Assistant General Manager Sales

Goldfish Swim School; Lakeville (MN); Hybrid; USD 42,000 - 56,000; Full time

Job summary

Goldfish Swim School in Lakeville, MN is seeking an Assistant General Manager - Sales to support the General Manager in running a welcoming, enrollment-driven swim school. This role blends frontline customer contact with operations leadership, coaching the Front Desk to excel in sales and service.

You will greet families, oversee daily enrollment goals, track leads, and ensure the school runs smoothly from aquatics to front desk.

Qualifications

• Strong communication with families and teams.
• Ability to quickly learn new software/systems.
• Organized, dependable, proactive, and follow-through oriented.
• 1–2 years in customer service, sales, or team support.

Responsibilities

• Greet every member and family warmly at arrival and departure.
• Keep the facility clean, organized, and ready for customers.
• Oversee the first day swimmer process: wristbands, tours, lane walks, and follow up.
• Own daily enrollment goals — calling, texting, and following up on leads, and coaching the Front Desk to the same standard.
• Track lead pipeline, conversion rates, and enrollment trends — provide insights to GM.
• Coach Front Desk staff through side-by-side support and performance evaluations.
• Plan monthly community events and build local partnerships.
• Serve as Manager on Duty, ensuring full operation of the school.

Skills

Communication

Sales experience

Customer service

Team support

Evening/weekend availability

Education

Lifeguard Certification

Job description

Job Title: Assistant General Manager - Sales

Reports to: General Manager

FLSA Status: Non-Exempt

Summary: The Assistant General Manager - Sales supports the General Manager in running a smooth, welcoming, and enrollment-driven swim school. This is a people-first role - you'll spend your days connecting with families on the phone and in person, keeping daily operations running at a high standard, and coaching the Front Desk team to excel in sales and customer service growth.

Duties and Responsibilities:

• Greet every member and family warmly at arrival and departure, serving as a welcoming presence for the school.
• Keep the facility clean, organized, and always ready for customers.
• Oversee the first day swimmer process: wristbands, tours, lane walks, and follow up.
• Own daily enrollment goals — calling, texting, and following up on leads, and holding the Front Desk team accountable to the
  same standard.
• Track lead pipeline, conversion rates, and enrollment trends — and bring actionable insights and recommendations to the GM,
  not just the numbers.
• Handle common objections and coach the Front Desk team to do the same with confidence.
• Coach Front Desk staff through side-by-side support, regular feedback, and formal performance evaluations — issuing
  corrective action when needed and making hiring recommendations to the GM.
• Plan monthly community events and build local partnerships.
• Serve as the Manager on Duty during assigned shifts - responsible for the full operation of the school, stepping in across aquatics, front desk, and facilities wherever the team needs support and ensuring every area is running at the Goldfish standard.

What We’re Looking For:

• A natural communicator - comfortable on the phone and in person with families.
• Comfortable learning new software (we'll train you on our systems).
• Organized, dependable, and proactive about following through.
• 1-2 years in a customer service, sales, or team support role.
• Required to obtain a Lifeguard Certification through Goldfish Swim School, if not already.
• Must be available for evening and weekend shifts.

What Success Looks Like:

• Families feel welcomed and cared for from their very first interaction.
• The Front Desk team is supported, coached, and set up to succeed each shift.
• The school feels clean, organized, and running smoothly every day.
• Enrollment growth and retention.

Our Culture:

At Goldfish Swim School, we believe every child deserves to be safe in and around water. Our team is passionate, people-first, and committed to a golden experience every day. The Assistant General Manager- Sales is a key part of making that happen, from the first phone call to the first swim lesson and beyond. If you love working with people, thrive in a fast-paced environment, and want a role where you can grow, we'd love to meet you.