Assistant Fitness Director

Crunch Fitness - JFF North America; Fredericksburg (VA); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Free gym membership

Free uniforms

Health insurance

Paid time off

Training & development

Vision insurance

401(k)

Bonus based on performance

Dental insurance

Employee discounts

Job summary

Crunch Fitness – JFF North America is seeking an Assistant Fitness Director to lead program initiatives and drive sales targets within a fast-paced fitness club. You will assign trainers to clients, manage performance, and foster a motivating team environment.

This full-time exempt role offers commissions and opportunities for advancement in a dynamic, member-focused culture. Prior management and personal training experience are required, with CPR/AED certs as a plus.

Qualifications

• High School Diploma or GED required.
• Associate or bachelor’s Degree preferred.
• Minimum of 1 year management experience required.
• Minimum of 2 years’ personal training experience with program design required.
• Proven track record in sales, preferably in the fitness industry.
• Passion for health and fitness.
• Strong interpersonal and communication skills.
• Ability to thrive in a fast-paced, goal-oriented environment.
• CPR & AED certifications required.

Responsibilities

• Engage with current or new members daily.
• Take them through the CrunchONE Kickoff- for the most important experience in their member journey.
• Address customer questions, comments, or concerns.
• Assist clients with tasks like booking sessions with their trainer or updating billing information.
• Foster a collaborative environment where everyone works together toward club goals.
• Engage and build the value of the trainer being assigned as a subject matter expert to ensure a smooth and results driven experience and develop trust in your team.

Skills

Sales experience

Leadership

Interpersonal skills

Communication skills

CPR & AED certification

Education

High School Diploma or GED

Associate or Bachelor's Degree

Job description

Benefits:

• Free gym membership
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts

Join one of the fastest-growing fitness brands in the United States—Crunch Fitness!

At Crunch, we’re more than a gym—we’re a community built on energy, inclusivity, and results. We offer real opportunities for career growth, hands‑on leadership training, and strong earning potential in a fast-paced, rewarding industry.

Our culture is rooted in diversity, acceptance, empowerment, and fun. We’re looking for passionate, charismatic individuals who bring positivity, motivation, and a commitment to helping others succeed. If you thrive in a dynamic environment and love connecting with people, we’d love to have you on our team.

Job Description:

As an Assistant Fitness Director, you will be the driving force behind our fitness programs, combining your passion for fitness with your exceptional sales skills. You will assign a team of dedicated personal trainers to their clientele, setting and surpassing sales targets while fostering a positive and motivating environment. This is a full-time, salaried exempt position eligible for sales commission.

Responsibilities:

• Engage with current or new members daily.
• Take them through the CrunchONE Kickoff- for the most important experience in their member journey.
• Address customer questions, comments, or concerns.
• Assist clients with tasks like booking sessions with their trainer or updating billing information.
• Foster a collaborative environment where everyone works together toward club goals.
• Engage and build the value of the trainer being assigned as a subject matter expert to ensure a smooth and results driven experience and develop trust in your team.

Qualifications and Skills:

• High School Diploma or GED required.
• Associate or bachelor’s Degree preferred.
• Minimum of 1 year management experience required.
• Minimum of 2 years’ personal training experience with program design required.
• Proven track record in sales, preferably in the fitness industry.
• Passion for health and fitness.
• Strong interpersonal and communication skills.
• Ability to thrive in a fast-paced, goal-oriented environment.
• CPR & AED certifications required.

Physical Requirements:

• Must be able to adjust and operate all club equipment.
• Ability to lift 50 lbs. and engage in physical activity, including lifting weights, squatting, bending, reaching, spotting, and prolonged standing/walking.

Certifications (One or more of the following):

• ACSM Certified Personal Trainer
• ACE Personal Trainer Certification
• The Cooper Institute Personal Trainer Certification
• IFPA Personal Fitness Trainer Certification
• NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
• NESTA Personal Fitness Trainer Certification
• NFPT Personal Trainer Certification
• NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist

Above description may be subject to change or alteration at any time.