Assistant General Manager

CR Fitness Holdings; United States; On-site; USD 44,000 - 60,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Free Crunch membership

Discounted personal training

Job summary

Crunch Fitness CR Fitness Holdings, LLC is seeking an Assistant General Manager at our Perimeter clubs to drive membership sales, elevate the member experience, and coach a frontline team. This role is designed for a future General Manager with clear leadership development and advancement opportunities across a fast-growing network.

You will lead daily sales efforts, manage front desk and sales staff, ensure smooth operations, and foster Crunch’s No Judgments culture while delivering exceptional

Qualifications

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry.
• Strong sales drive with ability to hit individual and team targets.
• Natural leader who thrives in a team setting and leads by example on the floor.
• Exceptional communication, organization and problem-solving skills.
• Professional, reliable, and passionate about health and fitness.

Responsibilities

• Drive membership and personal training sales through daily goal setting, lead management, and closing techniques
• Train, motivate, and manage the front desk and sales teams to deliver high performance
• Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage
• Deliver exceptional member service and handle inquiries or escalations with urgency
• Monitor performance metrics and contribute to improvement strategies aligned with club goals
• Foster a high-energy, team-oriented environment reflecting Crunch’s No Judgments philosophy
• Actively participate in leadership development to prepare for a future General Manager role

Skills

Leadership

Sales

Communication

Problem solving

Organization

Job description

Full Time • Perimeter

• 401(k) matching
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

Here We GROW Again! Are you ready to step into leadership, drive performance, and grow with one of the fastest-scaling fitness brands in the nation?

Southwest Fitness Holdings, a division on CR Fitness, is looking for a motivated and energetic Assistant General Manager (AGM) who’s ready to elevate their career. With 95+ locations and 100+ more in the pipeline, we’re offering a high-impact opportunity to learn the business, lead sales efforts, and build your path to becoming a General Manager.

Crunch is where serious fitness meets serious fun — and where leadership meets opportunity.

Job Summary:

The Assistant General Manager supports the General Manager in leading the overall club performance, with a strong focus on sales, member experience, and team development. This role is designed for future leaders who are ready to drive results today while developing for tomorrow.

Key Responsibilities:

• Sales Leadership: Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques
• Team Coaching & Accountability: Help train, motivate, and manage the front desk and sales teams to deliver high performance
• Operations Support: Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage
• Member Experience: Lead by example in delivering exceptional service and handling member inquiries or escalations with urgency
• KPI Tracking & Action: Monitor performance metrics and contribute to improvement strategies aligned with club goals
• Culture Builder: Foster a high-energy, team-oriented environment that reflects Crunch’s ‘No Judgments’ philosophy
• Growth Development: Actively participate in leadership development to prepare for a future General Manager role

What We’re Looking For:

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry
• Strong sales drive and ability to hit individual and team targets
• Natural leader who thrives in a team setting and isn’t afraid to get on the floor and lead by example
• Exceptional communication, organization, and problem-solving skills
• High level of professionalism, integrity, and reliability
• Passion for health, fitness, and personal development
• Competitive Salary + performance bonus opportunities
• 401K and PTO
• Free Crunch membership
• Discounted personal training
• Career advancement opportunities in a rapidly growing company
• Hands-on leadership development from experienced GMs and Regional VPs

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona, and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

Compensation: $44,000.00 - $60,000.00 per year

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.

Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.

Crunch offers comprehensive benefits for eligible employees.

Free Membership

Employee Discount

Paid Time Off

Health Benefits for Full-Time Employees

401K

If you're looking for growth, the opportunity to build a career, and create lifelong friendships - Crunch is the company for you!”