Assistant General Manager

JEM Wellness Brands; Waukesha (WI); On-site; USD 42,000 - 64,000; Full time

Job summary

JEM Wellness Brands, the franchise operator of Crunch Fitness, seeks an Assistant General Manager to lead teams and deliver exceptional member experiences. You will support daily operations, drive sales, and uphold service standards in a fast-paced gym environment.

Ideal candidates have facility management or customer service leadership experience, strong communication skills, and the ability to manage KPIs and staffing. This role is based in Wisconsin and offers full-time, on-site employment.

Qualifications

• Experience leading fitness facility or service teams.
• Proven ability to hit objectives and measure KPIs.
• CPR/AED certification or willingness to obtain within 30 days.

Responsibilities

• Assist in recruiting, hiring, and developing high-performing team members.
• Support scheduling, labor management, and payroll processing.
• Drive lead generation and support member acquisition and engagement.
• Assist in expense controls and budget adherence.

Skills

Team leadership

KPI management

CPR/AED

Communication

Labor optimization

Job description

ASSISTANT GENERAL MANAGER

Full-Time Non-Exempt

Reports to: General Manager

We're seeking an Assistant General Manager to join our leadership team and support daily club operations - driving sales success, ensuring member satisfaction, and maintaining a clean, welcoming facility.

This role is offered by JEM Wellness Brands, the proud franchise operator of Crunch Fitness, the "No Judgment Gym" known for fun, effective workouts. Crunch ranks #1 in fitness and #32 overall on Entrepreneur's Franchise 500 (2025), with 3M members, 500+ locations, and its new Crunch 3.0 design.

JEM is growing fast and committed to your future. Since 2022, we've acquired six Northern California Crunch locations, partnered with Atticus Franchise Group, and set a goal to open 75 new gyms by 2032. This year, we celebrated a Brookfield, WI opening with NBA star Trae Young and JEM leadership. We're building a movement of self-improvement through purpose-driven work and people-first culture.

Position Overview

The Assistant General Manager (AGM) plays a critical role in supporting the General Manager and leading the team to deliver an exceptional member experience, achieve revenue goals, and maintain operational excellence. This position requires a dynamic leader who thrives in a fast-paced environment and is passionate about fitness and people.

Assistant General Manager Responsibilities

Team Leadership & Development

• Assist in recruiting, hiring, training, and developing high-performing team members to maintain proper staffing levels.
• Monitor and scoreboard staff performance to meet or exceed KPI standards.
• Lead by example by delivering personal and team performance targets.
• Provide ongoing coaching, development plans, and regular staff meetings.

Operational Support

• Support the General Manager in scheduling, labor management, and payroll processing.
• Ensure compliance with Crunch policies, procedures, and service standards.
• Oversee facility cleanliness, equipment maintenance, and inventory management.
• Utilize Crunch-specific tools for communication, documentation, and incident reporting.

Sales & Member Engagement

• Drive lead generation and outreach efforts to impact new member sales.
• Support new member acquisition and integration into all services and programs.
• Resolve member service issues promptly and with empathy.

Financial & Administrative

• Assist in managing expense controls, purchasing, and budget adherence.
• Implement recovery plans when financial goals are not met.

Required Skills & Experience

• Fitness facility or customer service-oriented management experience.
• Proven ability to execute objectives quickly and manage KPIs effectively.
• CPR/AED certification (or ability to obtain within 30 days of hire).
• Strong communication and leadership skills.
• Understanding of labor control and staffing optimization.

Preferred Experience