show-ready at all times

• Work new and active leads daily in Entrata and HubSpot, ensuring every lead receives a personal follow-up within 24 hours in line with the Follow-Up Standards SOP

• Use HeyMarket and other approved channels to keep prospect outreach timely, warm, and consistent

• Serve as the lease agreement expert and provide day-to-day guidance to the leasing team

• Review applications for completeness and accuracy, and screen applicants and guarantors against the Rental Criteria & Qualifications SOP

• Escalate any exception or override for written approval from NSS or a Regional Manager before proceeding in Entrata; verbal approvals are not sufficient

• Coordinate unit and bedspace placement based on availability, lease term, and prospect preferences, and keep Master Sheet 4.0 and leasing trackers accurate

• Generate and approve leases daily, keeping all leasing activity accurately tracked

• Audit Entrata pricing, availability, lease terms, and active specials on an ongoing basis so every listing is accurate and current

• Manage Entrata and HubSpot, and build and maintain Entrata, HubSpot, and HeyMarket templates for standard touchpoints and quick responses

Reporting, Audits, and Market Insight

• Submit the Daily Leasing Report and track pre-lease pace, velocity, and conversion against goal

• Complete the Ownership Agenda and Weekly Call Agenda with the Leasing Manager

• Complete daily Master Sheet updates and audits

• Conduct new follow-up, HeyMarket follow-up, and parking audits on schedule

• Maintain the WOW Tracker and commission tracking and reporting

• Monitor rates and pricing tiers to help achieve target gross revenue

• Pull and review Entrata leasing reports to support data-driven decisions

• Complete regular market surveys, monitor competitor rates and concessions, and bring timely rate or special recommendations to the Leasing Manager

• Provide input on concession tracking, recaps, and special proposals, and support them through the established approval process

• Collect tour and prospect feedback and share trends with the team to sharpen the leasing process

Renewals and Retention

• Develop and execute the community renewal strategy, including targeted ideas to lift renewal rates and reduce turnover

• Draft and send renewal communications and offers well ahead of lease expiration

• Manage the renewal process from first outreach through lease execution, keeping residents informed at every step

• Identify at‑risk residents early and address retention concerns proactively

Resident Experience

• Monitor online reviews and flag concerns to the Leasing Manager, who owns Google My Business responses

• Own the resident experience at key moments, including move‑in, ongoing communication, and service recovery

• Administer roommate matching for new leases and help resolve roommate conflicts for current residents

• Address resident concerns promptly, follow through on commitments, and raise to the Leasing Manager when needed

Marketing and Outreach

• Lead Greek and student organization outreach, including org visits and conversations with Greek leadership

• Conduct DM outreach to prospects

• Plan and execute resident, future resident, brand ambassador, and team events

• Contribute social media content and ideas in collaboration with the Marketing Coordinator, who owns social channels

• Represent and build the community's brand, and contribute ideas for campaigns and promotional item design

Team Leadership and Training

• Onboard, train, coach, and mentor new leasing team members on systems, SOPs, tour standards, and leasing expectations

• Partner with the Leasing Manager on LMA hiring, including screening and interviewing candidates

• Provide input to the Leasing Manager on performance reviews and corrective action

• Build the leasing team schedule and daily assignments, with Leasing Manager approval, to ensure proper coverage during peak traffic and move‑in

• Run weekly team meetings and hold coffee chats with team members

• Model the LV Collective voice: short, warm, and personable communication that never feels templated

• Ensure the leasing team follows company procedures and complies with all Fair Housing laws

Communication and General

• Respond to calls, emails, and texts from prospects, residents, parents, and vendors in a timely, professional manner

• Keep resident‑facing messaging current, consistent, and on‑brand across all platforms

• Serve as the go‑to resource for leasing and renewal questions

• Complete all required training on time and stay current on systems, tools, and company processes

• Support the Leasing Manager with operational tasks and special projects as needed

Work Environment and Physical Demands

This role works primarily in an on‑site leasing office and across the community, including tours of amenities and units. The role regularly uses a computer, phone, and standard office equipment; frequently stands, walks, reaches, stoops, and climbs stairs; and must be able to lift and carry up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Occasional local or overnight travel may be required for training, company events, or to support other LV Collective communities.

This job description is not intended to be an all‑inclusive list of duties and standards. Team members will follow other reasonable instructions and perform related duties as assigned.

LV Collective is an Equal Opportunity Employer. All applicants have rights under federal employment laws. For more information, review the "Know Your Rights" notice from the Department of Labor.

• 1-2 years of customer service, sales, hospitality, or leasing experience; student housing or team lead experience preferred

• Experience with Entrata, RealPage, or similar property management software preferred; comfortable with CRMs, email, and reporting tools

• Proficient in Microsoft Office; knowledge of Asana and Later.com is a bonus

• Strong communicator in person, by phone, and in writing

• Organized and detail‑oriented, with the ability to manage multiple priorities in a fast‑paced environment

• Comfortable coaching and supporting a team

• Self‑starter with a can‑do attitude and strong time management

• Availability to work evenings and weekends during peak leasing season and move‑in

• High school diploma or equivalent